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2017 Creativation Trends for Scrapbooking

One of the greatest thing about attending a trade show is that seeing so many product introductions all in one place at one time really brings into focus the trends that are taking place in the industry at that moment. Here’s a look at some of the top 2017 Creativation trends for scrapbooking.

[Disclaimer: Some links below are advertiser links or affiliate links that pay this site a commission at no cost to the reader when a purchase is made after a click.]

Puffy Stickers

Perhaps this is part of the growing trend of 1980’s nostalgia, but whatever the reason, puffy stickers were making their presence felt as a trend on the Creativation show floor. American Crafts used this sticker style across several of their brands, including Maggie Holmes, Crate Paper and Pink Paislee. But it was also seen in the Jillibean Soup and Echo Park booths, among others.

Below: Maggie Holmes “Chasing Dreams” Puffy Stickers

Creativation Trends - Maggie Holmes puffy stickers

Stamp Presses

Since the introduction of the MISTI created what is arguably an entirely new tool category for the industry, other companies have rushed to introduce their own versions of a stamp press. We R Memory Keepers released theirs last year, and at Creativation, Hampton Art and Tonic Studio (under its Tim Holtz signature line) added their versions to the mix. This trend is definitely being fed by the increasing interest in stamping in the papercrafts market, especially layered stamping. The growing DIY party market (with the mass production of items like invitations and table decorations) is also a factor in their popularity.

Below: Hampton Art Stamp Perfect stamp press

Creativation Trends -Hampton Art Stamp Perfect 10x10

 

Geo Shapes

These geometric shapes that appear to be faceted or geodesic started appearing a lot in stamps and dies last year, and the trend continued at the Creativation show with products like this die from Spellbinders’ collection by designer Lene Lok. This trend is one of those “universal” style trends that can be adapted for any season or theme, so its life isn’t artificially limited by changing seasons (like the flamingoes below).

Below: Spellbinders Lene Lok collection.

Creativation Trends -Spellbinders Lene Lok

Planner Madness

Trend doesn’t cover the level that planners have reached in the papercrafts industry. They are rapidly reaching full-on market domination, Creativation brought an avalanche of products for planners. Companies that had previously experimented with the market dived head long in and companies that had yet to enter the market dipped their toes in. Ranger, which markets itself mostly as a mixed media company, added a planner to its Dylusions line by Dyan Reavely. The trend’s influence is visible even in lines not being explicitly sold as “planner” products, as “planner friendly” products like small stickers and washi tape are being seen more in papercrafts lines.

Below: Dylusions by Dyan Reavely Creative Dyary.

Creativation Trends -Dylusions planner

Flocks of Flamingoes

We started to see the flamingoes pop up in last summer’s beach and tropical themed lines, but this summer scrapbooking is being invaded by entire flocks of flamingoes. There’s stamps, dies, patterned papers, stickers – almost anything you can imagine has a flamingo on it! Echo Park, Crate Paper, and Spellbinders are just a handful of the industry names that are going to the (pink) birds for 2017.

Below: Lawn Fawn “Baby Flamingo” clear stamps

Creativation Trends -Lawn Fawn Flamingo stamps

Emojis

They’re not just for for internet hipsters anymore – emojis are cool for everyone. And with emojis making their way into the home decor and fashion markets, it was only a matter of time before we started seeing them in the crafts market. They’ve popped up in a few places in the past, but at Creativation they were much more noticeable. DCWV was prominently displaying a set of icons for its new letterboard, and Simple Stories introduced an entire emoji-inspired collection called “Emoji Love”.

Below: Simple Stories “Emoji Love” clear stickers

Creativation Trends -Simple Stories Emoji Love

Americana/Farmhouse

We usually see patriotic lines released late spring for the Memorial Day and July 4th holidays. But this year they reflect a new trend showing itself in home decor and fashion: Americana/Farmhouse. While Americana is red, white and blue like its patriotic themed counterparts, there are some key differences. Patriotic themed design is centered around red and white stripes and white stars on a navy background. But in Americana theme, the designs include those elements along with things like flowers, cows (or buffalos), bandana print, and other so-called “country” graphics.

Below: Pink Paislee “Sweet Freedom”

Creativation Trends -Pink Paislee Sweet Freedom Samples

Everything Old is New Again

Trends in the crafts industry tend to be cyclical, both in the sense of what craft is popular at a given time, and also in style trends. We’re seeing a real avalanche of trends and products this year that harken back to the industry’s early days. Hand lettering, foam stamps, rub-ons, cute animal characters, and the dominance of pens were among just a few of of the things on the Creativation show floor making me wonder if I’d time traveled to the early days of the 21st century again.

