Scrapbook Update CHA Winter 2010 Top 10 Hot Picks

Well, it’s all over. The suitcases are unpacked, the photos are loaded in Lightroom, the jet lag is easing. After taking some time to analyze what I saw, and go over my notes and photos in detail, I’ve assembled this list of Scrapbook Update’s Top 10 Hot Picks from CHA Winter 2010:

1. BasicGrey

This pick may sound a bit redundant, because BasicGrey is such a force in the industry. But their last few show introductions have been somewhat underwhelming. One of my favorite companies was frankly, starting to edge toward getting stale. But with the introduction of Kioshi, Green At Heart, Capella, and Max & Whiskers, BasicGrey is starting to look more again like the company whose papers used to make a serious dent in my budget. I wasn’t the only one excited, either – I heard the same sentiment from many others on the show floor.

Another fabulous showing from the company at CHA Winter was their Basics line. Available in 3 colors (white, cream and kraft), it is a line consisting completely of text and ledger-style paper designs that make great backgrounds for building on. Ledger paper is incredibly popular – a whole collection of it is a dream for many scrapbookers.

2. EK Success Slimline Punches

It’s no secret that I’m a fan of the EK Success slimline punches. There will be plenty for everyone to love now, because despite the trend towards smaller product line introductions, EK Success is introducing 78 new designs of slimline punch.

A large number of the new punches are border punches, including some that create paper ribbon chains. For Halloween, EK was previewing a punch collection that included a new even larger size of border punch.Consumers are all about tools right now, and punches are used by scrapbookers and cardmakers. Expect the popular slimline punches to get even more popular with this huge introduction of options.

3. Melody Ross for GCD Studios

A few months after the news broke that the Ultra-Pro owned Chatterbox was defunct, founder Melody Ross is back in style with an amazing collection for GCD Studios. She’s obviously thriving in her new professional home, as this is the best creative work that we’ve seen from Ross in quite some time. Ross, who revolutionized the industry a decade ago with her work at Chatterbox, reclaims her position as one of the leading creative minds in the industry with her CHA Winter lines for GCD Studios.

4. Staz-On Metallic

Stamping is hot. Metallic is hot. So StazOn, the ink that stamps on almost any surface, being introduced in new metallic shades seems like a made-to-order hit for manufacturer Tsukineko.

The metallic StazOn ink pads come in four metallic shades: gold, silver, copper and platinum. The pads work in a similar fashion to the Tsukineko glue pad, coming with a pad and a re-inker bottle from which the pad must be loaded and then more frequently refreshed than a regular ink pad.

5. The Girls Paperie

Margie Romney-Aslett has definitely moved on to a successful new chapter after being let go by Making Memories nearly a year ago. Her new line with Advantus, called The Girls Paperie, was all the buzz at CHA in Anaheim.

The designs are in the beautiful vintage style that Romney-Aslett is known for, and include both papers and embellishments. There are two lines. One is travel-themed, and one is a classic feminine floral grouping.

6. Tim Holtz for Sizzix

Sizzix generated a lot of excitement with the announcement that Tim Holtz would design a line of dies for them called Alterations, and the products unveiled at CHA did not disappoint Holtz’s fans. Alterations is something of a departure style-wise for Sizzix, so it may attract a whole new group of customers for the machine.

One nice feature of many of Holtz’s die designs is that they are divided into many pieces. For instance, pieces from the butterfly die can also be used to create  a dragonfly or half butterfly design. The Alterations line also includes a group of embossing folders for the Sizzix machine.

7. Cricut Cake

While technically not exactly a scrapbook product, the Cricut Cake machine from Provo Craft is designed to extend a papercrafting product line to a new audience: bakers. This new version of the Cricut Expression machine is food safe and designed to cut sheets of sugar to use in decorating cakes and cookies. It will ship in May and retail for $399. Regular Cricut cartridges do work in the machine.

The machine can cut from two different thicknesses of decorating material. From the examples on display at the Provo Craft evening event in Anaheim, the Cake is capable of cutting quite detailed images. The images on the cake below come from a Cricut cartridge called A Child’s Year. The Cricut Cake generated a lot of buzz at CHA, and is a great opportunity for Cricut to extend its market base beyond just papercrafters. According to a representative for Provo Craft who spoke to Scrapbook Update at CHA, the Cake is just the start of some major development in the Cricut line – the company has five new machines in the pipeline for the next few years.

