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It’s Show Time! CHA Creativation & Creativeworld 2017 Preview

2017 is upon us…and that means it is show season in the craft industry! The end of January will bring us both CHA’s newly-revamped winter show – now called Creativation – in the U.S., and the Creativeworld show in Frankfurt, Germany. Both shows have major changes in store for 2017, so let’s take a look at what attendees and exhibitors can expect to see!

CHA Creativation

creativation-logo

The first change for the Craft & Hobby Association’s show is immediately obvious. It has a new name, Creativation, and along with the new name the show has been redesigned from the ground up. The show is also moving to a new location for the first time in a decade, having made its home in Southern California for the past nine shows (in Anaheim except for a year in Los Angeles). Phoenix is the show’s new home – a move so far not entirely popular with attendees as travel and hotels have proven to be expensive in the winter paradise.

The new Creativation show floor will be created modeled as a city, with different “neighborhoods” including a town square for attendees to recharge in, an artisan plaza for local Phoenix artisans to demonstrate their crafts, an international pub and a bakery to experience the edible arts segment of the industry. Attendees with tired feet can hop on a guided shuttle ride of the show floor to get a tour of Creativation city! There’s also a Maker Space – a popular attraction at previous shows – to get hands on as well as learn from short presentations called iDiscover talks.

Also new at Creativation will be entire product areas. The show is debuting an annual “focus” area. The first focus area is Sewing & Fabric, an area of product that hasn’t been visible on the floor previously.

Looking for new product information for the CHA Creativation show? Our annual CHA sneak peeks page is live now and will be updated until the show starts!

Creativeworld 2017

creativeworld_rgb_400px_dpi

[Disclaimer: Creativeworld is a Scrapbook Update sponsor.]

Creativeworld, taking place at Messe Frankfurt in Frankfurt, Germany from January 28th-31st, 2017, is anticipating significant growth this year. The number of exhibitors is up over 10% from 2016, including 335 companies from 36 countries, and the footprint of the show within the Messe has been expanded greatly. Creativeworld will no longer be sharing Hall 4.2 with Paperworld’s school supplies section, which is moving to another hall to give Creativeworld all of Hall 4.2. Also moving are the sourcing halls, which were previously in Hall 10 and are moving to Hall 1 for 2017.

One interesting new event added to Creativeworld’s schedule for 2017 is the Visual Merchandising Competition, where the German Visual Merchandising Championships will be held in Stand F91 of Hall 4.2 over the show’s four days to determine who of six professionals will represent Germany in the the world championships in Abu Dhabi.

The popular hands on workshops will be returning to the Creativeworld Creative Forum in 2017, with a range of topics from paint to Zentangle to gift wrapping and featuring the talents of artists such as Beate Winkler and Ulla Büning. One of the focuses of the show will be graffiti art, and special exhibits on street art will include the appearance of German graffiti artist Akim Walta.

Perhaps the most dramatic addition to Creativeworld isn’t actually part of that show, but a new show in itself. Floradecora will showcase fresh flowers and decorative plants in Hall 11.1 of Messe Frankfurt. Running from January 27 through January 30th, the show will overlap with Creativeworld.

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Project | Travel Album: Project Life Modern Core Kit

The Frankfurt Creativeworld travel album is moving along! This final layout of the Creativeworld 2014 show is using the Project Life Modern Core Kit, a feminine kit with lots of bold colors.

The Project Life Modern Core Kit goes to Frankfurt in this installment of my Creativeworld 2014 album.

Supplies:

The Project Life Modern Core Kit is a flowery kit doesn’t exactly scream “travel”. But not everything we do when we travel is suitable for a heavy travel theme. Sometimes we need to think outside the box (or core kit?) to find something that works for a specific activity. The Modern core kit worked nicely for my photos of trends at the Creativeworld and Christmasworld shows.

Creativeworld Project Life Modern Core Kit left

The photos on the left page are very brightly colored and busy. Because of this I kept the colors and designs of the cards muted to avoid it being too busy. Shades of pale pink and peach draw from the photos without competing with them.

Project Life Modern Core Kit travel album

For my page title, I pulled out my trusty Dymo Organizer Express to create a custom piece of text to add to the card. And then I added rub-ons to the card to show the days that I was at the show.

I loved the journaling card with the black & white roses pattern but wanted to add another dimension to it. I settled on highlighting part of the design with the frame, and giving it a caption with a rub-on. This added another layer without overwhelming the softness of the card’s pattern that I loved. It also gave the eye a focal point on a very busy card.

Project Life Modern Core Kit travel album

The journaling card about Christmasworld was a relatively plain pink card with a “thoughts” caption. A gold holly rub-on added a touch of Christmas theming without seeming out of place alongside all of the pink and floral elements on the page.

Project Life Modern Core Kit travel album right

Some of my favorite elements in the Project Life Modern core kit are the bold graphic and floral elements. They need to be used sparingly however, to avoid drowning out the photos. On this layout I was able to get two of them in on the right page. Plus there was a small one of the bright flowers on the left page. It was important to spread these bright spots out to create balance in the layout.

