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Update | Bella Crafts, Michaels, Hobby Lobby, Jobs, & More

In this edition of the Update column we’ve got lots of big news from some of the industry’s biggest players: Michaels Stores, Hobby Lobby, Messe Frankfurt, Craft & Hobby Association, and more!

[Dislaimer: Messe Frankfurt is a sponsor of this website, but information included in this article was solely at my own discretion.]

Publishing. Bella Crafts has launched a second digital magazine, called Craft Techniques. The new title, which joins the company’s line-up alongside the original Bella Crafts Quarterly, will be published six times per year with a single issue price of $4.97. Annual subscriptions are currently available at an introductory rate of $17.97.

Craft Techniques coverCelebrating. Stamp manufacturer My Favorite Things is celebrating its tenth anniversary in the whole month of July with a series of special giveaways and features on its blog. Founder Kim van der Sanden wrote a special blog post detailing the history of the company’s early days.

Honoring. The Craft & Hobby Association is accepting nominations for the following awards to be presented during the CHA Conference & Trade Show in Phoenix in January 2017:

Meritorious Award of Honor – Service to CHA
The highest award of recognition bestowed upon an individual member, past or present, who has made a significant contribution to the Craft & Hobby Association.
Industry Achievement Award – Contribution to Craft and Hobby Industry
Recognizing a CHA member (individual, group and/or company) who has made a significant contribution to the growth and vitality of the craft and hobby industry as a whole.
Special Recognition Award(s) – Good Deeds
Presented to a person, group and/or company for an extraordinary contribution in an activity that showcases the craft and hobby industry in a positive way. Award recipient(s) need not be a member(s) of the Association.
Nominations are due by July 30th. Click here to fill out the nomination form.

Clearing Out. After six months of virtual silence, October Afternoon has resurfaced to hold a warehouse box sale on their blog. They’ve held several rounds of boxes already in the past couple of weeks, selling merchandise for twenty cents on the dollar retail ($100 value boxes for $20 retail). The most recent round is sold out already, but owner Jonathan Denton has replied to comments from disappointed would-be buyers, promising more boxes will be offered soon.

Selling. Speaking of boxes, Me & My Big Ideas has been testing a Happy Planner Kit in select Costco stores at a price point of $24.99. The planner alone normally retails for $29.99, so this is a heavily discounted bundle.

Happy Planner Kit

Michaels has also just put out mid-aisle displays of similar kits, in several sizes and themes. There are teacher and student kits, as well as a fitness and a seasonal (holiday) planner. They range in price from $29.99 to $39.99, depending on the size and number of months included.

MAMBI Planner Kit

Prepping. Ever wonder what goes on behind the scenes when industry professionals are getting ready for a trade show? Jen Gallacher, who is the marketing manager at Echo Park Paper, made a great video talking about what goes into the lead-up to a trade show. Watch it on YouTube.

Expanding. Messe Frankfurt has announced a new addition to the Christmasworld show that occurs in January every year simultaneously with Creativeworld and Paperworld. The “Floradecora” product area will feature live floral and plant product offerings, which are becoming increasingly popular for seasonal displays, and will be located in Hall 11.1 in the Christmasworld show area.

Damaging. The Hobby Lobby store in Muskogee, Oklahoma sustained damage in a severe storm that hit the city on Thursday, July 14th. The store was closed at the time and there were no injuries in the incident. Hobby Lobby’s communications coordinator told the Muskogee Phoenix that the damage appears to be limited to the external and the company hoped to reopen the store quickly. The Hobby Lobby store is next to a recently closed Hancock Fabrics store. Hobby Lobby will be renovating and expanding their existing location into the newly vacant space, with the makeover slated for completion in November.

Falling. Michaels Companies Inc (MIK) stock took a hit last Wednesday when the company announced two pieces of news. The first was that the company now expects 2nd quarter profits to hit the low range of their previous estimate, which was already a disappointment to analysts. The company also announced that Bain Capital and Blackstone Group, the private equity companies that were the companies previous private owners, are cashing out 11 million shares of the 80% equity they continued to hold in the company after it went public. The twin disclosures sent the company’s stock tumbling 6% by the end of trading on Wednesday, to $27.13. As of the market close today (Monday), the stock had recovered only slightly, to $27.56.

Changing. The Washington Post has a thought-provoking article up about the Millenial generation’s relationship to stuff. Their tendency to lead more simple lifestyles in smaller homes is leading them to reject memorabilia as clutter. Not only do they not want their parents’ sentimental legacies, but they aren’t creating and collecting their own. It’s food for thought for an industry that is built largely on the creation of that “clutter”.

Jobs. The following industry positions are currently listed as open and available:

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Update | Michaels, Scrapbook Expo, Jobs, and more!

In this issue of the Update column, I’ve got some big news from some of the industry’s biggest names – and some great opportunities if you are job hunting! Let’s dive in…

Michaels store

Earnings. Michaels Stores held its quarterly earnings call for investors today. The company surprised market watchers by reporting that it missed its quarterly earnings target for the first fiscal quarter of 2016 that ended April 30th. Michaels stock (traded under MIK on the NASDAQ) fell over 8% after the announcement, to close at $27.69 for the day.

In the announcement, Michaels executives blamed weak April sales for the missed earnings estimate. Michaels is far from alone in struggling to meet its April sales goals in 2016. A whole host of U.S. retailers have announced weaker than expected April sales figures, including Costco, Gap, L Brands, Target, Macy’s and Nordstrom – to name just a few.

