Top

Tag Archives | Etsy

Update

JOANN store exteriorMakeover. One of the country’s largest (and at nearly 75 years old, one of its oldest) craft chains is undergoing a rebranding. The company long known as Jo-Ann Stores recently began calling itself “JOANN” in company announcements and has a newly redesigned logo and a fresh new shade of green as its signature color.

In addition to the new cosmetic look, the new JOANN is also engaging in a branding campaign, promoting the hashtag #handmadewithjoann and launching a series of videos about creating and creators.

In addition, JOANN has created a new mobile app that is much more community focused, allowing users to share their own creative projects.

“As shoppers’ behaviors and preferences evolve, we need to adapt the way we connect with them,” said Chris DiTullio, senior vice president, marketing and omni-channel at JOANN. “We’re committed to the longtime loyalists coming in to our stores, as well as the next generation of creators who want to shop, learn and share wherever they are. This app is so exciting because it offers something no other craft retailer does – the ability for customers to confidently share their finished projects with us, and with friends, family and one another as well.”

Partnership. Etsy has announced that it is launching a partnership with Printful that will provide print-on-demand integration to Etsy sellers. This will allow graphic artists to sell on Etsy and have Printful handle the logistics of printing and shipping items like t-shirts, mugs, hats, totes, wall prints, and other items.

“We applaud Etsy on adopting more professional services for their sellers,” says Printful CEO, Davis Siksnans. “Sellers can continue devoting time to their craft while leaving logistics to third-parties like Printful.”

Support. Taylor Swift got support from an unexpected source during the recent trial in Denver over her successful civil suit alleging she was groped by a radio DJ during a fan meet & greet. The offices of Craftsy are right across the street from the Denver courthouse where the trial took place. The Craftsy staff showed their support for Swift during the trial with a series of Post-It note messages on the windows that were clearly visible from the street below. Swift’s unofficial girl squad at Craftsy did not go unnoticed – they received a delivery of flowers and a note of appreciation from the singer on Tuesday after the trial’s conclusion.

Delinquent. The Tennessean reports that on the evening of August 8th, firefighters had to climb to the roof of the Dickson, Tennessee Hobby Lobby store to remove a 15 year old trespasser trying to use the store’s roof as an impromptu skateboard ramp.

Calls. Tombow USA has a call open until September 11th to find members for their 2018 design team.

Jobs. The following craft industry jobs are currently listed as available:

1

Update | Etsy Earnings, Closure, Hancock Fabrics, and more!

Welcome to the weekly Update column from Scrapbook Update for August 3rd, 2017!

[Disclosure: I have professional relationships with Cricut and Scrapbook.com who are mentioned in this article but this content is not sponsored.]

Closures. Illinois-based craft product distributor Product Performers closed its doors unexpectedly on June 30th. The closure of Product Performers leaves three remaining major distributors serving the paper crafts industry in the U.S.: Michaels-owned Darice, Notions Marketing, and Petersen-Arne.

Earnings. Etsy reported its 2nd Quarter 2017 earnings after market close today, posting a 19.1% year-over-year increase in gross revenue. The company also posted a 10.9% year-over-year growth in active sellers, and 17.2% year-over-year growth in active buyers. Mobile continues to grow in importance for Etsy, with approximately 65% of visits to the site occurring on mobile. Just over half of the platform’s gross merchandise sales (GMS) now occur on mobile.

Etsy has cut nearly a quarter of it’s workforce since January 1st, and says that this and other operational streamlining to reduce costs should reduce costs by $20 million in 2017 and by $35 million on an annualized basis.

Based on 2nd Quarter 2017 numbers, Etsy released new earnings expectations for Fiscal Year 2017. The company’s new forecast is for Gross Merchandise Sales to be up 12-14% year-over-year, and for revenue to grow 18-20% year-over-year.

Events. AFCI and SPC have announced the date and location for the 2018 Mixed Media Event. The show will take place at the South Towne Exposition Center in Sandy, Utah (south of Salt Lake City). An education day is scheduled for July 16th, 2018, and the show floor will be open July 17th-18th, 2018. For more information, visit the AFCI website.