8. Copic Markers

The rise of interest in stamping has brought along a rise in interest in mediums that are used with stamps. There’s been a lot of buzz recently about Copic alcohol-based markers for use with stamps. Copic markers were hot sellers at the CHA Supershow in Anaheim (in fact, the booth with a great deal on them was the only one I waited in line at all day). There were examples on display in many stamping booths at the show that had been made with Copics, and Couture Cardstock was advertising its new bleed-proof Pure Silk blending papers designed especially for use with Copics.

9. Lily Bee Design

Lily Bee Design, a new exhibitor, has been attracting a lot of buzz with its vintage feminine designs. They’ve achieved something that usually seems to be difficult for a new company, by creating embellishment designs that are beautiful and noteworthy. Their chipboard flowers and 12×12 rub-on sheets are worthy accompaniments to the company’s beautiful papers, giving Lily Bee’s lines a depth that many new companies can’t match. These lines’ reasonable size and their quality means that a retailer doesn’t need to cherry-pick them to carry them.

10. Eco Green Crafts

Also in the new exhibitor section, Eco Green Crafts is making a timely entrance to the market when interest is building in “green” products. Co-founder Julia Andrus is a cancer survivor, and all of the company’s products in some way are designed to be environmentally friendly – from low VOC paints and inks to unmounted rubber stamps that save wood. The company’s line of inks are vegetable-based. Eco Green Crafts offers an extensive selection of colors of inks and paints, recycled paper board books, and a catalog of unmounted rubber stamps that are “steampunk” styled, among other products.

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Margie Romney-Aslett Gets Signature Line With Advantus

Advantus announced yesterday that Margie Romney-Aslett will be creating a signature line for them, to be launched at CHA-Winter 2010 in Anaheim.

Romney-Aslett parted ways with Making Memories in March 2009. She moved on to found The Girl’s Loft kit club with her daughters Megan and Brooke.

The new product line Romney-Aslett is creating for Advantus will be titled “The Girls’ Paperie by Margie”. Advantus is also home to signature product lines by Tim Holtz, Marie Osmond and Heidi Swapp (although Swapp is not currently creating new products).

Advantus is keeping a tight lid on previews of the actual designs but according to Romney-Aslett’s blog she has designed two complete lines for the CHA-Winter 2010 introduction. The official Advantus announcement describes the lines as including paper, stickers and “other scrapbooking products”.

So far the only clue the lines’ content besides the logo is a photo posted by Romney-Aslett on her blog that she says contains a “peek of inspiration for one of my lines”:

From the above and the logo, it looks like the line will definitely be the vintage chic that Romney-Aslett is known for.

Romney-Aslett will be in the Advantus booth (#2234) at CHA-Winter 2010 to show off her new line to buyers and media. About the chance to share her new products, she says, “I am beyond excited about this new opportunity to partner with Advantus to design signature paper and product lines, a dream come true for this paper girl.  At The Girls’ Paperie I hope to deliver product that is of the highest quality, beautiful, trend forward and easy to use.”

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Fiskars Celebrates 360 Years With Disney Bash

Editor’s Note: Fiskars was one of the companies that joined the trend of not exhibiting at the CHA trade show, choosing instead to invest their budget in an off-site event for a select group.

The following is a guest post from Fiskateer and CHA Educator/Demonstrator member Betsy Burnett. Many thanks to her for sharing her experiences at the special Fiskateer event with Scrapbook Update’s readers, so that we can all better understand the impact that these companies get from hosting these special events.

How do you celebrate a 360th birthday? If you are Fiskars you take 50 Fiskateers, throw in some crafting celebrities and a heaping dose of Disney magic and you wind up with the birthday bash of the year.

When Fiskars first announced that this would be their 360th year, numerous suggestions were tossed around about how to celebrate. 360 crops held on the same day? A huge party at the Fiskars U.S. headquarters in Madison, Wisconsin? A large crop at the Waussau, Wisconsin warehouse complete with a private warehouse sale? Nothing seemed quite right until the news of CHA-Summer being in Orlando started sparking ideas.

