Echo Park has announced today that it is launching a new sister company called Carta Bella Paper Company.
The announcement describes Carta Bella Paper Company as a premium brand that will have a sophisticated design style. Carta Bella’s paper and stickers will be produced on textured paper stock, and the lines will also have coordinating embellishments. The company will follow Echo Park’s existing business model for distribution, focusing on independently owned retail stores.
Aside from its association with Echo Park, Carta Bella Paper Company is notable for an impressive line-up of experienced industry professionals. The brand’s Creative Director will be design luminary Carina Gardner. She’s known to scrapbookers for her digital scrapbooking supplies (available through JessicaSprague.com) and her paper designs for My Minds Eye, but she’s also designed fabric for Riley Blake Designs and has her own sewing pattern line.
Carina brings with her to Carta Bella the team of designers that make up her CG Inc Design Firm: Deena Rutter, Samantha Walker and Melanie Ritchie. CG Inc will now be working exclusively for Carta Bella, according to CarinaGardner.com. [Read more...]