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Tag Archives | Direct Sales

MemoryWorks To Cease Direct Sales Operations

MemoryWorks, the direct sales company that gave birth to wholesaler Simple Stories, has announced that it will be ceasing operations effective December 31st.

The company was founded in 2002 by Kevin and Amber Crowell, and carried a range of products from My Mind’s Eye, Fancy Pants, Echo Park, BoBunny, Teresa Collins, American Crafts, Bella Blvd, and a host of other companies. The 2009 release to MemoryWorks customers of an exclusive in-house pocket scrapbooking collection, the same year that Project 365 and Project Life also grabbed the imagination of scrapbook consumers with pocket scrapbooking, catapulted the company in a whole new direction. “Life Documented by Simple Stories” was a massive success and lead the company to launch the Simple Stories wholesale line in 2010. Since then, MemoryWorks has increasingly lived in the shadow of the explosive success of Simple Stories, which quickly became one of the industry’s juggernauts, riding the wave of consumer passion for pocket scrapbooking. Continue Reading →

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Close To My Heart Announces International Expansion

Direct sales company Close To My Heart has announced that they are expanding their consultant sales network into Australia and New Zealand. Currently, the Utah-based company only operates consultant networks in the United States and Canada, although the company had been selling directly to consumers in Australia for about a year in preparation for entering the direct sales market in Australia and New Zealand.

The company is forming a subsidiary called Close to My Heart Australasia, which they expect will commence operations in Australia in July 2013, followed 30-60 days later by New Zealand. The company has purchased Creative Memories Australia’s databases of Consultant and customer names with contact information and distributor genealogy structure, after Creative Memories opted to cease operations in Australia and New Zealand as part of their current bankruptcy.

Brian O’Callaghan, former General Manager of Creative Memories Australasia, is part of the new Close To My Heart Australasia team, as are Susan Wilmot and Diane Lampert, who were both former Senior Directors of Creative Memories Australia. Continue Reading →

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