Endings. The Paperclipping.com online video service run by Noell & Izzy Hyman will be closing down at the end of September. Members are being given one last chance to renew their membership on a month-by-month basis this month and then the Hymans plan to shut its doors after next month. The closure of Paperclipping has been planned by the Hymans for nearly a year, as Noell is moving on to a career as a yoga instructor in several studios near their Arizona home.

Crimes. Israeli police have arrested five antiquities dealers in connection with the illegal sale of artifacts that were seized from Hobby Lobby by the U.S. government over allegations of smuggling.Cricut Maker

Partnerships. Cricut is partnering with Simplicity as part of the launch of its new machine, the Cricut Maker, that was announced on August 1st. Simplicity is making hundreds of its digital patterns available in Cricut Design Space to cut on the Cricut Maker machine, which features a special rotary blade specifically for cutting fabric. Previous generations of the Cricut machine could cut fabric, but only when stabilized with an iron-on backer, which isn’t necessary on the new machine.

The launch of the Cricut Maker machine reflects a broader trend among companies that were once marketing solely to the paper crafts market to try to serve a broader audience – and the sewing market, via fabric and quilting, has been a popular target of many companies making the shift.

Endings II. The liquidation of Hancock Fabrics, which began well over a year ago, is still underway, with the liquidation plan finally being approved by the bankruptcy court on June 20th. Liquidation of many of the company’s key assets had already taken place, despite the lack of a court approved plan. In Summer 2016, Michaels Stores purchased the brand assets of Hancock – its trademarks, brands, and customer database – for $1.3 million. The Hancock-owned trademarks bundled in the deal included the brands Sew Perfect, Absolutely Cotton, and Creative Sewing Solutions (among others). Michaels did notify Hancocks customers that it planned on using the customer database to give them the option to opt out. Whether the company will use the sewing-related trademarks is another question. Sometimes purchases of assets like this are made not for intended use but as a sort of game of corporate “keep away” to prevent the assets from being used by competitors.

Social. If you are an Etsy storeowner looking to improve your social media reach, Forbes has a must-read article analyzing how some Etsy artisans have dramatically improved their sales using Facebook Live.

Change. A lot is written about the local retail businesses that die as a result of ecommerce, but we don’t hear as much about the businesses that are built from the rise of ecommerce – and the jobs they create. To learn more about one company that credits its booming growth to the rise of ecommerce, including clients that do business in the crafts industry such as Amazon, and Hobby Lobby – visit mlive.

Milestones. Congratulations to stamp company Neat & Tangled on reaching its five year birthday yesterday!

Products. Simon Says Stamp has released a new collection of stamps and dies by designer Cathy Zielske. In Zielske’s signature cheeky style, with sentiments like “Hello my hide-a-body friend”, these aren’t your grandma’s everyday stamps. (Unless, of course, you have a really cool grandma.)

Social II. In case you weren’t already convinced that Pinterest was a search engine, the social media platform drove the point home this week by updating its mobile app to reduce the number of clicks required to do a search. The search box is now visible on the app’s main home feed page, instead of buried in the explore tab as it previously was. They’ve also placed the button to access Lens, the feature that uses your device’s camera to take a picture and search for similar items on Pinterest, on the home feed page next to the search box for easier access.

Pinterest said in the announcement that monthly mobile searches are up 40% over last year and that 85% of all Pinterest searches now take place on mobile.

History. For a great read about the history of stamping and the rubber stamp dating all the way back to Old Testament times, check out Scrapbook.com’s article “The History of Stamping“.

2

Update | Kickstarter, Stacy Julian, Merger, Crimes, Jobs & More

Recall. American Crafts is recalling two of the Jane Davenport acrylic paint kits that were sold in Michaels Stores in the U.S. and Canada before June 16th, 2017. Some Jane Davenport Portrait Paints Kit and the Jane Davenport Matte Acrylic Paint Kit may contain some defective paint containers that split and leak during use. Click here for full info on the recall, and contact acinfo@americancrafts.com for information on how to get a refund for your paints if you own the affected kits.

