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Top Ten Product Trends At CHA Winter 2010: Part 1

At every trade show, trends emerge about what kinds of products manufacturers are introducing. Scrapbook Update has identified the top ten trends in new products that showed up at CHA Winter 2010 in Anaheim, and we’re going to take a closer look at them in a two-part series.

(These trends shouldn’t be confused with design trends, which will be addressed in another article. This article just deals with what types of products are being introduced, not what style they are.)

So, in no particular order…here’s the first five of the top ten product trends from CHA Winter 2010:

1. Banners

This trend is actually a product and a design trend. Banners were everywhere at CHA Winter. They were for sale as products, and handmade ones were used as booth displays to show off new products. But here, we’re only concerned about the products. There were canvas banners, banner board books, banner stickers & paper, and banner stamps:

Clockwise from top left: Canvas Home Basics, Canvas Home Basics, October Afternoon, Maya Road, Webster’s Pages, October Afternoon.

2. Decorative Tape

Tape has been around for awhile in a limited sense – I personally own a huge collection of the Heidi Swapp and Making Memories designs and love using them on pages and cards – but now tape is popping up everywhere. There was even a new exhibitor at CHA Winter called Love My Tapes that sells nothing but tape.

Tape is appealing for several reasons to both buyers and sellers. It can sell at an affordable price point for a large quantity. It also has use to a wide range of crafters, from scrapbookers, to cardmakers and beyond.

Clockwise from top left: Love My Tapes, Pink Paislee, Pink Paislee, 7 Gypsies, Tim Holtz idea-ology, Making Memories.

3. Felt

Felt has been around for awhile as well but it is becoming increasingly commonplace. The retro craze has made it especially popular. It’s being used for a wide range of sticker-type embellishments, as well as by companies like Queen & Co. for ribbon-style borders.

Clockwise from top left: Prima, Making Memories, Dear Lizzy by American Crafts, BasicGrey, Kaisercraft, Queen & Co.

4. Artist Trading Cards

ATC’s have been on the fringe of the paper crafts industry for awhile but lately they’ve been growing in importance as companies like 7 Gypsies have been releasing products aimed squarely at that activity, and stampers and scrapbookers look for more things to do with their supplies.

At the CHA Craft Supershow in Anaheim, one booth was doing brisk business in selling ATC card blanks from specialty papers by Strathmore. At the trade show, companies as diverse as Tim Holtz and Making Memories both introduced ATC supplies. Many stamp designs were being sold that were obviously influenced by the ATC aesthetic, which is infiltrating mainstream scrapbooking.

The bottom example here is of the most importance in illustrating this trend. It is of the Shabby Chic version of the new Tim Holtz idea-ology paper pads. It includes pages that are 12×12 as well as pages that are designed to be cut into smaller sizes. There’s some 6×6, some tiny squares, and then some pages that are a combination of ATC’s and borders. This is a big development in the market, selling a product that is designed assuming that most buyers are interested at least somewhat in ATC’s as well as more traditional scrapbooking and card making.

5. Unmounted Rubber Stamps

The use of acrylic stamps has been exploding in the scrapbooking industry. There are several reasons for the growth of unmounted rubber: Concern about the design limitations of clear stamps, a desire to attract hardcore rubber enthusiasts as customers, or the need to compete with the price of clear stamps.

Clockwise from top left: Eco Green Crafts, Hero Arts, Stampendous, Lizzie Anne Designs, Stamper’s Anonymous, Unity Stamps.

Stay tuned for part two, coming soon!

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CHA-Winter 2010 Color Palette Predictions

CHA-Winter 2010 will be here in less than three weeks! And the big question is, what will the major show trends be?

One major trend indicator to watch at each show is what the color palette is. The dominant color palette is a good way to judge what direction the style trends are moving, since certain colors will be associated with certain styles.

Twice a year, Pantone issues color trend forecasts for the upcoming fall or spring fashion season. These trends aren’t always carried into the scrapbook market, since the colors don’t always translate to the needs of scrapbookers. (neon scrapbook paper, anyone?) Pantone’s Spring 2010 color forecast looks like this:

The background on the graphic is all turquoise because Pantone has declared that 2010 is the year of turquoise. Scrapbook Update Contributing Writer May Flaum and Rhonna Farrer both wrote on their blogs agreeing with Pantone’s forecast, and the early peeks from CHA-Winter 2010 are in fact heavy on turquoise.

So what other colors will we be seeing alongside turquoise? Here’s a few predictions, based on fashion in stores, Pantone, and the early sneak peeks:

  • Navy Blue: Brown will be replaced as the dominant neutral by the warmer and richer navy blue. In fact, all the blue tones will be warmer and richer, in contrast to the past several years of more grey or baby blue tones.
  • Lavender/Violet: Purple will be making a comeback in lighter tones.
  • Red: Rich, vibrant reds will be a popular accent color. Spring/summer reds will be brighter than the cranberries that we saw for the holiday lines.
  • Earthy Greens: Green tones will be even more earthy, vintage and grey in nature than the subdued tones we already saw dominate the holiday lines for 2009.
  • Candy Pink: The innocent, happy look of candy pink is back strong.
  • Lemon Yellow: Another bright, happy color tone that is back for summer and to provide a lift to people.

What does this palette look like in action?

Melody Ross’s Homespun Chic line for GCD Studios incorporates a lot of this color palette:

Kaisercraft’s upcoming Gypsy Sisters collection is also a good example of the trendy palette in action:

Many of the other lines that have already been sneaked also feature touches of many of these colors. Some even feature them as dominant themes, like the Independence line from GCD Studios, which heavily features a deep rich navy blue:

So, that is just a sample of the rainbow that CHA will be bringing our way for spring and summer 2010!

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