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Top Ten Product Trends at CHA Winter 2010, Part 2

It’s time to look at part two of the top ten product trends from CHA Winter 2010! (In case you missed it, here’s part one.)

Please note that these trends are intended to take a look at the types of products that are being offered, not the specific design and style trends that were being applied to those products.

6. Fabric/Canvas

Top row, left-right: Studio Calico, Prima, Prima. Middle row (l-r): Adornit, BasicGrey, BasicGrey. Bottom row (l-r): Melody Ross for GCD Studios, Claudine Hellmuth Studio, Webster’s Pages.

Maybe it is a reflection of the homemade/vintage feeling that is sweeping scrapbooking, but a lot of CHA Winter products were created from textiles. Replacing the hard metal embellishments of a few years ago, fabric is both more versatile as a material and more affordable. There’s also less government regulation to worry about for manufacturers, such as issues created recently by the CPSIA.

Some fabric items, such as Donna Downey’s products for Prima, are a blank starting point for projects. Others, such as Studio Calico’s Fabrips borders, are full-featured embellishments designed to be incorporated into other projects.

7. Embossed Cardstock

Left-right: Jenni Bowlin Core’dinations, Bazzill, Tim Holtz Alterations.

Products that were either already embossed or for creating embossing are becoming quite common in the scrapbook market. All of the manual die cutting systems seem to offer embossing accessories, and Tim Holtz caused big buzz at CHA with his new Alterations embossing designs for the Sizzix machine. Many of the cardstock companies (like Bazzill and Core’dinations) seem to be entering a gray area between cardstock and patterned paper providers by branching into embossed designs. It’s also becoming more frequent for patterned paper companies to include embossed designs in their lines (K and Company has a long history of this, for instance).

8. Spray Ink/Mist

Left-right: Smooch Spritz, Inkadinkado, Chalkboard Glimmer Mist.

Ink of all kinds is a hot product right now. But spray ink, which has only recently gotten attention as a category, is the hottest of all the inks – attracting attention even from papercrafters who don’t own a single stamp. Tattered Angels offered up a big expansion of its Glimmer line at CHA Winter 2010 and many other companies also either offered the product for the first time or expanded existing offerings.

9. Fancy Buttons

Top: American Crafts Glitter Buttons. Bottom: Bazzill Vintage Buttons.

Buttons are back as part of the vintage trend, but with a twist from their classic scrapbooking incarnation. Instead of plain buttons we now have glitter buttons, textured buttons, and bling buttons. Gone are the days of companies selling color assortments of plain buttons to coordinate with their lines – now they must have extra detail of some kind. Offerings from companies like GCD Studios and Bazzill remind me so much of my grandmother’s button jar!

10: Die Cutting

Top row, left-right: Cottage Cutz, Sizzix eClips, Tim Holtz Alterations. Bottom row (l-r): Cricut Cake, Spellbinders, Craftwell eCraft.

At CHA Winter 2010, there was plenty of proof that lots of companies see both digital and manual die cutting as a viable market. Several new exhibitors were associated with die cutting, and some of the show’s biggest buzz was centered around the Cricut Cake machine. Besides the Cricut Cake, Sizzix and Craftwell also showed new electronic cutters, greatly expanding the options in that area for consumers. On the manual side, Cottage Cutz was exhibiting as an independent producer of dies, an indicator of the perceived strength in that market. Tim Holtz’s new collection of vintage style dies for Sizzix has potential to reach a new audience for their machine, which is known for a more graphic or cute style of design.

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Scrapbook Update CHA Winter 2010 Predictions

Well, the show is almost upon us…many people have already arrived in Anaheim and the rest of us are frantically preparing. Here’s a last-minute look at what I predict are some trends we’ll be seeing when the doors open on Sunday:

1. It’s all about die cutting.

Die cutting, both manual and electronic will be a hot topic at this year’s show. On the manual side, new exhibitor Dies Direct is a die maker (and involved peripherally in the Spellbinders suit versus Quickutz). New exhibitor Scrapping Cottage is also an independent die maker. Sizzix is introducing hotly-anticipated dies by designer Tim Holtz. Several other companies are coming out with embossing folders that there is much buzz about.

The electronic die side is the really hot category, though. Silhouette America, formerly a division of Quickutz, is another new exhibitor. They are there to display their electronic die cutter. Craftwell – yet another new exhibitor – will also be there to display an electronic die cutter. Sizzix isn’t a new exhibitor but they have a new machine coming called the eClips. Cricut also has been teasing a major announcement, and Making Memories has new products coming for its Slice line.

2. We’re going green.

Several companies were promoting their green certifications or initiatives at CHA-Summer and that will definitely continue at CHA-Winter 2010. Everything from eco-friendly production to eco-friendly booths like the one boasted by Sandylion at CHA-Summer 2009 will be more visible. In fact, one of the new exhibitors, Eco Green Crafts, boasts that it is devoted to supplies made from “non-toxic, recycled, and environmentally-friendly materials.”

3. We’re going patriotic.

A few companies were promoting products at the last show as being “Made in the USA.” Even more companies were selling U.S.-made products but not promoting their origin heavily. As the economy has sunk further and further, Americans have become more concerned about the purchasing of foreign products. “Buy local” is becoming a serious movement. Expect to see more companies who make their products domestically using that fact in their marketing.

4. It’s all about stamping.

Stamping is hot, hot, hot! We saw the start of this in Orlando, with stamp manufacturers doing big business, scrapbook manufacturers releasing extensive collections of stamps as part of their collections, and booths like Paper Trey Ink and Split Coast Stampers attracting huge crowds at the Supershow. At least a half-dozen new exhibitors in Anaheim are stamp companies, and many traditional scrapbooking companies will be emphasizing their stamp offerings.

5. Paper is reborn as digital.

In the past several weeks, two major manufacturers have announced initiatives to sell their older paper catalog designs in digital format: BasicGrey and Die Cuts With A View. Over a dozen other companies are involved in ScrapHD, an effort under construction to sell their designs in a digital format.

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