Advantus announced yesterday that Margie Romney-Aslett will be creating a signature line for them, to be launched at CHA-Winter 2010 in Anaheim.
Romney-Aslett parted ways with Making Memories in March 2009. She moved on to found The Girl’s Loft kit club with her daughters Megan and Brooke.
The new product line Romney-Aslett is creating for Advantus will be titled “The Girls’ Paperie by Margie”. Advantus is also home to signature product lines by Tim Holtz, Marie Osmond and Heidi Swapp (although Swapp is not currently creating new products).
Advantus is keeping a tight lid on previews of the actual designs but according to Romney-Aslett’s blog she has designed two complete lines for the CHA-Winter 2010 introduction. The official Advantus announcement describes the lines as including paper, stickers and “other scrapbooking products”.
So far the only clue the lines’ content besides the logo is a photo posted by Romney-Aslett on her blog that she says contains a “peek of inspiration for one of my lines”:
Romney-Aslett will be in the Advantus booth (#2234) at CHA-Winter 2010 to show off her new line to buyers and media. About the chance to share her new products, she says, “I am beyond excited about this new opportunity to partner with Advantus to design signature paper and product lines, a dream come true for this paper girl. At The Girls’ Paperie I hope to deliver product that is of the highest quality, beautiful, trend forward and easy to use.”
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