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Sneak Peeks. Creativation and Creativeworld will be here before we know it. Are you ready for some sneak peeks? Our 2018 Creativation Sneak Peeks page is now live!

AFCI 2018 Sneak Peeks Art

Retail. Working at Hobby Lobby lately seems to come with more than its fair share of the weird and wacky. First there was the horse that tried to go shopping in South Carolina. (Seriously. There’s video.) Then there was the North Dakota shoplifter who got caught because he got his cart stuck in the snow – and left his wallet behind when he fled. Unfortunately, it was no laughing matter when a North Little Rock employee of Hobby Lobby was assaulted yesterday by a fleeing shoplifter.

Closings. Two Chicks Designs, a popular source of scrapbooking and sewing themed t-shirts, is closing down this week after 15 years in business. The company retailed via their website and often exhibited at conventions as well.

Social Media. Facebook is cracking down on what it calls “engagement baiting” in an attempt to make newsfeeds less spammy. I strongly suggest familiarizing yourself with the new rules, as some of the tactics for improving reach that were formerly considered best practices will now get you designated as a spammer and removed from newsfeed distribution.

Facebook Engagement Baiting

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Subscriptions. Like everything else on the internet it seems, Craftsy has gone to a subscription model for access to its online classes. A new “Craftsy Unlimited” subscription costs $14.99 per month (or $120/year) in the U.S. Continue Reading →

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Is Facebook Marketing a Dead End for Small Brands?

You know that old saying about doing the same thing over and over again and expecting different results? Facebook has repeatedly pulled the rug out from under small businesses using its brand pages platform for marketing in the past few years – and yet we keep going back for more.

Over time, Facebook has slowly (and sometimes not so slowly) eroded the reach of posts from brand pages. First it put in place an algorithm that stopped showing brand posts to all followers in their newsfeeds. Then it started slowly tightening that algorithm like a noose, choking off brands’ access to their followers’ newsfeeds – and offering no “follow all” option for brands like it does for personal accounts that allows a user to override the removal of content and see everything that is posted.

Facebook Brand PageWe’ve definitely noticed the decline in reach at Nally Studios. Our stats show our Facebook posts going out to only a small fraction of our followers, and the decline has been precipitous in recent months. Social media research consulting firm Ogilvy & Mather, in a recently published white paper, described our experience as typical and calculates the organic reach of a typical brand post as 6% on Facebook in February 2014, down almost by half since the fall. For extremely large brands, reach is even smaller – more like 2%. Continue Reading →

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