Top

Tag Archives | Heidi Swapp

Pink Paislee to Partner With Heidi Swapp & Christy Tomlinson

An explosion of signature lines has been happening in the crafts industry, and in Anaheim this month Pink Paislee will be unveiling partnerships with two new signature names: Heidi Swapp and Christy Tomlinson.

Pink Paislee, founded in January 2008, has rapidly become an industry mainstay by producing not only its own brand of lines but also licensed lines from popular designers such as House of 3 and Collage Press. The company will be at CHA Winter 2012 in booth #2091.

Heidi Swapp, who formerly had a signature line with Advantus, is returning to the market at CHA Winter 2012 as a solo brand after several years as part of the House of 3 brand that created digital products and also has licensed designs through Pink Paislee. Pink Paislee is partnering with Swapp to handle the manufacturing, customer service, logistics and distribution of the Heidi Swapp signature line, while Swapp will maintain ownership and creative direction of the brand and its designs as well as responsibility for product development, marketing, and education.

This arrangement is strikingly similar to the recently announced deal between Studio Calico and American Crafts, and emphasizes the increasing importance of economies of scale in product production in the industry, and the need for the creative business owners in the industry to rely on experts in non-creative areas of running their enterprises.

In addition to her new product line, Swapp also has a show on My Craft Channel called Create to Remember that is currently in its second season of shows. She will also be the subject of the June/July 2012 edition of Northridge Publishing’s new book series, Signature Series. Continue Reading →

7

Noteworthy | 10.21.2011

The days are getting shorter here, which means they seem to fly by that much faster. I can hardly believe another week has passed, and it’s time to share the noteworthy stories I’ve found:

Let’s start with a company and their customers who have made a $60,000 donation possible! I’m talking about Stampin’ Up! and their recent donation to the BCRF (Breast Cancer Research Foundation) in honor of National Breast Cancer Awareness Month.

A special Strength & Hope stamp set and Strength & Hope digital kit were designed specifically for the campaign, and contained inspirational messages and images. Both were promoted through Stampin’ Up! direct-sales representatives, also known as demonstrators.

BCRF is dedicated to preventing breast cancer and finding a cure in our lifetime by funding clinical and translational research worldwide. For more information about BCRF, visit www.bcrfcure.org.

It’s always so wonderful to see a company doing something to give back and working towards making a difference for a cause.

Big Picture Classes announced their 2012 line-up of 4-Expert Classes this week. Most notable for 2012 is that Big Picture will be featuring Scrapbooking’s first true celebrity designer Becky Higgins in her first ever online class. Continue Reading →

2

What Is Heidi Swapp’s Secret?

Longtime scrapbook celebrity and veteran product designer Heidi Swapp has something new in the works! The details are being kept under tight wraps for now, but an unmanned booth at the CHA Summer 2011 show gives the tiniest of glimpses into Heidi’s latest venture.

DSC_7584.jpg

A looped video playing in the booth, narrated by Heidi, emphasizes memories, telling your story, and the rapid pace at which life passes us by but doesn’t go into any further detail.

DSC_7581.jpg

Press materials for this venture are just as lean on specifics, focusing more on describing Heidi’s already well-known scrapbooking style and philosophy than providing concrete details. It’s the non-text portion of the press kit, however, that was most intriguing to the staff at Scrapbook Update – could these patterns possibly be part of the new product or product line that’s currently in the works?

DSC_7585.jpgA January 2012 release date seems to indicate that whatever Heidi’s latest project is could be debuted at the CHA Winter 2012 show in Anaheim, CA. Scrapbook Update will be keeping a close eye on this development and will, as always, keep our readers up to date on the latest news.

Want to stay up-to-date on all the latest scrapbook news?

13

House of 3 Shutting Down

In a move that surprised most in the scrapbooking world, House of 3 announced via their blog Monday that they are shutting down the popular scrapbook design collaboration.

House of 3 was founded in 2009 by Janet Hopkins, Heidi Swapp and Rhonna Farrer. The company originally sold only digital products through their website. At CHA Summer 2010, House of 3 expanded into paper production when it launched a licensed line of products with Pink Paislee. House of 3 has produced three total collections with Pink Paislee: Parisian Anthology launched at CHA Summer 2010, and Daily JunqueSoiree launched at CHA Winter 2011.

Co-founder Rhonna Farrer had already announced on her blog three weeks ago that she was departing House of 3. Following her departure, the remaining co-founders decided not to continue House of 3, resulting in Monday’s announcement.

The House of 3 website will be available through May 31st, 2011 so that the company’s digital customers may secure all of their purchased downloads. Their digital store will be holding a 50% off sale through May 8th so that House of 3 fans may make last-minute purchases before the company’s digital products are retired from public sale.

Paper forms of House of 3 products will continue to be available from Pink Paislee through 2o12. House of 3 designer Rhonna Farrer told Scrapbook Update that House of 3′s Pink Paislee released lines moving forward will be already created designs previously available only in digital from House of 3.

Disclosure

Want to stay up-to-date on all the latest scrapbook news?

8

Pink Paislee to Market House of Three Collection

Pink Paislee announced this week that they will soon be bringing to market the first line of physical products from digital design studio House of Three.

House of Three was founded in 2009 by well-known designers Janet Hopkins, Heidi Swapp, and Rhonna Farrer.  Until now, the trio have been producing digital products in their signature retro/vintage style and selling them through their website.

The new House of Three collection for Pink Paislee will be called Parisian Anthology. It is being described by Pink Paislee as including “designer ink resist papers, brooch brads, polymer clear stamps, printed corrugate shapes, and several unique embellishments designed with crafters in mind.”

The two companies say they have been collaborating since early 2010 on the upcoming collection.

House of Three co-founder Janet Hopkins explained the group’s new venture into physical products:

Our customers have been requesting physical products from us ever since the inception of our digital site and we think now is a good time for us to infuse our vibe into a craft collection for retailers everywhere.  We could not be more excited about this new venture!

Rebecca Cross, owner of Pink Paislee, is enthusiastic about the collaboration between the two companies:

We wanted to introduce their sophisticated “design district” style to the everyday scrapbook enthusiast. We are very excited about adding this Parisian inspired collection to our growing family of products and we welcome the chance to work with this extremely talented group of women!

Want to stay up-to-date on all the latest scrapbook news?

Subscribe to Scrapbook Update in a Reader
-Or-
Subscribe to Scrapbook Update on the Kindle
-Or-
Subscribe to Scrapbook Update via Email

Also, don’t forget to subscribe to Scrapbook Update’s newsletter mailing list to receive breaking news alerts and a weekly newsletter with exclusive content!

3