Project Life Modern Core Kit travel album

I can’t get enough of use these small text stickers on my Project Life layouts! Several companies make them and they always seem to find their way into my layouts. They are just right for adding a little extra something to my cards, like I did here on the floral card. The white sticker really pops off of the black background!

Project Life Modern Core Kit travel album

These clear Heidi Swapp butterflies have been in my stash for several years and every so often one of them is just what I need to add a little something to a project. I like adding dimension to my Project Life, but this side of the layout was totally flat. Adding the butterfly balanced out the dimension of the frame on the left side.

Don’t forget to look beyond your “travel” supplies when creating travel projects! You may be surprised what you can create!

Check out the rest of the album so far:

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Project | Travel Album: An American in Frankfurt

While I’ve been busy sharing holiday content the last few months, I also managed to sneak in some work on some layouts for my Frankfurt travel album that I’ve been slowly working on for quite awhile from my trip to Creativeworld in 2014. Several new layouts from it will be coming to Scrapbook Update in the next week or so as a result! This first layout was my first try working with the new Project Life Modern Core Kit that I had just bought.

[Disclosure: The links in the supply list below either pay a commission to this site when a purchase is made, or are courtesy links to this site’s advertisers. Some product used below was provided to me by Ranger or Dymo, but this post was not sponsored or requested by them in any way. I just use products that I like, and then share the results with my readers.]

An American in Frankfurt by Nancy Nally - travel Project Life layout from Creativeworld 2014

Supplies:

This layout was a compilation of photos of a lot of my American friends that I saw at the show – plus Dyan, so I guess I made her an honorary American for this layout. I hope she doesn’t mind!

Because this layout was of mostly product and people in the booths, the colors were less subdued than some of the more architectural photos than I took earlier in the album. So this bright Project Life Modern Core Kit seemed a good match for the layout – especially since several of the photos had a lot of pink in them.

An American in Frankfurt by Nancy Nally - Project Life travel layout of the Creativeworld 2014 show.

Did you ever notice that those small Simple Stories alphabet stickers from the collection sticker packs fit perfectly in the journaling space on the title cards in Project Life core kits? They do! I used some pink ones here from the Sunshine & Happiness collection to highlight “Frankfurt” and then used my Dymo labeler and a pen for the rest of the title.

Project Life title card - An American in Frankfurt layout

One of the great things about industry color trends is that products from different companies will work together. These flower die cuts are from the Simple Stories “Sunshine & Happiness” die cut pack, but they look perfect matched with this Project Life core kit to create a custom 3×4 card!

For the same reason, I was also able to use my Picked Raspberry Distress Ink pad to create a special 3×4 card with a stamp from Tim Holtz. The pink ink matches the Modern core kit and the die cuts beautifully!

Project Life journal cards

On the right hand page of this layout, I did something that I don’t do very often: split an image between pockets. I had more 4×6 landscape photos than I had pockets for on the two pages, and extra 3×4 pockets. The art journal photo seemed like the logical choice to split between the 3×4 pockets, turning it into more of a decorative element than just a documenting image.

An American in Frankfurt by Nancy Nally - Project Life travel layout featuring the Creativeworld 2014 show.

It’s often unavoidable when photographing demos or booths at shows that people will get into the front of photographs and block part of the shot. In this particular case, I framed the shot this way on purpose to show how Tim Holtz was attracting a crowd at his demo. But the people in front made it hard to tell what was the focal point of the photo – Tim.

Putting the phrase stickers on top of the “black space” created by the ladies’ coats helped to block them out and point the eye toward Tim in the middle of the image. Plus I used some Tim Holtz stickers to do it with!

Word stickers on photos for a Project Life album

There’s one more of my album pages for the actual show itself to share, and then it’s on to the pictures from the Heidelberg day trip that I took!

Check out the rest of the album so far:

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Update | Bella Crafts, Michaels, Hobby Lobby, Jobs, & More

In this edition of the Update column we’ve got lots of big news from some of the industry’s biggest players: Michaels Stores, Hobby Lobby, Messe Frankfurt, Craft & Hobby Association, and more!

[Dislaimer: Messe Frankfurt is a sponsor of this website, but information included in this article was solely at my own discretion.]

Publishing. Bella Crafts has launched a second digital magazine, called Craft Techniques. The new title, which joins the company’s line-up alongside the original Bella Crafts Quarterly, will be published six times per year with a single issue price of $4.97. Annual subscriptions are currently available at an introductory rate of $17.97.

Craft Techniques coverCelebrating. Stamp manufacturer My Favorite Things is celebrating its tenth anniversary in the whole month of July with a series of special giveaways and features on its blog. Founder Kim van der Sanden wrote a special blog post detailing the history of the company’s early days.

Honoring. The Craft & Hobby Association is accepting nominations for the following awards to be presented during the CHA Conference & Trade Show in Phoenix in January 2017:

Meritorious Award of Honor – Service to CHA
The highest award of recognition bestowed upon an individual member, past or present, who has made a significant contribution to the Craft & Hobby Association.
Industry Achievement Award – Contribution to Craft and Hobby Industry
Recognizing a CHA member (individual, group and/or company) who has made a significant contribution to the growth and vitality of the craft and hobby industry as a whole.
Special Recognition Award(s) – Good Deeds
Presented to a person, group and/or company for an extraordinary contribution in an activity that showcases the craft and hobby industry in a positive way. Award recipient(s) need not be a member(s) of the Association.
Nominations are due by July 30th. Click here to fill out the nomination form.