Start-up. Designer Lesley Oman is about to conclude a successful Kickstarter campaign to launch her own stamp company, called Heffy Doodle. Her campaign has raised over $15,000 so far to fund the launch of the new company.

New. Stacy Julian, founding editor of Simple Scrapbooks magazine, has a new product line coming in 2018. The product line, called Story by Stacy, was announced on June 30th at the annual Close To My Heart convention and will be a Close To My Heart exclusive. Julian was associated with a previous product line called Photo Freedom with Echo Park Paper, but it is fitting that she should get a product line with Close To My Heart – she started her scrapbooking career as a consultant with the company in 1993. Follow the Story by Stacy instagram account to keep up to date on the upcoming new line.

Story by Stacy logo

Mergers. Liberty Interactive, the parent company of tv shopping channel QVC, announced on July 6th that it is acquiring QVC the remaining 62% part of competitor HSN that it did not already own. Liberty also owns online retailer zulily, Evite, and interests in several other companies. The deal is expected to close in the fourth quarter of 2017, after which HSN will remain operating in its St. Petersburg, Florida headquarters under the direction of Mike George, CEO of QVC. The move will combine the two eCommerce channels, both of which have strong presences in the craft segment, into the internet’s 3rd largest retailer.

Hoaxes. Like a celebrity death hoax that won’t go away, the viral Facebook post that claims “Hobby Lobby is closing all of its stores” is making the rounds again. No, it’s not true this time either. This go-round was probably triggered by the recent stories about Hobby Lobby facing government penalties over the illegal importation of ancient antiquities.

Crimes. A 46 year old man was arrested in the Hobby Lobby in McAllen, Texas in the evening of July 13th, accused of using his cell phone to take photos up the skirt of a female shopper in the store. The man was charged with making invasive visual recordings, a felony, and released after posting $10,000 bond.

Crimes II. The Joann Fabric & Crafts store in Thousand Oaks, CA reported to police on July 8th that the store had been the target of petty theft and embezzlement for a six month period beginning in January.

Earnings. Etsy will announce its second quarter 2017 financial results after market close on Thursday, August 3rd. These numbers will be being keenly watched by investors, as Etsy has had several rounds of layoffs recently and also launched its new Etsy Studio website for selling craft supplies.

Location. Michaels Stores is increasing its presence in New York City, with plans to build a second Brooklyn store in a new building going up at 1633 E. 16th Street. Michaels has signed a lease for 20,000 square feet on the ground floor of the building, expected to be completed in 2020.

Sneaks. The AFCI trade show in Salt Lake City is over, but the sneak peeks aren’t. Today we did a major new update to the Summer Sneak Peeks page on Scrapbook Update…check it out for all of the latest!

Jobs. The following industry jobs are currently listed as available:

5

Update | Michaels, Hobby Lobby, Celebrities, Layoffs, Jobs & More

Crime. One of the culprits behind the 2011 payment card data breach at some Michaels Stores pled guilty recently to two charges related to the crime, which involved installing 88 counterfeit PIN pads at 80 Michaels Stores locations in 19 states. As many as 94,000 cards were believed to be compromised in the breach.

According to a press announcement from the U.S. Attorney’s Office for the District of New Jersey, Angel Angulo pled guilty in Federal Court in Camden, NJ on June 20th to conspiracy to commit bank fraud and aggravated identity theft. The conspiracy to commit bank fraud charge carries a potential sentence of 30 years in prison (plus a $1 million fine). In addition, the identity theft charge carries a mandatory 2 year sentence, which must be served consecutively to the bank fraud charge sentence. Sentencing in the case is scheduled for September.

