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Tag Archives | Kizer & Bender

Noteworthy | 8.29.2012

Today we’ve got some noteworthy links, some big news from the publishing world, a great class announcement and an easy way to get some fun stamps from a popular designer!

Kelly Purkey’s popular stamp designs that she’s been selling through her own website are now being distributed through Simon Says Stamp!

Kelly Purkey How I Roll stamp

Currently six of Kelly’s eight designs are on sale through SSS. (The other two designs are on backorder on Kelly’s own site.)  The stamps are available individually, or as a set of 6 for $59.99. Continue Reading →

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Noteworthy | 4.27.2012

Another week has gone by of 2012 – and it was an inspiring one! Spring is starting to “sprung” for most of the country, and with it comes flowers and brighter colors…

The bright spring colors were definitely on show this week in Ranger’s big announcement: Limited Edition Spring Seasonal Tim Holtz Distress Inks!

Continue Reading →

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Retailers – Need Promotional Idea For The Holidays?

Any retailer who has ever asked me for advice about marketing their business or about what they should do at the CHA shows, has likely heard me rave about the genius of retail consultants and speakers Kizer & Bender. In their writing, seminars & consulting, Rich Kizer and Georganne Bender deliver advice to retailers that is very doable and makes sense for businesses of all sizes. And as a bonus, they never fail to do it in an entertaining way!

The critical holiday sales season is right on top of us, and retailers must take advantage of it to be successful. As usual, Kizer & Bender are here to help, with their new e-book “Jingle Bells Christmas Sells: Events, Promotions & Tips for the Holiday Season“, available on their website for $24.95. Co-authored with their Australian counterpart, Debra Templar, the book is designed to give retailers all the tools and information that they need to maximize their holiday sales and have a successful holiday retail season.

Why is a successful holiday season so important to retail businesses? According to Kizer & Bender, the holiday season quarter accounts for 36% of a retail business’s sales, and represents the highest level of profitability for those businesses. Get the holidays wrong and your whole year is wrong. Do you know the origin of the term “black friday”? It’s called that because the sales on the Friday after Thanksgiving were usually when most retailers finally became profitable for the year.

The holiday season is a critical time for retailers. Don’t turn down the chance to get wonderful marketing advice from seasoned experts like Kizer & Bender and Debra Templar when you can most use it.


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CHA News Briefs

CHA must be coming soon…my inbox is exploding with sneak peeks and my show week calendar is filling up! Here’s the latest in CHA-related news:

Craft & Hobby Association Launches Social Media Effort

CHA has announced that it is launching a full-scale social media campaign to engage and inform both consumers and the industry itself about the crafts industry and the association. You can now find CHA online in the following social media:

“Social media is more than a fad; it’s a fundamental shift in how we communicate with our members and the world,” said Steve Berger, president and CEO, CHA, in the announcement.  “We are confident that the more platforms we provide for our members, crafters, and the industry to share information, network and build relationships, the more relevant feedback we can generate in order to build a stronger craft industry.”

Kizer & Bender Hosting $1.99 Idea Luncheon

The fabulously brilliant Rich Kizer & Georganne Bender are hosting a $1.99 An Idea Luncheon at CHA. You can actually get paid to attend a CHA seminar! Share your idea for a successful in-store event or marketing tool and you earn $1.99!

The $1.99 An Idea Luncheon is on Sunday, January 24th, from 12:30-2pm. Because it includes lunch, it is a specially priced seminar ticket. The cost for CHA members is $25 for pre-registration, and $35 for purchase on-site. Non-members can attend for $50 or $60.

In addition to the $1.99 luncheon, Kizer & Bender are also doing their popular events calendar seminar on Monday, and a Social Media Lab on Tuesday. For all the details, see their website. To register, visit the CHA show site.

New CHA Badge Policy

The Board of Directors for CHA passed a new badge policy late last year that goes into effect for CHA Winter 2010. The policy restricts the number of free show badges available to exhibiting and non-exhibiting supplier members in an attempt to curb badge abuse and cut back the number of non-qualified show attendees. Exhibiting supplier members of CHA will get four free badges for every 100 square feet of exhibit space. Additional badges may be purchased for $50/each. Non-exhibiting supplier members will receive four free badges per company, and additional badges may be purchased for $100/each. Non-members who wish to attend CHA will continue to be charged $150/badge.

CHA Previews

CHA sneak peeks are really starting to roll out…check out the Scrapbook Update sneak peeks page for a sortable table where you can view preview links either by the date they were added to the list, booth number, or alphabetically by company.


100 Affordable, High Quality Business Cards!

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