Below: Tim Holtz idea-ology Tag Press

Creativation Trends -Tim Holtz tag maker

Foam Stamps

One of the “old is new” products currently growing in market presence are foam stamps. Back in the early days of the scrapbooking boom, foam stamps were one of the commonly available supplies to scrapbookers since the stamps were already on the market for use in painting and home decor. Making Memories in its hey day of being a trendsetter even made some specifically for the scrapbooking market, including popular alphabets. They were loved for their affordability, but fell in popularity when the market began to be infatuated with affordable clear stamps.

With the rise of mixed media and increasing use of paint in papercrafting, foam stamps – designed for use with paints – have been creeping back into the market again. Prima launched some a few years ago. Last year, mixed media artist Julie Fei-Fan Balzer launched a line of foam stamps with Canadian company Art Foamies, and Heidi Swapp launched foam stamps in her line as well. Creativation saw more releases, including from Tim Holtz’s idea-ology line.

Below: Tim Holtz idea-ology Cling Foam Stamps

Creativation Trends -Tim Holtz idea-ology Foam Stamps

Hand Drawn Lettering

Another blast from the past that is rapidly gaining in popularity is the art of hand drawn lettering. This look was so popular in the early days of the industry that its popularity gave us the designer who is one of the biggest names in today’s industry, Becky Higgins. Partially driven today by the popularity of Bible journaling, this resurgent trend is spawning books, pens, stencils and even stamps to fake the look of hand done art.

Below: Tammy Tutterow collection by Spellbinders

Creativation Trends -Spellbinders Tammy Tutterow booth samples

Letter Boards

Retro looks and signage have been very popular lately, so perhaps it was only a matter of time before the letter board came back. These old style boards that could have letters or words anchored in their crevices were popular before that age of computer signage. Now they are back courtesy of craft industry brands like Heidi Swapp and DCWV.

.Below: Heidi Swapp Letterboard

Creativation Trends - Heidi Swapp Letterboard

Butterflies

It’s not uncommon to see a sprinkling of butterflies this time of year, but this year we are seeing hordes of colorful ones. Butterflies are being used in overall designs on patterned paper from One Canoe Two and Maggie Holmes, along with on many embellishments. This versatile trend covers themes from spring to little girl to nature.

Below: One Canoe Two “Hazelwood – Flock” patterned paper.

Creativation Trends - One Canoe Two Hazelwood Butterfly paper

Mixed Media

The past few years have seen the scrapbooking industry dominated by a trend toward “mixed media”. In case there was any question about whether mixed media was still going strong, two of the three new signature lines introduced by American Crafts at Creativation were mixed media lines: Jane Davenport and Vicki Boutin. Other companies such as Prima and Faber-Castell continued to expand their mixed media offerings, proving that they are still all in on this craft concept that combines various areas of the industry.

Below: Jane Davenport collection by American Crafts

Creativation Trends - Jane Davenport collection

Bible Journaling

It’s hard to believe that the launch of Bella Blvd’s “Illustrated Faith” brand with Shanna Noel was barely less than two years ago. Since then, Bible journaling has become a true force in the papercrafting industry, influencing the launch of mixed media products, stencils, stamp lines, and even a trend toward hand drawn lettering.

Below: Faber-Castell Bible Journaling Kit

Creativation Trends - Faber Castell Bible Journaling

What Creativation trends are your favorites? What trends did you see at the show?

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CHA rebrands as Association for Creative Industries

The Craft & Hobby Association announced this week at the Creativation 2017 Conference & Trade Show that it is rebranding as the Association for Creative Industries, effective immediately.

Association for Creative Industries logo

The rebranding to AFCI (as the Association for Creative Industries will largely be known) was created over the past year by a task force consisting of members of the Association’s Board of Directors and the assistance of consultants from Verse Group, a strategic research and creative branding firm. In addition to the new name, the task force created a new vision and future plan for the Association that was the result of research, interviews, and membership surveys.

“Our rebranding coincides with our vision of a healthy, vibrant and innovative community that enriches people’s lives through crafting and other creative activities,” says Mark Hill, Chief Executive Officer and President, AFCI. “Our new name is the beginning of AFCI serving as the leading advocate, information resource, research partner, and friend for our thousands of global member companies. It was intentional for our new name to incorporate ‘For’ because everything we do and strive for is FOR our members.”

The first visible signs of the new AFCI branding are the Association’s logo and new website. The colorful logo is described in the announcement as “based on the role of AFCI as the heart of creativity”, and incorporates the same marbled rainbow of color as the recently unveiled Creativation logo.

