This individual will be a marketing champion within Information Management & Identification for Specialty Labels and Cards. This individual will have product line management accountability for Specialty Labels and Cards, which includes fabric transfers, printable note cards, crafts & scrapbooking products and e-media products. Specific responsibilities include business reviews and developing strategies and marketing plans for this business in close collaboration with the BU senior management, sales, supply chain, and other functional areas. This person will own execution of agreed upon strategies and programs. This may include: new product development, product line extensions, product refinement, new distribution, cost reductions, concept development, market research, pricing, competitive and category analysis. This person will also be instrumental in identifying and developing the marketing elements to support these programs such as packaging, merchandising, consumer promotions, etc.
Craft publisher DRG is sponsoring a free six-part series of webinars on craft marketing. The series will be led by marketing consultant Dan Ambrose, founder of ambro.com. David Fales, also of ambro.com, and Jon Russwurm, DRG’s Internet/Catalog Marketing Director, will also take part.
DRG describes the purpose of the series as:
The Webinars, provided free to craft marketers, are designed to help business owners and advertising staff spend their marketing dollars more efficiently by better understanding how to measure, track and value a range of different Internet marketing tools. Marketers who are wondering where to start will benefit, along with those who have an established Internet marketing program.
The first of the series, Basic Internet Advertising for Craft Marketers, takes place on March 18th at 1pm EST. The topics for the entire series are:
- March 18 — Basic Internet Advertising for Craft Marketers
- April 1 — Internet Advertising Costs, Value and Measurement
- April 15 — Search Advertising: How and When to Use SEM
- April 29 — Building Your List and Gathering Leads
- May 13 — Be Famous: Sponsorships and How to Use Them
- May 27 — Online Word of Mouth: Social Media Marketing
Each seminar takes place at 1pm EST.
To get more information, or to register for the webinar series, click here. Space is limited.
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