Editor’s Note: The annual Stampin’ Up! convention is one of the largest events of its kind in the industry, but since it is a private event, little is usually heard about it in the mainstream scrapbook media. This year, freelance writer Connie Myers was invited to attend by Stampin’ Up!, and she offered to share her experience with Scrapbook Update’s readers. Her report below provides a fascinating window into the company culture that has created the success of Stampin’ Up! as an organization, as well as an informative look at the company’s latest new products and marketing focus. — Nancy

Thousands of women cheered as the doors opened for the first General Session of the 2012 Stampin’ Up! Convention, held July 18th-21st, 2012 in Salt Lake City, Utah.

Inside, as lights flashed and party music played, 3500 demonstrators walked, ran and danced through a gauntlet of 500 Stampin’ Up! employees offering applause, hugs, and high fives. [Read more...]