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Tag Archives | Couture Cardstock

Couture Cardstock Ceases Wholesale & Distribution Operations [Updated]

Couture Cardstock announced today via its blog that it is ceasing wholesale and distribution operations after its parent company, Cardstock Warehouse, was acquired by an unnamed company. (Updated to reflect corrected information received from Cardstock Warehouse.) Although Cardstock Warehouse may continue to use the Couture Cardstock name for retail operations, the unit brand name as it had been operating has ceased to exist. This includes, unfortunately, the termination of all of the personnel, including company president CarrieAnne DeLoach:

Cardstock Warehouse Paper Company, Inc, the parent company of Couture Cardstock, has this week concluded an acquisition agreement with a distributor. The resulting sale of Cardstock Warehouse Paper Company, Inc” assets has caused a major reorganization of Cardstock Warehouse Paper Company, Inc. This reorganization has lead to the immediate end of Couture Cardstock’s existence as a wholesale or distribution entity. This unfortunately also makes the staff of Couture Cardstock, including its President, customer service agents, designers and design team coordinators no longer necessary.

Update: The personnel involved were contract personnel and not Cardstock Warehouse employees.

Couture Cardstock had informed publishers it was advertising with, including Scrapbook Update and Papercrafter’s Corner, that it was discontinuing its advertising contracts several days ago for unspecified reasons.

Cardstock Warehouse/Couture Cardstock was scheduled to be an exhibitor at CHA Summer 2010 in Rosemont, IL at the end of this month. The announcement does not indicate whether the parent company will still maintain a show presence in that booth. (Update: Cardstock Warehouse will still be maintaining their presence at CHA Summer as planned.)

Couture Cardstock entered the scrapbook industry as a new player in 2009. Several of their specialty products, such as cardstock designed for use with watercolors and Copic markers, received a lot of buzz at the CHA Winter 2010 trade show. But any new cardstock company faces an uphill battle in the current marketplace, which is dominated by Bazzill (with several other companies such as Core’dinations holding their own significant pieces of it as well).

(Update: Couture was a separate marketing brand of Cardstock Warehouse. Its products will continue to be available through Cardstock Warehouse.)

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Couture Cardstock Wins British Airways Travel Grant

Back in September, Scrapbook Update told the scrapbook community about a grant program from British Airways to help small businesses with travel expenses to aid them in expanding internationally.

Well, now we’re happy to announce that congratulations are in order for Scrapbook Update friend and advertiser Couture Cardstock! Shortly before CHA Winter took place in Anaheim, British Airways announced that Couture Cardstock was selected as one of the 100 grant winners:

For its Business Opportunity Grant program, British Airways hand selected the winning companies primarily based on how a year’s worth of business travel and face to face meetings, along with other valuable business support, would positively impact each business, its growth and ability to meet objectives for 2010. The grant includes airfare for 10 round-trip Club World business class flights, five free global shipments with British Airways World Cargo, $1,000 toward hotel accommodations at Courtyard by Marriott, five Regus Businessworld Gold Cards offering access to its business lounges worldwide, a Canon MX860 Printer, and three face-to-face business introductions through ExeConnect.

Couture Cardstock is very excited about the opportunities offered by the British Airways Business Opportunity Grant to explore doing business in the European and Australian markets, according to their President, CarrieAnne DeLoach:

Couture Cardstock is thrilled to have been awarded this opportunity to attend trade shows in Europe and Australia. We look forward to sharing Couture Cardstock products, ideas, and techniques directly with our customers in the United Kingdom, France, and Germany. We encourage those interested in learning more about the Couture Cardstock products which are available for direct purchase and via wholesale to contact cdeloach@couturecardstock.com.

Scrapbook Update, for our part, is immensely excited to have played even a small role in helping to bring such an opportunity to a member of the scrapbook community. Congratulations to CarrieAnne and the whole Couture team!

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Scrapbook Update CHA Winter 2010 Top 10 Hot Picks

Well, it’s all over. The suitcases are unpacked, the photos are loaded in Lightroom, the jet lag is easing. After taking some time to analyze what I saw, and go over my notes and photos in detail, I’ve assembled this list of Scrapbook Update’s Top 10 Hot Picks from CHA Winter 2010:

1. BasicGrey

This pick may sound a bit redundant, because BasicGrey is such a force in the industry. But their last few show introductions have been somewhat underwhelming. One of my favorite companies was frankly, starting to edge toward getting stale. But with the introduction of Kioshi, Green At Heart, Capella, and Max & Whiskers, BasicGrey is starting to look more again like the company whose papers used to make a serious dent in my budget. I wasn’t the only one excited, either – I heard the same sentiment from many others on the show floor.

Another fabulous showing from the company at CHA Winter was their Basics line. Available in 3 colors (white, cream and kraft), it is a line consisting completely of text and ledger-style paper designs that make great backgrounds for building on. Ledger paper is incredibly popular – a whole collection of it is a dream for many scrapbookers.