Clearing Out. After six months of virtual silence, October Afternoon has resurfaced to hold a warehouse box sale on their blog. They’ve held several rounds of boxes already in the past couple of weeks, selling merchandise for twenty cents on the dollar retail ($100 value boxes for $20 retail). The most recent round is sold out already, but owner Jonathan Denton has replied to comments from disappointed would-be buyers, promising more boxes will be offered soon.

Selling. Speaking of boxes, Me & My Big Ideas has been testing a Happy Planner Kit in select Costco stores at a price point of $24.99. The planner alone normally retails for $29.99, so this is a heavily discounted bundle.

Happy Planner Kit

Michaels has also just put out mid-aisle displays of similar kits, in several sizes and themes. There are teacher and student kits, as well as a fitness and a seasonal (holiday) planner. They range in price from $29.99 to $39.99, depending on the size and number of months included.

MAMBI Planner Kit

Prepping. Ever wonder what goes on behind the scenes when industry professionals are getting ready for a trade show? Jen Gallacher, who is the marketing manager at Echo Park Paper, made a great video talking about what goes into the lead-up to a trade show. Watch it on YouTube.

Expanding. Messe Frankfurt has announced a new addition to the Christmasworld show that occurs in January every year simultaneously with Creativeworld and Paperworld. The “Floradecora” product area will feature live floral and plant product offerings, which are becoming increasingly popular for seasonal displays, and will be located in Hall 11.1 in the Christmasworld show area.

Damaging. The Hobby Lobby store in Muskogee, Oklahoma sustained damage in a severe storm that hit the city on Thursday, July 14th. The store was closed at the time and there were no injuries in the incident. Hobby Lobby’s communications coordinator told the Muskogee Phoenix that the damage appears to be limited to the external and the company hoped to reopen the store quickly. The Hobby Lobby store is next to a recently closed Hancock Fabrics store. Hobby Lobby will be renovating and expanding their existing location into the newly vacant space, with the makeover slated for completion in November.

Falling. Michaels Companies Inc (MIK) stock took a hit last Wednesday when the company announced two pieces of news. The first was that the company now expects 2nd quarter profits to hit the low range of their previous estimate, which was already a disappointment to analysts. The company also announced that Bain Capital and Blackstone Group, the private equity companies that were the companies previous private owners, are cashing out 11 million shares of the 80% equity they continued to hold in the company after it went public. The twin disclosures sent the company’s stock tumbling 6% by the end of trading on Wednesday, to $27.13. As of the market close today (Monday), the stock had recovered only slightly, to $27.56.

Changing. The Washington Post has a thought-provoking article up about the Millenial generation’s relationship to stuff. Their tendency to lead more simple lifestyles in smaller homes is leading them to reject memorabilia as clutter. Not only do they not want their parents’ sentimental legacies, but they aren’t creating and collecting their own. It’s food for thought for an industry that is built largely on the creation of that “clutter”.

Jobs. The following industry positions are currently listed as open and available:

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Project | Travel Album: Snapshots Creativeworld 2014

The Creativeworld 2014 travel album is back! With all the other projects that I have to do, this album keeps getting sidelined. But I am bound and determined that this travel Project Life album will get completed, so I keep plugging away at it a bit at a time in odd free moments.

Creativeworld travel Project Life layout

This layout assembles some random memories from various parts of the show: my wardrobe, a night out for a press dinner, and my appearance onstage at the Creative Talks area, among other things. Continue Reading →

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Creativeworld 2016 | Creativeworld Trends and Floor Tour

Welcome to part two of my look at Creativeworld 2016, put on by Messe Frankfurt in Frankfurt, Germany! In case you missed it, you can check out part one here.

[Disclosure: Messe Frankfurt is a sponsor of this website, and sponsored my travel to Creativeworld 2016.]

Creativeworld is based in Hall 4 of the massive Messe Frankfurt complex. Hall 4 is a three story building  with a beautiful atrium that is located directly next to the Torhaus services building where the Messe’s S-Bahn train station, press center, and many exhibitor services are located. Each of the levels of the building is designated by a decimal point – 4.0, 4.1, 4.2.

The Creativeworld show takes up all of Hall 4.1, and half of Hall 4.2 (which it shares with Paperworld), while Hall 4.0 is occupied by Paperworld.

Messe Frankfurt building 4

While technically part of Paperworld, there is also “Creative Materials” sourcing in the International Sourcing section located in Hall 10. That hall features three whole floors of international sourcing companies like this bead manufacturer, Banaras Beads Limited, who was located in Hall 10.2.

Source - Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

Source – Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

No matter what language you speak, it’s easy to find what you are looking for with Messe Frankfurt’s simple signage. The signs for the various different shows are also color coded, for easy visual reference. Christmasworld, which is also going on at the Messe during Creativeworld, is appropriately color coded red! Continue Reading →

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