I was sitting in my car one crisp winter morning the first week of December. I was about to head inside the gym to work off some dessert calories when my phone rang. It was someone with information I would be interested in for my upcoming Hybrid Scrapbooking class, and it totally made my day. The news I am talking about is not just that BasicGrey was about to announce a new website design, but something bigger – something that has a lot of people talking:
BasicGrey has gone digital.
The website is not yet complete (there will be a gallery and more to come at some future time) so I won’t attempt to review the site as a whole at this time. Instead, I’ll stick to the big, exciting, available now news that BasicGrey has digital scrapbook products.
I understand that some retailers could be concerned about the effect digital products might have – that consumers might just “go digital” and skip them all together. While I understand the initial concern, I don’t believe there is any reason for alarm here. I know I speak for many when I say that nothing will ever kick paper out of my scrapbooking. I enjoy the textures and hands-on approach to crafting too much! Secondly, and more importantly, BasicGrey is releasing only their older lines in digital form. I was told that the plan is to continue this down the road. They will release their paper lines to retailers as they always have, and then at some later date they will become available in digital form.
This should give retailers a good run with the paper products, but it also gives us as consumers the knowledge that BasicGrey product has a longer life in our stash, and that if a favorite line is discontinued or hard to find we can purchase items in digital form.
BasicGrey gets a big thumbs up from me for their debut digital offerings and approach. Sande Krieger, a longtime favorite product designer of mine (both in digital and in paper) is now working exclusively with BasicGrey, and I see that as a very good thing for both their future digital products as well as their paper lines.
Ordering off of the new digital site was easy and not only are the products the best quality, but the pricing is reasonable as well. They are offering everything from brushes to page kits to blog backgrounds – and this hybrid scrapbooker is happy with what she sees. Many of the brushes and elements can be easily utilized with newer lines, or other digital brands, and will make for great additions to any digital or hybrid scrapbooker’s stash.
supplies: BasicGrey digital textures and Urban Couture starter kit; BasicGrey Origins patterned paper, clip, flowers, and canvas tag; BasicGrey Sugared collection alphabet stickers, Maya Road Envelope, unknown lace and thread
In the layout above I used the texture .png files along with the Urban Couture digital papers to create the papers framing the left side of my photo. I also added in a black flourish and the border accent along the bottom before printing out on white cardstock. Then I paired it with some of my Origins stash and a few random bits and pieces.
There are a lot of products to explore – and I’m enjoying every creative moment. Above is a peek at a BasicGrey digital page template that I’m playing with right now as a part of my Hybrid Scrapbooking class at Big Picture. I look forward to what will be released next – both digital and paper – from this long time favorite company.
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