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Tag Archives | Cricut

Here is the Cricut Imagine!

Fresh from a demo by a Provo Craft engineer… here is the scoop on the Cricut Imagine!

Provo Craft is partnering with HP to create the Imagine.

  • HP makes the inkjet print element and then sends it to PC to install in the Imagine.
  • Dual ink cartridges: Black ($34.99 MSRP) and Tricolor ($39.99 MSRP).
  • Cartridges should print 150 full pages.
  • Machine ships with full-size ink cartridges.
  • Imagine uses the same blades as the current Cricuts.
  • Available 9/14 on HSN.
  • MSRP is $599
  • Weighs 28lbs
  • Gypsy update to be released on 9/13 that will let the Gypsy work with the Imagine.
  • Works with current Cricut cartridges.
  • They will be releasing cartridges if colors and textures that can be used as “fill” in existing shape cartridges.
  • Blade and print head do not ride on same carriage like patent filing detailed.


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Cricut Announces Imagine Machine at CHA Summer 2010

Well, look what Provo Craft had up it’s sleeve for CHA Summer 2010…

Note the Hewlett-Packard logo on the front of the case.

More details (and better pictures) to come soon!

Update: Here are the details on the new machine

Read our previous coverage of the Cricut Imagine:
Cricut To Introduce “Imagine” Machine That Both Cuts & Prints?
So What Is The Cricut Imagine?


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So What Is The Cricut Imagine?

As noted in our previous article, Provo Craft has filed for a trademark on the term Cricut Imagine and the filing indicates that they plan to use the trademark for a machine that both prints and cuts. The timing of the trademark filing is highly suggestive that the Imagine is the big release that Provo Craft has been hinting at for CHA Summer 2010 next week.

A recently published patent application by Provo Craft may shed even more light on the features and capability of the rumored machine. Patent application number 12/504,651 was filed on July 16th, 2009 by attorneys representing Provo Craft but not published (made public for comment and review) until May 13th of this year. The application is titled “System And Method For Printing And Cutting”.

Look familiar? This is the “perspective view of an apparatus for printing and cutting” from the application.

The drawing is probably generic and not a detailed representation of the actual machine’s body design.

For a possible hint at what the machine’s body looks like, though, check out this article in the Deseret News about the new Martha Stewart Cricut Cake machine. One of the accompanying pictures was taken in the product development department at Provo Craft and clearly shows a machine with what appears to be a Cricut logo on the end of it (where the machines usually have one located) that is much bigger and more square than the current machines are. What appears to be test print/cuts are sitting on the table behind it. In all likelihood, that is the printing/cutting machine that is referenced in the trademark and patent filings.

So what does it look like inside? The patent filing offers some intriguing clues.

Like the trademark filing, the patent filing references the use of cutting mats. There is also reference to an LCD touch screen:

[0043] An alternative to the keypad and overlay 49 may include a LCD touch screen capable of rendering the font or image set. To select a particular shape, the user may push on the shape directly as it is shown on the LCD touch screen and the system recognizes a selection from the touch screen.

There is also reference to the machine being able to weld images together. The printing system described in the patent application is a four-cartridge inkjet CYMK system, that requires Cyan, Yellow, Magenta and Black cartridges. The cutting head and inkjet ride together on the same carriage to maintain “registration” with each other.

One major departure in this patent from previous Cricut machines is that the floor of this machine (the area that the mat floats over) is described as moving up and down so that the material can maintain the correct distance from the print head no matter how thick it is.

Other mentioned capabilities of the machine include cutting three-dimensional shapes and cutting or printing borders around items. The concept of using the machine to create large images through tiling (cutting/printing on multiple sheets and then assembling them together) is also discussed. A brief reference at the end of the filing may be one of the most exciting to Cricut users – a description of a new use for a Gypsy-like device:

In another example, printer/cutter 10 may include a peripheral interface allowing for a tablet-input by the user. The user may then ‘draw’ the cutting boundary or make edits to the image or cutting path using the tablet. The tablet may also be used to generate a free-hand cutting path that is stored or cut in real-time.

To view the patent in its entirety, click here.

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[Review] Provo Craft Cricut Cake

When I first saw the Cricut Cake [Scrapbook.com|Amazon.com for $297] at CHA last January, I thought it was an extraordinary idea. Essentially, Provo Craft took their very popular Cricut paper die cutting machine, and turned it into a food-safe one that could cut out shapes from sheets of sugar gum paste. Visions of being the biggest rock star of all the moms in school, and of birthday parties with the fanciest (homemade) cupcakes, filled my head and made me smile.

This was going to be cool, and I couldn’t wait to get my hands on it and test it.

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And the Cricut Circle is…

Provo Craft has put up another splash screen promoting their new Cricut product called Cricut Circle, and it leaves little question that the Circle is not a machine…

It appears that the Circle is going to be some kind of membership club with benefits including exclusive cartridges available to members. And with “Charter member invitations coming in June,” Cricut fans won’t have to wait until CHA Summer to find out what it is all about.


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What is the Cricut Circle?

And it is time for the summer madness to begin. Specifically, the latest viral marketing campaign for a new Cricut product.

Love or hate them and their products, you have to respect Provo Craft’s ability to build viral buzz in advance of new Cricut product introductions. (Although, in some cases, as with the Gypsy last year, this can have unintended consequences when the lack of details provided about the Gypsy in its campaign lead to a lot of consumer concerns about how it handled cartridges.)

Die cutting, both manual and electronic, is going to continue to be one of the most hotly contested product categories in the industry for the foreseeable future. So what is Cricut bringing to the battle at CHA Summer? I have no idea. But this splash screen is now up on their website at a subdomain called circle:

So, let the speculation begin…


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