Tag Archives | magazines

New Track Media Sold To F+W Media

F+W Media, the former publisher of now-defunct MemoryMakers Magazine, has announced that it has acquired New Track Media LLC, the publisher of the new Paper Crafts & Scrapbooking digital magazine, which was created out of the combination of Creating Keepsakes and Papercrafts magazines.

The two companies have something of a history between them – New Track Media was founded in 2006 by Stephen J. Kent, the former president and CEO of F+W, and New Track’s upper management is populated with many former F+W executives. Folio is reporting that Kent and CFO Mark Arnett will be leaving New Track as part of the acquisition.

Although they are known to scrapbookers for their magazines and events that were part of the former CK Media that they acquired in 2009, the New Track acquisition brings to F+W Media a total of 8 ecommerce storefronts, 3 consumer catalog brands, 13 magazines, 45 SIPs, 37 consumer events (with more than 100,000 attendees), 3 affinity clubs, and 2 retail shops to the Company’s portfolio. New Track operates from 8 offices and two retail locations. Continue Reading →

Papercrafts, Creating Keepsakes Magazines To Merge, End Print Editions

Creating Keepsakes magazine announced today that the magazine is ceasing publication after their November/December 2013 issue. Paper Crafts magazine is ceasing print publication as well, and the two publications will be merged together into a new all-digital publication called Paper Crafts & Scrapbooking.

The announcement blamed the change on the difficulty of competing against the immediacy of the increasingly digital world of publishing when dealing with lengthy “print lag” in producing a paper magazine. Creating Keepsakes had recently gone to publishing split issues, part paper and part digital, in an attempt to deal with this challenge.

Paper Crafts & Scrapbooking will be a monthly publication, and should look familiar to readers of the previous publications:

Created by some of the same editors from both Paper Crafts and Creating Keepsakes magazines, you’ll find many columns and features you’ve always loved in CK, including Latest & Greatest, Sketches, and Tips & Tricks. Continue Reading →


Creating Keepsakes Publishes First Bimonthly Issue

Most subscribers now have in their hands the first bimonthly issue, March/April, published on Creating Keepsakes’ new 8 issue schedule for 2010.

For subscribers who purchased their subscriptions expecting to get 12 issues in a year, this issue counts as 2 of the remaining issues they expected on their subscription since Creating Keepsakes customer service is on record saying they won’t extend subscription expiration dates with the reduction in annual issues.

So, what did readers get?

First, let’s look at the most obvious feature – length. The March/April bimonthly issue is 122 pages long, exactly the same length as the February issue.

But an examination of the advertising content in the two issues shows what could be a critical difference. The February issue contained almost 22% advertising content. The March/April issue contained under 18% advertising content. This is great news for readers – they got about 5 more pages of editorial content in the March/April issue – but financially for the magazine, it means they had 5 fewer pages of ad income. Given that 22% isn’t a healthy ad percentage for a magazine, a drop to 18% is definitely a trend in the wrong direction. (For comparison, most of the recent scrapbook magazines that have shut down were closed when they were consistently reaching only 15% advertising in their issues.)

Moving past the numbers, looking at the content is more positive. The quality of the editorial content has been steadily improving. They’ve dealt well with losing several headline columnists and have greatly refreshed the look of certain sections. The March/April issue is the best the magazine has done in a long time. Hopefully we’ll get to see more of that.

Judging from the comments on the Creating Keepsakes Facebook page, the new production schedule is a hard sell with subscribers. Many of the comments about the change addressed to the company via Facebook are complaints from subscribers who feel they are being shorted issues on their subscriptions by the change. Many are threatening to not renew their subscriptions when they expire, although none appear to be outright canceling immediately. Creating Keepsake’s representative on Facebook have repeatedly referred questions about subscription extensions to the customer service department. They’ve also blamed the poor economy and slow ad sales for the reduced production schedule and the length of the bimonthly issue.

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