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Pantone Announces Color of the Year 2018: Ultra Violet!

Pantone announced its eagerly awaited Pantone Color of the Year 2018 today, and the winner is…Ultra Violet! Deep and vibrant, with underlying blue tones, this purple shade is certainly no shrinking violet.

Pantone Color of the Year 2018 Ultra Violet

Described by Pantone in the announcement as a “dramatically provocative and thoughtful shade of purple”, Ultra Violet is definitely a shade that makes a statement in fashion, home decor, and crafts.

“We are living in a time that requires inventiveness and imagination. It is this kind of creative inspiration that is indigenous to PANTONE 18-3838 Ultra-Violet, a blue-based purple that takes our awareness and potential to a higher level,” said Leatrice Eiseman, Executive Director of the Pantone Color Institute. “From exploring new technologies and the greater galaxy, to artistic expression and spiritual reflection, intuitive Ultra Violet lights the way to what is yet to come.”

Only four years ago in 2014 a much different purple shade, Radiant Orchid, was color of the year. Radiant Orchid was a much more pink tone of purple in comparison to the more blue tones of Ultra Violet.

To use Pantone color #18-3838 in Pantone’s Fashion & Home palette for TCX (cotton fabric), the color codes are:

  • RGB: 95 75 139
  • CMYK: 71 73 7 8
  • HTML: 5F4B8B

For use in graphic design applications like Photoshop, the closest match is Pantone 2096 C.

  • RGB: 101 78 163
  • CMYK: 76 75 0 0
  • HTML: 654EA3

Want to try out Pantone Color of the Year 2018 Ultra Violet in your scrapbooking projects? Check out the following products for shades that might be close:

[Disclosure: Some links below are advertiser links or affiliate links that pay this site a commission at no cost to the user when a purchase is made after a click.]

With references from Pantone to Ultra Violet embodying the “mysteries of the cosmos”, “the intrigue of what lies ahead”, the counterculture, the late musical artists Prince and David Bowie, and non-conformity, the choice of color of the year 2018 seems as much a cultural statement as it is trend derived. The choice may be an astute one for current events to come during 2018. In the political realm, purple is both the signature color of the women’s suffragette movement and a designation used to refer to states that are predominately neither Republican or Democrat. Purple is also the color of royalty, and 2018 will probably see a wave of royal fever with the highly-anticipated wedding of American actress Meghan Markle to Britain’s Prince Harry. (Credit to the brilliant Sarah Hodson’s Twitter feed for inspiring my thought processes on some of that.)

So what do you think of the Pantone Color of the Year 2018? Yay or Nay?

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Pantone Announces Twin Colors of the Year for 2016

In an unprecedented move, Pantone has announced two colors of the year for 2016: Rose Quartz and Serenity.

Pantone swatches

While to most of us the colors look like the nursery section of a department store, Pantone has other ideas, describing the Colors of the Year in the announcement as following:

Weightless and airy, like the expanse of the blue sky above us, Serenity comforts with a calming effect, bringing feelings of respite and relaxation even in turbulent times. Rose Quartz is a persuasive yet gentle tone that conveys compassion and a sense of composure.

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Radiant Orchid is Pantone Color of the Year for 2014

Pantone announced this morning on NBC’s Today Show that their Color of the Year for 2014 is “Radiant Orchid”.

Pantone Radiant OrchidPantone described Radiant Orchid in the announcement as “a captivating harmony of fuschia, purple, and pink undertones.”

“While the 2013 color of the year, PANTONE 17-5641 Emerald, served as a symbol of growth, renewal and prosperity, Radiant Orchid reaches across the color wheel to intrigue the eye and spark the imagination,” said Leatrice Eiseman, executive director of the Pantone Color Institute®. “An invitation to innovation, Radiant Orchid encourages expanded creativity and originality, which is increasingly valued in today’s society.” Continue Reading →

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