Top

Tag Archives | Heidi Swapp

House of 3 Shutting Down

In a move that surprised most in the scrapbooking world, House of 3 announced via their blog Monday that they are shutting down the popular scrapbook design collaboration.

House of 3 was founded in 2009 by Janet Hopkins, Heidi Swapp and Rhonna Farrer. The company originally sold only digital products through their website. At CHA Summer 2010, House of 3 expanded into paper production when it launched a licensed line of products with Pink Paislee. House of 3 has produced three total collections with Pink Paislee: Parisian Anthology launched at CHA Summer 2010, and Daily JunqueSoiree launched at CHA Winter 2011.

Co-founder Rhonna Farrer had already announced on her blog three weeks ago that she was departing House of 3. Following her departure, the remaining co-founders decided not to continue House of 3, resulting in Monday’s announcement.

The House of 3 website will be available through May 31st, 2011 so that the company’s digital customers may secure all of their purchased downloads. Their digital store will be holding a 50% off sale through May 8th so that House of 3 fans may make last-minute purchases before the company’s digital products are retired from public sale.

Paper forms of House of 3 products will continue to be available from Pink Paislee through 2o12. House of 3 designer Rhonna Farrer told Scrapbook Update that House of 3′s Pink Paislee released lines moving forward will be already created designs previously available only in digital from House of 3.

Disclosure

Want to stay up-to-date on all the latest scrapbook news?

8

Pink Paislee to Market House of Three Collection

Pink Paislee announced this week that they will soon be bringing to market the first line of physical products from digital design studio House of Three.

House of Three was founded in 2009 by well-known designers Janet Hopkins, Heidi Swapp, and Rhonna Farrer.  Until now, the trio have been producing digital products in their signature retro/vintage style and selling them through their website.

The new House of Three collection for Pink Paislee will be called Parisian Anthology. It is being described by Pink Paislee as including “designer ink resist papers, brooch brads, polymer clear stamps, printed corrugate shapes, and several unique embellishments designed with crafters in mind.”

The two companies say they have been collaborating since early 2010 on the upcoming collection.

House of Three co-founder Janet Hopkins explained the group’s new venture into physical products:

Our customers have been requesting physical products from us ever since the inception of our digital site and we think now is a good time for us to infuse our vibe into a craft collection for retailers everywhere.  We could not be more excited about this new venture!

Rebecca Cross, owner of Pink Paislee, is enthusiastic about the collaboration between the two companies:

We wanted to introduce their sophisticated “design district” style to the everyday scrapbook enthusiast. We are very excited about adding this Parisian inspired collection to our growing family of products and we welcome the chance to work with this extremely talented group of women!

Want to stay up-to-date on all the latest scrapbook news?

Subscribe to Scrapbook Update in a Reader
-Or-
Subscribe to Scrapbook Update on the Kindle
-Or-
Subscribe to Scrapbook Update via Email

Also, don’t forget to subscribe to Scrapbook Update’s newsletter mailing list to receive breaking news alerts and a weekly newsletter with exclusive content!

3