Home Parties

Club Scrap Launches Home Sales

Club Scrap has announced this week that they are expanding into a home party sales model. The company is running a campaign that they call Crafter 500, seeking to sign 500 reps up to their new system in 2010.

The Club Scrap home sales system appears built on a similar model to existing systems run by companies like Stampin’ Up! and Creative Memories. Advertised benefits to the reps include:

Product discounts of up to 50%

40% personal membership Fee Discount

Up to 20% Membership Circle Income Base

Earn FREE Demo Samples with each $250 in sales

Company sponsored Host Rewards to increase your profits

Brand new product line to sell each month

Ready-made, pre-packaged Workshops developed by Club Scrap®

Minimal catalog investment and unlimited online purchasing

Exceptional Support and Training programs

FREE Crafter website

Earn bonus and incentive cash, prizes, jewelry, trips, luxury items

Start-up packages which include a “free $90 workshop” are being advertised by Club Scrap as starting priced at only “$90 down”.

Ten-year-old Club Scrap operates out of a 16,000 square foot facility in Greenville, Wisconsin, serving customers in 35 countries with paper and digital scrapbook products that it has sold until now via its website.

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Shutterfly Tries Home Parties

There’s been a lot of adjustment being made lately in the home party industry because of the changing lifestyles of American families. Women (who make up most home party customers) don’t have the time anymore to attend home party events frequently for companies like Stampin’ Up!, Tupperware, and PartyLite. In the scrapbook industry, we’ve definitely seen companies struggle financially as a result of this shift. Most notably, Creative Memories filed bankruptcy last year partially due to declining sales.

Many home party companies have dealt with this by beginning offering their customers online shopping with their consultants, a more convenient option for customers with busy schedules. Now, in an interesting move, Shutterfly is attempting the reverse marketing move – shifting from online sales to home parties, at least for a single upcoming event.

Shutterfly is currently accepting applications for hosts for in-home parties to take place on November 7th, promoting its photo book and holiday card products for the holidays. Party hosts and guests (up to 14) will receive a free 8×8 photo book and a pack of holiday cards. Shutterfly is partnering with a site called House Party to offer party-planning services to their party hosts.

This concept is 180 degrees from what has been happening in the home party industry. It will be interesting to see if it is a success for them, or if they make these events a regular marketing tool.