Another conspirator in the fraud, Crystal Banuelos, pled guilty in 2015 to similar charges, and is still awaiting sentencing. She also consented in her plea to a forfeiture of $480,300 which is believed by prosecutors to be proceeds of the crime.

Crime II. Ivette Rodriguez, an attendee at Stampfest in Orlando over this past weekend, is being hailed as a hero by exhibitor Marco’s Paper and Crafts after she caught two people attempting to shoplift in their booth. Later in the day, in perhaps proof that the arc of the universe bends towards justice after all, Rodriguez won one of the event’s door prizes – a gift certificate to Marco’s Paper and Crafts.

Celebrities. Does your favorite Etsy seller have a secret – famous – identity? According to several news stories this week, Etsy apparently has some celebrity crafters lurking among its store owners. Singer Adele told a Wembley Stadium crowd recently that she has a secret hobby of making pom poms and selling them on Etsy. Also, Tila Tequila recently opened her own Etsy shop to sell her paintings through. (And of course, it’s not new…but who could forget Snooki’s Etsy shop?)

Celebrities II. Julianne Hough, of Dancing with the Stars fame, had her wedding shower last week for her wedding this Saturday to hockey player Brooks Laich. The event was thrown in Hough’s native Utah by her sister Sharee, who brought in Heidi Swapp to help plan and design the event. Hough’s blog contains an extensive recap of her wedding shower, including details on how Heidi incorporated her Design Boards and Instax products.

Books. Proving that trend is still going strong, designer Erin Bassett has a new book coming out September 5th called [Amazon affiliate link] The Art of Bible Journaling. The book is being published by Get Creative 6, an imprint of Sixth & Spring, which is a division of SoHo Publishing.

Layoffs. Etsy, for the second time this year, has announced that it is laying off staff. This second round of layoffs will include approximately 140 positions (or 15% of its workforce), making a total of 230 (or 22%) of its workforce laid off in 2017 based on end of 2016 employee numbers. The current round of layoffs will primarily be of marketing and product management staff as well as general & administrative positions. Most affected employees will come from the ranks of the company’s Brooklyn headquarters.

Etsy has not fared well with investors since its IPO in April 2015. Debuting at $16/share, the company briefly traded over $30/share before beginning to drop in value. Trading below $7 at one point in early 2016, the stock has been making a volatile climb back up. But as of today, it is still trading at $14.63, well below its IPO value 27 months ago.

Travel. If you are traveling to Creativation in Phoenix in January 2018, and your driver’s license is from Kentucky, Maine, Minnesota, Missouri, Montana, Oklahoma, Pennsylvania, South Carolina, or Washington, you will need an alternate form of ID in order to travel home by air (starting on Jan. 22nd, 2018). Starting on that date, state ID from those states will no longer be valid for use for Federal purposes such as entering TSA checkpoints in airports, due to those states’ failure to implement the Federal REAL ID law that was passed on recommendation of the 9/11 Commission. Residents of those states will need to supply alternate ID, such as military ID, a green card/permanent resident card, or a passport, to be able to pass through airport security when traveling. It is recommended that if you need to apply for or renew a passport in the coming months, that you do so early, as the State Department expects a higher than normal level of applications due to REAL ID implementation in 2018.

Fees. Photobucket, in a stealth update to its terms of service, implemented major changes that now limit the ability to link to images hosted on the site from 3rd parties. This ability – which was previously available to all accounts, including free ones – is now limited to the service’s “Plus 500” level of account, which costs $399/year (or $39.99/month).

Linking to graphics hosted on free Photobucket accounts has long been a popular way on the internet of displaying message board images, and of hosting blog graphics to circumvent bandwidth and storage limits on blog hosting accounts. This change by Photobucket has resulted in a millions of images all over the internet now displaying instead as a Photobucket error graphic – being referred to as a ransom graphic by some. In many cases, the refusal of PhotoBucket to serve hosted images that have been linked has totally destroyed the usability of the associated content on blogs and message boards. In the crafts industry, this is especially true of one of the most affected sites – Etsy – where listings without photos are virtually useless.

