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Tag Archives | Craftwell

Update | 5.12.2014: Echo Park, Ranger, Craftwell, Jessica Sprague, National Stationery Show

It’s Monday already? Where did the weekend go? The week is in full swing and we’ve got news for you!

It may be snowing in Colorado, but Echo Park is all in on summer with their new May releases!

Walking on Sunshine” is a summer vacation themed line, with lots of beachy elements like fish, palm trees, sailboats and beach balls:

Echo Park Walking on Sunshine Continue Reading →

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Craftwell Appoints Familiar Name As Chairman

New York-based Craftwell has announced that they have appointed James Thornton as Chairman of the Board.

Craftwell produces electronic die cutting machines for the craft market, along with a motorized embossing and die cutting machine called the eBosser.

Thornton is familiar to many in the crafts industry from his stint at Provo Craft, where he was Chairman, President and CEO from 2005 to 2011. Provo Craft manufactures the Cricut line of electronic die cutting machines. Since leaving Provo Craft, Thornton has been serving as CEO of Digital Art Zone 3D (aka DAZ3D), a Salt Lake City-based technology company that describes itself as “the leading publisher of personalized 3D digital characters, software and accessories for creative professionals and 3D enthusiasts.” Thornton will continue his position as CEO of DAZ3D while serving as Chairman of Craftwell, and the companies say they “expect that there will be great synergies” between the two companies in the future. Continue Reading →

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Exclusive | Teresa Collins To Get Signature eBosser with Craftwell

Craftwell has announced exclusively to Scrapbook Update today that Teresa Collins is expanding her signature line with them in a big way, with a signature eBosser machine that will be launching at CHA’s Create-n-Connect show in Las Vegas next week.

TC-Machine-Final-300dpi (2)

The Teresa Collins eBosser machine will have all the same die cutting and embossing capabilities as the regular eBosser machine, and will complement the line of previously announced Teresa Collins embossing folders that will be shipping in August. Continue Reading →

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Exclusive | Teresa Collins To Partner With Craftwell

Craftwell announced today exclusive to Scrapbook Update that they are partnering with Teresa Collins Designs on an exclusive signature collection of design products for their eCraft and eBosser machines.

“We are extremely pleased to partner with Teresa Collins and offer her exclusive collections of designs to users of eBosser and eCraft machines,” said Craftwell’s CEO, David Tse. “Craftwell products have generated significant excitement in the hobby market by virtue of their ease of use and flexibility, and we believe Teresa Collins’ outstanding designs will further enhance the creative experience for our customers.”

Teresa explained why she chose to partner with Craftwell: “In order to expand our line and showcase our designs, we wanted to partner with a strong technology company that could provide a broad range of innovations. We selected Craftwell as they have demonstrated their ability to develop products that revolutionize the industry.” Continue Reading →

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Video: Ebosser by Craftwell

Traditional die cut and embossing users got a sneak peek of a new machine at the CHA Winter 2011 show in Los Angeles recently. Craftwell, the makers of the eCraft electronic die cut machine, gave retailers a preview of a prototype of their new machine called the eBosser.

This upcoming machine,  which weighs just under 15 lbs, is an electronic embossing and die cut machine that accepts most other manufacturers’ traditional/thin dies and embossing folders. Users just need to select the right “sandwich” combination for their die, similar to other systems.  The eBosser can accept embossing folders up to 8 1/2 x 11 or A 4 size, and it can cut through materials up to 3mm thick – including thin leather. The machine is expected to make a formal debut at the CHA Summer 2011 show in Chicago, and is rumored to retail for under $200.

For a better look at the ebosser check out the video below.

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Top Ten Product Trends at CHA Winter 2010, Part 2

It’s time to look at part two of the top ten product trends from CHA Winter 2010! (In case you missed it, here’s part one.)

Please note that these trends are intended to take a look at the types of products that are being offered, not the specific design and style trends that were being applied to those products.

6. Fabric/Canvas

Top row, left-right: Studio Calico, Prima, Prima. Middle row (l-r): Adornit, BasicGrey, BasicGrey. Bottom row (l-r): Melody Ross for GCD Studios, Claudine Hellmuth Studio, Webster’s Pages.

Maybe it is a reflection of the homemade/vintage feeling that is sweeping scrapbooking, but a lot of CHA Winter products were created from textiles. Replacing the hard metal embellishments of a few years ago, fabric is both more versatile as a material and more affordable. There’s also less government regulation to worry about for manufacturers, such as issues created recently by the CPSIA.

Some fabric items, such as Donna Downey’s products for Prima, are a blank starting point for projects. Others, such as Studio Calico’s Fabrips borders, are full-featured embellishments designed to be incorporated into other projects.

7. Embossed Cardstock

Left-right: Jenni Bowlin Core’dinations, Bazzill, Tim Holtz Alterations.

Products that were either already embossed or for creating embossing are becoming quite common in the scrapbook market. All of the manual die cutting systems seem to offer embossing accessories, and Tim Holtz caused big buzz at CHA with his new Alterations embossing designs for the Sizzix machine. Many of the cardstock companies (like Bazzill and Core’dinations) seem to be entering a gray area between cardstock and patterned paper providers by branching into embossed designs. It’s also becoming more frequent for patterned paper companies to include embossed designs in their lines (K and Company has a long history of this, for instance).

8. Spray Ink/Mist

Left-right: Smooch Spritz, Inkadinkado, Chalkboard Glimmer Mist.

Ink of all kinds is a hot product right now. But spray ink, which has only recently gotten attention as a category, is the hottest of all the inks – attracting attention even from papercrafters who don’t own a single stamp. Tattered Angels offered up a big expansion of its Glimmer line at CHA Winter 2010 and many other companies also either offered the product for the first time or expanded existing offerings.

9. Fancy Buttons

Top: American Crafts Glitter Buttons. Bottom: Bazzill Vintage Buttons.

Buttons are back as part of the vintage trend, but with a twist from their classic scrapbooking incarnation. Instead of plain buttons we now have glitter buttons, textured buttons, and bling buttons. Gone are the days of companies selling color assortments of plain buttons to coordinate with their lines – now they must have extra detail of some kind. Offerings from companies like GCD Studios and Bazzill remind me so much of my grandmother’s button jar!

10: Die Cutting

Top row, left-right: Cottage Cutz, Sizzix eClips, Tim Holtz Alterations. Bottom row (l-r): Cricut Cake, Spellbinders, Craftwell eCraft.

At CHA Winter 2010, there was plenty of proof that lots of companies see both digital and manual die cutting as a viable market. Several new exhibitors were associated with die cutting, and some of the show’s biggest buzz was centered around the Cricut Cake machine. Besides the Cricut Cake, Sizzix and Craftwell also showed new electronic cutters, greatly expanding the options in that area for consumers. On the manual side, Cottage Cutz was exhibiting as an independent producer of dies, an indicator of the perceived strength in that market. Tim Holtz’s new collection of vintage style dies for Sizzix has potential to reach a new audience for their machine, which is known for a more graphic or cute style of design.

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