As Stephenie Hamen, Fiskateer legend and the Design & Consumer Education Manager at Fiskars, said: “We wanted Fiskars’ 360th birthday to be magical, and what is more magical than Disney?”

50 Fiskateers met at the VIP gate of DisneyWorld’s Epcot theme park on Monday, July 27th, and were escorted to a private party room. Upon arrival, the Fiskateers sat at tables, decorated with orange and green balloons, orange Fiskars 360 water bottles, and more importantly orange mouse ears! After decorating t-shirts designed especially for the occasion, the real fun began.

table

Breaking up into teams lead by the five Lead Fiskateers, the groups then went on a wild scavenger hunt that lead them through the entire Epcot Theme Park. When they arrived back at the party room it was time for presents!

At each person’s seat was a gift bag filled with a fabulous assortment of Fiskars tools, paper products and embellishments. Attendees were then given the option to participate in make-in-takes and spend time cropping, or just visit. Not much scrapbooking happened due to the fact that many of these ladies had just met in person for the first time and wanted to socialize.

Fiskateers are a group of crafting ambassadors. Sponsored by Fiskars, this group of 6400 brand ambassadors (from 70 countries) is more than your typical online community.  Fiskateers enjoy being able to have a say in the development of new Fiskars products (and product improvements) through chats and surveys with the people lovingly dubbed “Fiskaneers” (the Fiskars engineers.) More importantly, whether it’s through sewing, paper crafting, gardening or jewelry making, Fiskateers are united by not only by their passion for crafting but a desire to impact their world around them through their crafting. (For more background on the creation of the Fiskateers program, read Scrapbook Update’s previous profile of the program: The Genius of Fiskateers.)

This shared passion is what had turned this room filled with people that just knew each other by screen names and avatar photos into instant friends. Laughter was contagious as hugs were exchanged and photos were snapped. Things did settle down (at bit) when Disney’s own Mickey Mouse came to help Fiskars present a very special award!

Mickey with the lead Fiskateers

Mickey with the lead Fiskateers

Each year a person (or persons) is selected by Fiskars for most representing all that Fiskateers stands for. This year Maxine Hodges was presented with a 3 foot pair of Fiskars scissors declaring her “Fiskateer of the Year.” This announcement was met with much cheering, more hugging and the collective flash of no less than 48 cameras all at the same time.

Mickey wasn’t the only special guest. We saw Kathy Cano-Murillo (the Crafty Chica) and her daughter Maya. Margie Romney-Aslett, (along with Brooke and Meg Aslett) from the Girls Loft also came to party.  Even Sarah Hodsdon from Sarah-n-Dipitous Designs joined in on the fun.

After Mickey departed, the Fiskateers were instructed to head downstairs for “Fiskars’ Finest,” a party celebrating the leading stores Fiskars does business with. After catching a private bus to the event, store owners and their guests were escorted through the park to the party room, complete with an open bar, desert stations, a sundae bar, and the most delicious looking (and tasting) birthday cake.

desert bar

Store owners and Fiskateers were in for the surprise of their lives when Danielle Forsgren (from the Diva Craft Lounge) arrived with crafting legend Carol Duvall. Carol amused everyone by offering this advice: “Even with all the fancy cutting machines and systems out there, I still tell everyone they need to know how to do what they were taught in kindergarten and that’s cut with scissors!”

Fiskateer Suzanne, Carol Duvall, & Fiskateer Stephenie

Fiskars' Suzanne Fannig, Carol Duvall, & Fiskars' Stephenie Hamen

As the evening was drawing to a close, guests were escorted to a private viewing area to watch Epcot’s fireworks presentation, “IlluminNations: Reflections of Earth.” As the fireworks were ending, Fiskateer Laura Casey was moved to tears as she said “this day has been so amazing…I can’t believe that my crafting has brought me here!”

the group shot epcot

Photo Credit: Fiskars, Inc.

And amazing it was. It was Fiskars’ birthday, but those of us that attended felt like we were the honored guests. Just one more reason to understand why Fiskars has been around for 360 years. So Happy Birthday Fiskars, here’s to 360 more!