Changes like this are why I always recommend to bloggers that their graphics be hosted on their own blog host. Linking to graphics on 3rd party sites carries the risk that those links could be cut off at any time. Especially risky is linking to images on accounts controlled by other people, such as design team members, who may choose to delete those accounts or images at any time for any reason.

Events. Ali Edwards has announced a second Story Camp in Eugene, Oregon fot October of this year. Registration opened  on June 27th, but bad news if you are interested in going – all 35 slots are already sold out!

Settlements. The U.S. Attorney’s Office for the Eastern District of New York announced yesterday that it has filed a civil complaint against Hobby Lobby, alleging the company smuggled Iraqi antiquities into the U.S. in 2010. According to the government, Hobby Lobby spent $1.6 million in Dec. 2010 to purchase 5,500 antiquities from a dealer in UAE. The company proceeded with the purchase, allegedly, despite having been warned by a consultant they had retained about several red flags in the transaction that indicated the antiquities may be looted Iraqi objects. The antiquities were then shipped to the U.S. without proper customs paperwork, and labeled as “ceramic tiles” or “clay tiles (sample)” that originated in Turkey. Some of the shipments were seized by U.S. Customs, and further shipments originating in Israel were seized the following year.

cuneiform tablet forfeited by Hobby Lobby

International law enforcement agencies are highly interested in stopping illegal trade in antiquities from Iraq and other locations in the Middle East because selling looted antiquities is widely believed to be one source of funding for the ISIS terrorist network.

In a stipulation of settlement that was filed with the complaint, Hobby Lobby agreed to forfeit thousands of artifacts it had illegally imported, and pay a $3 million fine to settle the case. In addition, the company agreed to implement changes in the way it will acquire future antiquity purchases and to submit quarterly reports to the government of their purchases for the next 18 months to ensure that such transactions are legal. “We should have exercised more oversight and carefully questioned how the acquisitions were handled,” said Hobby Lobby President, Steve Green. “Hobby Lobby has cooperated with the government throughout its investigation, and with the announcement of today’s settlement agreement, is pleased the matter has been resolved.”

Jobs:

 

4

Update | MISTI, Project Life, Etsy, Jobs, Events & More!

The post-winter show doldrums sure are over! Lots of companies have been busy with the result being lots of news to share!

[Disclosure: Some links in this article are affiliate links that pay this site a commission at no cost to you if a purchase is made after a click.]

Endings. The Project Life partnership with Stampin’ Up! is ending. Project Life branded products will continue to be sold (while supplies last) through Stampin’ Up! demonstrators until the end of the current catalog year on May 31st, 2017.

Patents. My Sweet Petunia, the manufacturer of the popular MISTI stamping tool, was granted their application for a U.S.MISTI patent on March 21st. The original MISTI tool took the stamping world by storm in 2015 and 2016, and the new Mini and Mega sized versions together won the CHA Hot Products Award for Papercrafting products at the 2016 Mega Show.

The MISTI patent had first been applied for by My Sweet Petunia on January 13th, 2015, but was initially denied in the summer of 2016. The company was able to secure approval of the MISTI patent last month after making a revision of their original patent application.

Winners. Etsy was honored as a finalist in the first-ever “World Changing Ideas Awards” sponsored by Fast Company magazine. The online marketplace for crafters was recognized as one of the top 24 finalists out of over 1000 submissions for the idea “Economic Security for the Gig Economy“, a method of ensuring freelance and self-employed people (like their marketplace participants) have stable access to items like healthcare and retirement savings.

Extensions. Tim Holtz has announced a new line of jewelry products that will be exclusive to Jo-Ann Stores called Tim Holtz Assemblage. The line is in Tim’s signature vintage style, and many elements are recognizable as adapted from metal elements designed for his papercrafts line. The line is available now – at 50% off – on Joann.com.

