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Tag Archives | Heidi Swapp

CHA Winter 2012 | Top Ten Hot Picks

It’s that time again…time for Scrapbook Update to put out the list of the hottest products at CHA Winter 2012! Unlike our lists of personal favorites that we posted earlier in the week, this list compiled by me (Scrapbook Update editor Nancy Nally) is a measure of the buzz and marketability of a product, not just personal tastes. These are the products that were buzzed about the most at the show, that Scrapbook Update believes will be big hits for retailers and that consumers shouldn’t miss!

So, in no particular order…here’s the Scrapbook Update CHA Winter 2012 Top Ten Hot Picks!

Amy Tangerine Sketchbook from American Crafts

This may have been the most buzzed-about line at the entire show. Every conversation about what was hot at the show inevitably seemed to include this line eventually. To generate this level of excitement with a sequel to Amy Tan’s red-hot debut at CHA Summer 2011, is a real accomplishment.

Amy Tangerine Sketchbook Album (photo by Melissa Stinson)

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Trend | Travel

So many scrapbookers begin the hobby with scrapbooking a big event. A wedding, baby, or big vacation gets a person inspired to pick up some papers and stickers and start recording their memories. At this CHA show, we saw a huge revival of themed product – most especially travel. Today I want to share some of the best travel lines that debuted at CHA Winter 2012.

Studio Calico | Abroad

“Abroad” is filled with great useful patterned papers, but they go above and beyond with garlands, fabrips, letter stickers, and shaped stickers that utilize map print. They also have die cuts and wood veneers of each state (USA), stamps, and more. The blues, greens, and neutral colors will be so versatile and would mix well with other brands as well as perfectly coordinate with existing Studio Calico products. Continue Reading →

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Pink Paislee to Partner With Heidi Swapp & Christy Tomlinson

An explosion of signature lines has been happening in the crafts industry, and in Anaheim this month Pink Paislee will be unveiling partnerships with two new signature names: Heidi Swapp and Christy Tomlinson.

Pink Paislee, founded in January 2008, has rapidly become an industry mainstay by producing not only its own brand of lines but also licensed lines from popular designers such as House of 3 and Collage Press. The company will be at CHA Winter 2012 in booth #2091.

Heidi Swapp, who formerly had a signature line with Advantus, is returning to the market at CHA Winter 2012 as a solo brand after several years as part of the House of 3 brand that created digital products and also has licensed designs through Pink Paislee. Pink Paislee is partnering with Swapp to handle the manufacturing, customer service, logistics and distribution of the Heidi Swapp signature line, while Swapp will maintain ownership and creative direction of the brand and its designs as well as responsibility for product development, marketing, and education.

This arrangement is strikingly similar to the recently announced deal between Studio Calico and American Crafts, and emphasizes the increasing importance of economies of scale in product production in the industry, and the need for the creative business owners in the industry to rely on experts in non-creative areas of running their enterprises.

In addition to her new product line, Swapp also has a show on My Craft Channel called Create to Remember that is currently in its second season of shows. She will also be the subject of the June/July 2012 edition of Northridge Publishing’s new book series, Signature Series. Continue Reading →

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Noteworthy | 10.21.2011

The days are getting shorter here, which means they seem to fly by that much faster. I can hardly believe another week has passed, and it’s time to share the noteworthy stories I’ve found:

Let’s start with a company and their customers who have made a $60,000 donation possible! I’m talking about Stampin’ Up! and their recent donation to the BCRF (Breast Cancer Research Foundation) in honor of National Breast Cancer Awareness Month.

A special Strength & Hope stamp set and Strength & Hope digital kit were designed specifically for the campaign, and contained inspirational messages and images. Both were promoted through Stampin’ Up! direct-sales representatives, also known as demonstrators.

BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. For more information about BCRF, visit www.bcrfcure.org.

It’s always so wonderful to see a company doing something to give back and working towards making a difference for a cause.

Big Picture Classes announced their 2012 line-up of 4-Expert Classes this week. Most notable for 2012 is that Big Picture will be featuring Scrapbooking’s first true celebrity designer Becky Higgins in her first ever online class. Continue Reading →

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What Is Heidi Swapp’s Secret?

Longtime scrapbook celebrity and veteran product designer Heidi Swapp has something new in the works! The details are being kept under tight wraps for now, but an unmanned booth at the CHA Summer 2011 show gives the tiniest of glimpses into Heidi’s latest venture.

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A looped video playing in the booth, narrated by Heidi, emphasizes memories, telling your story, and the rapid pace at which life passes us by but doesn’t go into any further detail.

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Press materials for this venture are just as lean on specifics, focusing more on describing Heidi’s already well-known scrapbooking style and philosophy than providing concrete details. It’s the non-text portion of the press kit, however, that was most intriguing to the staff at Scrapbook Update – could these patterns possibly be part of the new product or product line that’s currently in the works?

DSC_7585.jpgA January 2012 release date seems to indicate that whatever Heidi’s latest project is could be debuted at the CHA Winter 2012 show in Anaheim, CA. Scrapbook Update will be keeping a close eye on this development and will, as always, keep our readers up to date on the latest news.

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House of 3 Shutting Down

In a move that surprised most in the scrapbooking world, House of 3 announced via their blog Monday that they are shutting down the popular scrapbook design collaboration.

House of 3 was founded in 2009 by Janet Hopkins, Heidi Swapp and Rhonna Farrer. The company originally sold only digital products through their website. At CHA Summer 2010, House of 3 expanded into paper production when it launched a licensed line of products with Pink Paislee. House of 3 has produced three total collections with Pink Paislee: Parisian Anthology launched at CHA Summer 2010, and Daily JunqueSoiree launched at CHA Winter 2011.

Co-founder Rhonna Farrer had already announced on her blog three weeks ago that she was departing House of 3. Following her departure, the remaining co-founders decided not to continue House of 3, resulting in Monday’s announcement.

The House of 3 website will be available through May 31st, 2011 so that the company’s digital customers may secure all of their purchased downloads. Their digital store will be holding a 50% off sale through May 8th so that House of 3 fans may make last-minute purchases before the company’s digital products are retired from public sale.

Paper forms of House of 3 products will continue to be available from Pink Paislee through 2o12. House of 3 designer Rhonna Farrer told Scrapbook Update that House of 3’s Pink Paislee released lines moving forward will be already created designs previously available only in digital from House of 3.

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