A minor brouhaha this week involving some Archiver’s stores’ use of content from Pinterest has once again highlighted some of the challenges for companies of navigating the internet’s social sharing websites and trends.
The story starts very simply: Archiver’s curates Pinterest boards that combine their own in-house content with content pinned from elsewhere. They apparently wanted to highlight their use of Pinterest to interact with their customers, and so they decided to encourage their stores to put their in-house Pinterest content on display in stores with an “As Seen On Pinterest” label on it. Sounds straightforward.
What actually happened was a bit different, however. Several high profile industry designers discovered that their work was on display in one of the stores, without their permission, with the Pinterest label on it.