 

Changes. Megan Hoeppner is leaving her role as Editor-in-Chief of Scrapbook & Cards Today magazine for personal reasons. She will, however, continue with the magazine as its Pic Tips columnist. The Editor-in-Chief position is being filled by Susan Opel, who is familiar to many in the industry from her time at the now-defunct Papercrafts & Scrapbooking magazine.

Megan Hoeppner

Megan Hoeppner (on left) and I together at SNAP Conference in 2016.

Changes, part 2. Etsy has named Rachel Glaser as its new Chief Financial Officer. She replaces Kristina Salen whose intended departure as of March 31st was announced last fall. Glaser will start work on or around June 1st, and Karen Mullane (Vice President, Corporate Controller) will serve as interim CFO. With 30 years of executive experience in finance, Glaser comes to Etsy from Leaf Group, a consumer media and marketplace company whose brands include Society 6, Livestrong.com, ehow.com, cuteness, and Techwalla.

Events. AFCI (formerly known as CHA) is partnering with SPC (Sierra Pacific Crafts) to put on a Mixed Media buying event in Salt Lake City this summer. Education will be on July 17th, and the show floor will be open July 18th though July 20th. Exhibit space is selling fast, and attendee registration opens on April 19th.

Events, part 2. It may feel like you’re barely over your jet lag from this year, but exhibit registration is already open for the 2018 Creativeworld show at Messe Frankfurt in Frankfurt, Germany. Book before April 13th for an early booking discount. More than 130 exhibitors were already signed up as of the end of March, according to Messe Frankfurt.

[Note: Messe Frankfurt and its Creativeworld show are a Scrapbook Update sponsor.]

Considering whether to go for the first time? In case you might have missed them, here’s my show reports from Creativeworld 2017:

Documenting. Ali Edwards has announced that the next “Week in the Life” project will run the week of April 17th. New digital and physical product kits are available for the 2017 project on the Ali Edwards webstore.

Teams. Graphic 45 is skipping their usual design team call for 2017, and instead have announced a group they call the 2017-2018 Graphic 45 Brand Ambassadors. The company promises that the design team call will return in 2018, but for this year, the new team includes lots of returning names from last year, with a few new ones mixed in.

Jobs:

3

Etsy Launching New Craft Supply Marketplace Etsy Studio

Etsy has announced the launch of a new craft supplies marketplace, called Etsy Studio, that will open to buyers in April 2017.

Etsy Studio logo

Etsy Studio is being described as “a global market dedicated to craft supplies that seamlessly combines inspiration and shopping in one place.” Shoppers on the site will be able to buy DIY project tutorials and patterns alongside the supplies and tools needed to complete them. For sellers, listings for craft supplies will appear on both Etsy and Etsy Studio with the payment of a single listing fee, and sales transaction fees are the same for both sites.

At the same time as the Etsy Studio announcement, Etsy also announced the rollout of a new Shop Manager. This centralized dashboard for Etsy shop owners is intended to improve work flow for all of the important information to running an Etsy business, such as orders, buyer conversations, statistics, and other information that needs attention. The new Shop Manager will also include the ability for sellers to enter new types of information about craft supply product listings that make inventory management easier for sellers (such as SKUs) or shopping easier for buyers (such as color and dimensions).

The goal for Etsy in launching the new project is to create a one stop craft supplies marketplace, where consumers can find an entire spectrum of products from handspun artisan wool to the latest papercraft lines. With a promised 8 million products at launch, the Etsy Studio marketplace will be an immediate force in an online crafts market that has seen major retailers (such as Michaels Stores) in the industry struggle to establish any weight. Etsy Studio is also a direct counter attack on Amazon, which is a major player in the online craft supplies market. In late 2015, Amazon tried to muscle their way into the online handmade artisan market that Etsy dominates by launching their own “Handmade at Amazon” marketplace. Now Etsy Studio will be challenging Amazon on their online retailing turf.

Investors seem pleased with Etsy’s plans for Etsy Studio. The company’s stock (Nasdaq: etsy) is up over 60 cents since yesterday’s open before the announcement, pushing it to $13.33 at press time.

2