Moving forward, Michaels says it plans to continue to focus on the adult coloring trend, extending its selection of coloring books and coloring materials. The company has also begun expanding the trend off-paper, recently unveiling store displays that feature items such as kids’ t-shirts with coloring designs on them along with fabric markers. The company also plans to launch nationwide in July a loyalty program that it has been testing locally in Texas near its headquarters.

For more information on Michaels Stores financial numbers in the first quarter, read the official announcement.

Industry Jobs. The following industry positions are currently posted as available:

New Positions. Bella Blvd has announced that Amy Heller is filling the newly created position of Marketing Director at the company. Heller is known to many in the industry for her time as a Garden Girl at Two Peas in a Bucket, and for her work designing product for the now-defunct Lily Bee Design. But she also has nearly two decades of professional experience in marketing and graphic design, including for Fortune 500 brands. Initial plans for Heller’s role at Bella Blvd include development of a new blog and email interaction with customers.

Amy Heller

Amy Heller

Honors. Congratulations to Georganne Bender and Rich Kizer on their Retail Adventures blog being named one of the “7  Retail Publications You Should Be Reading” by retail analytics platform Celect. Retail Adventures has been basking in the spotlight in 2016, with UK retail analysts Retail Vision also naming the blog to its “Top 50 Retail Blogs” list in January.

Events. I had a chance to attend Scrapbook Expo for the first time in 2016 when it came to Orlando this past weekend for an event at the Gaylord Palms resort in Kissimmee.

Scrapbook Expo Orlando 2016

The shows are now officially known as “Stamp & Scrapbook Expo,” reflecting the growing presence of stamping products on the show floor. Compared to 2015, there was much more current product on the show floor – I saw a variety of current product from Echo Park, Carta Bella, Simple Stories, Quick Quotes, Graphic 45, Photo Play Paper, Sizzix, Hero Arts, Tim Holtz, and many others. Several booths were carrying a good selection of planner supplies as well.

Several well-known industry names were attracting good crowds in their booth. Stayce DeWid of Art Anthology had a make-n-take running in her booth, with the help of an instructor.

Stayce Dewid

Stayce Dewid

As it was throughout 2015 at the shows, the make-n-take being run by Richard Garay at the Fun Stamper’s Journey booth continued to be popular in 2016 in Orlando. The booth was thronged every time that I passed by on Friday.

Fun Stamper's Journey booth

June is a busy month for Orlando area papercrafters, with Stampfest also scheduled to take place in Lakeland at the end of the month.

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Jobs | Creative Partnership Specialist – Scrapbook.com (Mesa, AZ)

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Creative Partnership Specialist (Brand Advocate) – Scrapbook.com

Mesa, AZ
Full-time, Commission

Important Note About Working at Scrapbook.com:
Scrapbook.com isn’t for everyone. We hold ourselves to a higher standard than most. You will be expected to embrace the Scrapbook.com culture and embody our company’s core values:

  • Team Player: We are a team, we do our best, and we trust each other.
  • Problem Solving: We fearlessly identify issues and solve them with innovative and creative solutions.
  • Humor : Humor makes us resilient during challenging times and keeps us grounded during good times.
  • Integrity: We do the right thing, especially when nobody’s watching.

Continue Reading →

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Jobs | Web Marketing Specialist – Esselte Corporation (Xyron)

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Web Marketing Specialist

About the Job

Esselte Corporation has a long tradition of developing innovative solutions to help simplify modern workplaces and processes.​ In 2013 our company celebrated a century of innovative organizational solutions for workplaces throughout the world.​ From the start, we have responded to changing market needs by developing numerous ground-breaking and award-winning products.​ Our current portfolio features everything from the innovative Leitz Mobile, a range of new accessories for mobile devices, to creative products for the Art and Craft Industry, to laminators for businesses of the 21st century.​ The company sells products and services in 144 countries around the world.​ With subsidiaries in 29 countries,Esselte owns a strong portfolio of global brands including its principal brands Leitz, Rapid and Xyron.​ Continue Reading →

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Job | Web & Interactive Media Designer – Prima Marketing

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Prima Marketing, Inc. is an established leader in flower embellishments in the scrapbooking and crafting industries. We are looking for an In House Web and Interactive Media Designer to join our team. You will be responsible for creating and executing design concepts and maintaining the visual appearance of our brand across digital platforms. You will work as a part of the dynamic In House Design Team. The Design Department is very team oriented and collaborative. The nature of our work is very creative and fun, but we take quality and deadlines seriously.

Responsibilities Include:

  • Develops high end advertisements and compelling digital campaigns for Prima Marketing Inc craft and scrapbooking lines including online animated banners, custom digital products, landing pages, email blasts, web and mobile sites, interactive rich media ads, and high-impact digital ads, and videos.
  • Must be a team player.
  • Must be a self-starter, very organized, and deadline oriented.
  • Maintain and improve the look, feel and function of our existing website.
  • Communicates effectively with supervisors, managers, fellow design team, and sales support staff
  • Collaborates with art directors and design team to consistently provide enhanced digital creative support
  • Actively contributes to brainstorm sessions with ideas and offers feedback when necessary
  • Follows online/multimedia industry, design trends and changes in the market relating to digital media design, styles and new/emerging technology
  • Understands user interface and user interaction principals and web best practices and applies them to daily work.
  • Develops new designs that adhere to existing brand identity requirements
  • Creates design that meets specific, strategic goals.
  • Anticipate the needs of the company to effectively and elegantly communicate the benefits and personality of Prima Products.

Continue Reading →

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Paperclipping Roundtable #72: The Beast You Have To Feed

This episode we pulled back the curtain on what it is like to work in the crafts industry, when we were joined at the table by Nikki Sivils, Ali Edwards, and Ana Cabrera.

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The Panel

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