Tag Archives | Disney

Sandylion sold to Trends International

It was announced Monday that Markham, Ontario-based Sandylion Sticker Designs has been sold to Trends International, a Mississauga, Ontario-based firm that specializes in licensed consumer products.

Both companies have been active in the licensed products market, and some of their licenses actually overlap, such as Canadian Olympic Team and the Vancouver 2010 Olympic and Paralympic Winter Games, Spiderman, The Last Airbender (an upcoming movie), Disney, and Urban Vocab (a graffiti artist).

Sandylion Sticker Designs was founded in 1982. Their packaged stickers (marketed recently as the “Essentials” line) were an industry staple at the start of the scrapbook boom ten to twelve years ago. They later introduced full scrapbooking collections but in recent product cycles had greatly thinned their offerings to focus mostly on their licensed lines featuring characters from companies like Nickelodeon, Sesame Street, and Disney.

The company had shown signs of distress for some time. At CHA Summer 2009, Sandylion was using what it called an eco-friendly booth that seemed also a likely economizing move, given its simplicity and extremely light weight. One of its key product promotions at that show was also a 3D line of papers in conjunction with the Toy Story 3 movie – an odd choice seeing as how the movie didn’t come out until Summer 2010. The company had also switched from offering open-stock paper lines to selling paper in pads, limiting their number of SKUs.

Trends International was founded in 1987 and according to a recent press release has products in 10,000 retail locations. The company has offices in Mississauga, Ontario and Indianapolis, IN. It produces a wide variety of licensed consumer products, including posters, stickers, calendars, coloring kits and stationery. In additional to traditional printed items, Trends International also produces some licensed 3D effect printed items, such as calendars and posters. Major licenses that they hold include Disney, Marvel, Nickelodeon, MLB, NBA, NHL and NFL. Their home page currently features a banner promoting their licensed products for the upcoming Toy Story 3 movie.

In April, Trends International announced the launch of a brand called Sticker Xpress, which it described as “a brand-new comprehensive lineup of Sticker and Sticker Activity products.”

A rep for Trends International told Scrapbook Update that Trends will continue to market products under the Sandylion brand name, and that the company will “continue to develop new licensed SKU’s for the scrapbook market.”

Although both companies have exhibited at CHA in the past, neither company is listed as an exhibitor for the upcoming CHA Summer 2010 show in Chicago.

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News From CHA Winter 2010

Here’s a news round-up of stories that came to Scrapbook Update’s attention at CHA-Winter 2010 in Anaheim:

Queen & Co. Halts Shipping of Disney Print Paper

Prior to CHA, Queen & Co. showed a sneak peek of a collection called Magic Memories that was designed to be used for Disney scrapbooking. One of the prints, the white background one in the photo below, featured interlinked circles that were obviously a mouse ear pattern:

Disney is notoriously protective of its trademarks such as its Mickey ears logo. After receiving questions from multiple potential buyers about whether they were on questionable legal ground, Queen & Co. is opting not to ship that paper design to err on the side of caution. The rest of the papers in the collection will ship as scheduled.

Darice Acquires Core’dinations

Effective January 22nd, cardstock company Core’dinations has been acquired by Strongsville, Ohio-based Darice. Almost two years old, Core’dinations made a big splash at CHA Winter with its embossed cardstock collection packs that coordinate with collections by companies like Jenni Bowlin and Cosmo Cricket. The core of Core’dinations cardstock is a different color than its surface, creating interesting effects when sanding or embossing it.

Anthony Grinnell, Core’dinations director, said “Our business has seen tremendous growth since it’s inception in February of 2008. We will be able to accelerate that growth as we join with Darice and their extensive line of paper-crafting products.”

“Bringing Core’dinations product lines into the Darice family of products allows us to provide the most comprehensive and highest quality paper-crafting assortment for our retailer customers” said Mike Birkholm, Darice’s president. “Additionally, we are pleased that Anthony will continue to provide creative and strategic direction for this great line of products.”

Darice was founded in 1954, and is most widely known for its non-scrapbooking crafts products in areas such as jewelry making, kids crafts, and floral design.

EK Success Goes Peanuts

Charlie Brown and the gang are coming to EK Success. They have acquired the licensing rights to create products featuring the popular characters. A few products are coming in the CHA releases, and a few sneak peeks of Halloween products were on display in the CHA-Winter booth as well.

CHA 2011 Dates Conflict With Paperworld 2011

The schedule that has been announced by CHA for the 2011 show in Los Angeles – Jan. 29th through Feb. 1st – is exactly the same as the dates for the Paperworld 2011 show in Frankfurt, Germany. Paperworld is the world’s leading trade fair for the paper, stationery and office supplies market. Many scrapbook industry companies have ties to it.

Craft Critique Sponsoring Event for Professional Crafters

Craft Critique announced they are sponsoring an event for professional crafters in Chicago, on Oct. 21-23, 2010. Few details are currently available but you can sign up to receive future updates at the Crafty Con website.

Creativity Inc. Discontinuing Scrapbook Products

After offering only limited introductions at CHA-Summer 2009 in Orlando, Creativity Inc. is shelving its scrapbook product lines. The parent company of Westrim, Crop-in-Style, Autumn Leaves and Foof-a-La had its booth in the General Crafts section in Anaheim, and had only a small display of clearance merchandise that was scrapbook-related.

Mudd Puddles Picked Up By Creative Imaginations

Mudd Puddles, one of Scrapbook Update’s CHA-Summer 2009 Hot Picks, is no longer being produced independently by creator Dave Felber. The announcement was made at CHA-Winter in Anaheim that Mudd Puddles is now part of the Creative Imaginations line of products. The product, a great fit at Creative Imaginations due to their affinity for doing beach-themed products, is now limited to just 10 colors.

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