The Craft & Hobby Association has increasingly struggled to find membership, along with exhibitors and attendees for its shows, since the decline of the papercrafts bubble in recent years. Removing the outdated “hobby” (which is a relic of the long ago time that model cars and other such items were seen at the show) from the Association’s name, and replacing “craft” with the broader “Creative Industries” is an attempt for AFCI to claim craft segments such as sewing and fine art under its tent. How much interest these industry segments, which already have their own dedicated associations and events, will show in the newly incarnated Association for Creative Industries is yet to be seen. Several major sewing companies, such as Coats & Clark and Prym Dritz, did exhibit at Creativation 2017.

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CHA Rebrands Winter Show as Creativation

The Craft & Hobby Association announced this week that it is rebranding its winter show, previously known as the CHA Mega Show, as Creativation.

Creativation

The name change for the CHA Mega Show to Creativation is part of a larger – long overdue – overhaul of the show.

The overhaul began to be revealed nearly a year ago, when the Craft & Hobby Association announced that the winter show was leaving its longtime home in Anaheim to move to Phoenix in 2017.

Since last winter’s show, CHA has been hinting that major changes were planned for the next show. But the scope of the announced changes still caught many in the industry off guard. There is little recognizable remaining of the old CHA Mega Show in the newly announced plans for Creativation.

Many of the plans for Creativation center around the concept of it as a “creative city” complete with neighborhoods, parks for decompressing, and a “hop on, hop off” bus route touring the show floor.

“Creativation is our bright and vibrant city, the capital of the creative products industry. Make no mistake, in January 2017, the heart of creativity is here,” says Andria LaJeunesse, Director of Expositions and Events, CHA.

One major new element of the Creativation show is that each year’s show will highlight a different segment of the crafts industry. This year, the spotlight will be on sewing and fabric, a segment of the crafts industry with little presence at CHA shows in recent years. The spotlight will highlight sewing and fabric in the exhibitor listings, the lobby, and with several special events.

In addition, the new show will feature a Bakery space showing off the skills of cookie and sugar arts creatives, a hands-on art studio, a craft beer pub in the International Pavilion, and an Artisan space where local Phoenix area artisans will be demonstrating their arts. Returning from previous shows will be the popular Maker Space.

The Creativation education program – now called CHA University – will extend for two days before the opening of the trade show floor, an increase from a single day at the previous shows.

“Creativation is the place where the global creative products community of manufacturers, retailers, designers, makers, emerging businesses, influencers, bloggers and creative professionals come together to learn, connect and discover,” notes Maureen Walsh, Vice President of Membership and Marketing, CHA. “The future of the creative arts industry is bright and Creativation leads the way in showcasing the achievements, innovations, opportunities and importance of our industry.”

Many show attendees and exhibitors had been clamouring for change. In recent years attendance at the show had become lighter and many companies had decreased square footage or dropped their booths entirely. At this year’s show in January, the show was such a ghost town on the final day (Tuesday) that by lunchtime, the hall echoed with the sound of packing tape dispensers and crashing boxes as booths were disassembled in violation of show rules. Clearly, something had to change…is this the answer? We’ll know in January.

Creativation 2017 will take place in Phoenix, Arizona from January 19th-23rd, 2017. Registration will for attendees will open on Tuesday, August 16th. For more information, visit the Creativation show website.

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Update | Bella Crafts, Michaels, Hobby Lobby, Jobs, & More

In this edition of the Update column we’ve got lots of big news from some of the industry’s biggest players: Michaels Stores, Hobby Lobby, Messe Frankfurt, Craft & Hobby Association, and more!

[Dislaimer: Messe Frankfurt is a sponsor of this website, but information included in this article was solely at my own discretion.]

Publishing. Bella Crafts has launched a second digital magazine, called Craft Techniques. The new title, which joins the company’s line-up alongside the original Bella Crafts Quarterly, will be published six times per year with a single issue price of $4.97. Annual subscriptions are currently available at an introductory rate of $17.97.

Craft Techniques coverCelebrating. Stamp manufacturer My Favorite Things is celebrating its tenth anniversary in the whole month of July with a series of special giveaways and features on its blog. Founder Kim van der Sanden wrote a special blog post detailing the history of the company’s early days.

Honoring. The Craft & Hobby Association is accepting nominations for the following awards to be presented during the CHA Conference & Trade Show in Phoenix in January 2017:

Meritorious Award of Honor – Service to CHA
The highest award of recognition bestowed upon an individual member, past or present, who has made a significant contribution to the Craft & Hobby Association.
Industry Achievement Award – Contribution to Craft and Hobby Industry
Recognizing a CHA member (individual, group and/or company) who has made a significant contribution to the growth and vitality of the craft and hobby industry as a whole.
Special Recognition Award(s) – Good Deeds
Presented to a person, group and/or company for an extraordinary contribution in an activity that showcases the craft and hobby industry in a positive way. Award recipient(s) need not be a member(s) of the Association.
Nominations are due by July 30th. Click here to fill out the nomination form.

