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Top Ten Product Trends at CHA Winter 2010, Part 2

It’s time to look at part two of the top ten product trends from CHA Winter 2010! (In case you missed it, here’s part one.)

Please note that these trends are intended to take a look at the types of products that are being offered, not the specific design and style trends that were being applied to those products.

6. Fabric/Canvas

Top row, left-right: Studio Calico, Prima, Prima. Middle row (l-r): Adornit, BasicGrey, BasicGrey. Bottom row (l-r): Melody Ross for GCD Studios, Claudine Hellmuth Studio, Webster’s Pages.

Maybe it is a reflection of the homemade/vintage feeling that is sweeping scrapbooking, but a lot of CHA Winter products were created from textiles. Replacing the hard metal embellishments of a few years ago, fabric is both more versatile as a material and more affordable. There’s also less government regulation to worry about for manufacturers, such as issues created recently by the CPSIA.

Some fabric items, such as Donna Downey’s products for Prima, are a blank starting point for projects. Others, such as Studio Calico’s Fabrips borders, are full-featured embellishments designed to be incorporated into other projects.

7. Embossed Cardstock

Left-right: Jenni Bowlin Core’dinations, Bazzill, Tim Holtz Alterations.

Products that were either already embossed or for creating embossing are becoming quite common in the scrapbook market. All of the manual die cutting systems seem to offer embossing accessories, and Tim Holtz caused big buzz at CHA with his new Alterations embossing designs for the Sizzix machine. Many of the cardstock companies (like Bazzill and Core’dinations) seem to be entering a gray area between cardstock and patterned paper providers by branching into embossed designs. It’s also becoming more frequent for patterned paper companies to include embossed designs in their lines (K and Company has a long history of this, for instance).

8. Spray Ink/Mist

Left-right: Smooch Spritz, Inkadinkado, Chalkboard Glimmer Mist.

Ink of all kinds is a hot product right now. But spray ink, which has only recently gotten attention as a category, is the hottest of all the inks – attracting attention even from papercrafters who don’t own a single stamp. Tattered Angels offered up a big expansion of its Glimmer line at CHA Winter 2010 and many other companies also either offered the product for the first time or expanded existing offerings.

9. Fancy Buttons

Top: American Crafts Glitter Buttons. Bottom: Bazzill Vintage Buttons.

Buttons are back as part of the vintage trend, but with a twist from their classic scrapbooking incarnation. Instead of plain buttons we now have glitter buttons, textured buttons, and bling buttons. Gone are the days of companies selling color assortments of plain buttons to coordinate with their lines – now they must have extra detail of some kind. Offerings from companies like GCD Studios and Bazzill remind me so much of my grandmother’s button jar!

10: Die Cutting

Top row, left-right: Cottage Cutz, Sizzix eClips, Tim Holtz Alterations. Bottom row (l-r): Cricut Cake, Spellbinders, Craftwell eCraft.

At CHA Winter 2010, there was plenty of proof that lots of companies see both digital and manual die cutting as a viable market. Several new exhibitors were associated with die cutting, and some of the show’s biggest buzz was centered around the Cricut Cake machine. Besides the Cricut Cake, Sizzix and Craftwell also showed new electronic cutters, greatly expanding the options in that area for consumers. On the manual side, Cottage Cutz was exhibiting as an independent producer of dies, an indicator of the perceived strength in that market. Tim Holtz’s new collection of vintage style dies for Sizzix has potential to reach a new audience for their machine, which is known for a more graphic or cute style of design.

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