2. EK Success Slimline Punches

It’s no secret that I’m a fan of the EK Success slimline punches. There will be plenty for everyone to love now, because despite the trend towards smaller product line introductions, EK Success is introducing 78 new designs of slimline punch.

A large number of the new punches are border punches, including some that create paper ribbon chains. For Halloween, EK was previewing a punch collection that included a new even larger size of border punch.Consumers are all about tools right now, and punches are used by scrapbookers and cardmakers. Expect the popular slimline punches to get even more popular with this huge introduction of options.

3. Melody Ross for GCD Studios

A few months after the news broke that the Ultra-Pro owned Chatterbox was defunct, founder Melody Ross is back in style with an amazing collection for GCD Studios. She’s obviously thriving in her new professional home, as this is the best creative work that we’ve seen from Ross in quite some time. Ross, who revolutionized the industry a decade ago with her work at Chatterbox, reclaims her position as one of the leading creative minds in the industry with her CHA Winter lines for GCD Studios.

4. Staz-On Metallic

Stamping is hot. Metallic is hot. So StazOn, the ink that stamps on almost any surface, being introduced in new metallic shades seems like a made-to-order hit for manufacturer Tsukineko.

The metallic StazOn ink pads come in four metallic shades: gold, silver, copper and platinum. The pads work in a similar fashion to the Tsukineko glue pad, coming with a pad and a re-inker bottle from which the pad must be loaded and then more frequently refreshed than a regular ink pad.

5. The Girls Paperie

Margie Romney-Aslett has definitely moved on to a successful new chapter after being let go by Making Memories nearly a year ago. Her new line with Advantus, called The Girls Paperie, was all the buzz at CHA in Anaheim.

The designs are in the beautiful vintage style that Romney-Aslett is known for, and include both papers and embellishments. There are two lines. One is travel-themed, and one is a classic feminine floral grouping.

6. Tim Holtz for Sizzix

Sizzix generated a lot of excitement with the announcement that Tim Holtz would design a line of dies for them called Alterations, and the products unveiled at CHA did not disappoint Holtz’s fans. Alterations is something of a departure style-wise for Sizzix, so it may attract a whole new group of customers for the machine.

One nice feature of many of Holtz’s die designs is that they are divided into many pieces. For instance, pieces from the butterfly die can also be used to create  a dragonfly or half butterfly design. The Alterations line also includes a group of embossing folders for the Sizzix machine.

7. Cricut Cake

While technically not exactly a scrapbook product, the Cricut Cake machine from Provo Craft is designed to extend a papercrafting product line to a new audience: bakers. This new version of the Cricut Expression machine is food safe and designed to cut sheets of sugar to use in decorating cakes and cookies. It will ship in May and retail for $399. Regular Cricut cartridges do work in the machine.

The machine can cut from two different thicknesses of decorating material. From the examples on display at the Provo Craft evening event in Anaheim, the Cake is capable of cutting quite detailed images. The images on the cake below come from a Cricut cartridge called A Child’s Year. The Cricut Cake generated a lot of buzz at CHA, and is a great opportunity for Cricut to extend its market base beyond just papercrafters. According to a representative for Provo Craft who spoke to Scrapbook Update at CHA, the Cake is just the start of some major development in the Cricut line – the company has five new machines in the pipeline for the next few years.

8. Copic Markers

The rise of interest in stamping has brought along a rise in interest in mediums that are used with stamps. There’s been a lot of buzz recently about Copic alcohol-based markers for use with stamps. Copic markers were hot sellers at the CHA Supershow in Anaheim (in fact, the booth with a great deal on them was the only one I waited in line at all day). There were examples on display in many stamping booths at the show that had been made with Copics, and Couture Cardstock was advertising its new bleed-proof Pure Silk blending papers designed especially for use with Copics.

9. Lily Bee Design

Lily Bee Design, a new exhibitor, has been attracting a lot of buzz with its vintage feminine designs. They’ve achieved something that usually seems to be difficult for a new company, by creating embellishment designs that are beautiful and noteworthy. Their chipboard flowers and 12×12 rub-on sheets are worthy accompaniments to the company’s beautiful papers, giving Lily Bee’s lines a depth that many new companies can’t match. These lines’ reasonable size and their quality means that a retailer doesn’t need to cherry-pick them to carry them.

10. Eco Green Crafts

Also in the new exhibitor section, Eco Green Crafts is making a timely entrance to the market when interest is building in “green” products. Co-founder Julia Andrus is a cancer survivor, and all of the company’s products in some way are designed to be environmentally friendly – from low VOC paints and inks to unmounted rubber stamps that save wood. The company’s line of inks are vegetable-based. Eco Green Crafts offers an extensive selection of colors of inks and paints, recycled paper board books, and a catalog of unmounted rubber stamps that are “steampunk” styled, among other products.

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