Clearing Out. After six months of virtual silence, October Afternoon has resurfaced to hold a warehouse box sale on their blog. They’ve held several rounds of boxes already in the past couple of weeks, selling merchandise for twenty cents on the dollar retail ($100 value boxes for $20 retail). The most recent round is sold out already, but owner Jonathan Denton has replied to comments from disappointed would-be buyers, promising more boxes will be offered soon.

Selling. Speaking of boxes, Me & My Big Ideas has been testing a Happy Planner Kit in select Costco stores at a price point of $24.99. The planner alone normally retails for $29.99, so this is a heavily discounted bundle.

Happy Planner Kit

Michaels has also just put out mid-aisle displays of similar kits, in several sizes and themes. There are teacher and student kits, as well as a fitness and a seasonal (holiday) planner. They range in price from $29.99 to $39.99, depending on the size and number of months included.

MAMBI Planner Kit

Prepping. Ever wonder what goes on behind the scenes when industry professionals are getting ready for a trade show? Jen Gallacher, who is the marketing manager at Echo Park Paper, made a great video talking about what goes into the lead-up to a trade show. Watch it on YouTube.

Expanding. Messe Frankfurt has announced a new addition to the Christmasworld show that occurs in January every year simultaneously with Creativeworld and Paperworld. The “Floradecora” product area will feature live floral and plant product offerings, which are becoming increasingly popular for seasonal displays, and will be located in Hall 11.1 in the Christmasworld show area.

Damaging. The Hobby Lobby store in Muskogee, Oklahoma sustained damage in a severe storm that hit the city on Thursday, July 14th. The store was closed at the time and there were no injuries in the incident. Hobby Lobby’s communications coordinator told the Muskogee Phoenix that the damage appears to be limited to the external and the company hoped to reopen the store quickly. The Hobby Lobby store is next to a recently closed Hancock Fabrics store. Hobby Lobby will be renovating and expanding their existing location into the newly vacant space, with the makeover slated for completion in November.

Falling. Michaels Companies Inc (MIK) stock took a hit last Wednesday when the company announced two pieces of news. The first was that the company now expects 2nd quarter profits to hit the low range of their previous estimate, which was already a disappointment to analysts. The company also announced that Bain Capital and Blackstone Group, the private equity companies that were the companies previous private owners, are cashing out 11 million shares of the 80% equity they continued to hold in the company after it went public. The twin disclosures sent the company’s stock tumbling 6% by the end of trading on Wednesday, to $27.13. As of the market close today (Monday), the stock had recovered only slightly, to $27.56.

Changing. The Washington Post has a thought-provoking article up about the Millenial generation’s relationship to stuff. Their tendency to lead more simple lifestyles in smaller homes is leading them to reject memorabilia as clutter. Not only do they not want their parents’ sentimental legacies, but they aren’t creating and collecting their own. It’s food for thought for an industry that is built largely on the creation of that “clutter”.

Jobs. The following industry positions are currently listed as open and available:

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Update: Creative Scrapbooker, Hancock Fabrics, Pantone

February has kicked off with some interesting news out of some of the industry’s largest organizations…and some good news for some of its biggest names.

Canadian Scrapbooker - soon to be Creative Scrapbooker

Changes. Canadian Scrapbooker magazine, which recently celebrated its 10th anniversary of publication, has changed its name to Creative Scrapbooker magazine effective January 1st. The publication is now accepting submissions from outside of Canada. The new name will begin appearing on the magazine’s cover with the Spring 2016 issue, which will also be the first issue of the magazine to appear on Barnes & Noble newsstands.

Financial. Hancock Fabrics has filed for bankruptcy for the second time. The 250 store chain filed for Chapter 11 restructuring on February 2nd, and is reportedly considering the possibility of selling itself. Continue Reading →

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Update | Faber-Castell CEO, Design Team Call, CHA

January is just jam-packed with news as the new year gets off to a busy start with shows and companies embarking on new endeavors.

Anton-Wolfgang von Faber-Castell

Passages. Faber-Castell has announced the passing of its CEO, Count Anton-Wolfgang von Faber-Castell, who had been at the helm of the family-owned company for nearly 40 years. He leaves a wife and four adult children after his death in Houston on January 21st at age 74.

Brain Trust. The Craft & Hobby Association has announced a new membership category: CHA Emeritus. This membership, which can be purchased for $50/year, is intended for retired industry members, to allow them to keep up with the industry and participate in CHA events. Eligibility for the CHA Emeritus membership requires previous participation in the industry for a minimum of 10 years. Continue Reading →

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