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Tag Archives | Close To My Heart

MemoryWorks To Cease Direct Sales Operations

MemoryWorks, the direct sales company that gave birth to wholesaler Simple Stories, has announced that it will be ceasing operations effective December 31st.

The company was founded in 2002 by Kevin and Amber Crowell, and carried a range of products from My Mind’s Eye, Fancy Pants, Echo Park, BoBunny, Teresa Collins, American Crafts, Bella Blvd, and a host of other companies. The 2009 release to MemoryWorks customers of an exclusive in-house pocket scrapbooking collection, the same year that Project 365 and Project Life also grabbed the imagination of scrapbook consumers with pocket scrapbooking, catapulted the company in a whole new direction. “Life Documented by Simple Stories” was a massive success and lead the company to launch the Simple Stories wholesale line in 2010. Since then, MemoryWorks has increasingly lived in the shadow of the explosive success of Simple Stories, which quickly became one of the industry’s juggernauts, riding the wave of consumer passion for pocket scrapbooking. Continue Reading →

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Jobs | Close To My Heart: Scrapbook Artist

For our readers’ convenience, Scrapbook Update now publishes industry job listings in our main feed, with the company name in the header!

To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Scrapbook Artist

Close To My Heart, a leader in the scrapbook and stamp industry is looking for a fulltime Scrapbook Artist to be a member of our art studio. This position will support the Creative Marketing team through the design and creation of artwork for printed and online collateral, making sure all are on time, on budget, and on strategy.  Artwork may include layouts, handmade cards, 3-D items, and home décor.

Qualifications & Responsibilities:

• Create artwork for semi-annual catalogs

• Self starter

• Deadline driven

• Problem solver Continue Reading →

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Jobs | Close To My Heart: New Product Development Specialist

For our readers’ convenience, Scrapbook Update now publishes industry job listings in our main feed, with the company name in the header!

To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

New Product Development Specialist:

Close To My Heart, a leader in the scrapbook and stamp industry is looking for a full-time person to join our team in the fun, fast-paced world of product development! The person in this position will aid in planning, testing, and approving new products. Applicants must be trend-conscious, able to discern color differences, and familiar with basic Excel and Adobe programs. Tasks include researching trends and inspiration, coordinating product testing and developing product standards, organizing samples and ideas, initiating new product packaging as well as communicating between vendors and internal departments.

Applicants should be detail-oriented and be excellent at business communication. Familiarity with the papercrafting industry is a plus.

Responsibilities:

• Initiate product packaging: determine packaging type and size, initiate with MarCom and follow through with edits, and pass final files to vendors

• Coordinate product testing: organize and participate in product testing, involve other employees/art studio, and summarize findings

• Brainstorm: conceptualize and mock up new ideas for products, create inspiration sheets, research potential products, be aware of trends Continue Reading →

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Close To My Heart Announces International Expansion

Direct sales company Close To My Heart has announced that they are expanding their consultant sales network into Australia and New Zealand. Currently, the Utah-based company only operates consultant networks in the United States and Canada, although the company had been selling directly to consumers in Australia for about a year in preparation for entering the direct sales market in Australia and New Zealand.

The company is forming a subsidiary called Close to My Heart Australasia, which they expect will commence operations in Australia in July 2013, followed 30-60 days later by New Zealand. The company has purchased Creative Memories Australia’s databases of Consultant and customer names with contact information and distributor genealogy structure, after Creative Memories opted to cease operations in Australia and New Zealand as part of their current bankruptcy.

Brian O’Callaghan, former General Manager of Creative Memories Australasia, is part of the new Close To My Heart Australasia team, as are Susan Wilmot and Diane Lampert, who were both former Senior Directors of Creative Memories Australia. Continue Reading →

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Jobs | Scrapbook Artist – Close To My Heart

Looking for a new gig? Direct sales company Close To My Heart has shared with Scrapbook Update that they have the following position available at their Pleasant Grove, Utah headquarters:

Scrapbook Artist

Close To My Heart, a leader in the scrapbook and stamp industry, is looking for a full-time Scrapbook Artist to be a member of our art studio. This position will support the Creative Marketing team through the design and creation of artwork for printed and online collateral, making sure all are on time, on budget, and on strategy. Artwork may include layouts, handmade cards, 3-D items, and home décor.

Qualifications & Responsibilities:
• Create artwork for semi-annual catalog
• Self starter
• Deadline driven
• Problem solver
• Respond well to feedback
• Remain creative under strict guidelines
• Understand and follow trends both inside/outside of the scrapbooking industry
• Interest in scrapbooking and/or crafting
• Excellent organization skills with attention to detail
• One year experience scrapbooking and stamping preferred, but not required
• Working knowledge of Photoshop is a plus
Other duties may be assigned to meet business needs. Continue Reading →

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Jobs | Close To My Heart

Close To My Heart, a direct sales company based in Pleasant Grove, Utah, has several positions currently posted for hiring:

Marketing Communication Specialist

Close To My Heart, a leader in the scrapbook and stamp industry, is looking for a Marketing Communication Specialist (MarCom) to be a part of our Marketing team. This position will support the marketing team through the project management of printed and online tasks, making sure all are on time, on budget, and on strategy, as well as help define, articulate (verbal and written), and manage the strategic messaging platforms of the company. We are located in Pleasant Grove, Utah. This is a full-time, in-house position.

Duties & Responsibilities:

  • Work with internal clients to initiate all projects. Initiations include objectives, audience, unique selling propositions, supporting points, look and feel requirements, specifications, budget, timeline, milestones, and final deliverable.
  • Write marketing and strategic copy for the web and print collateral pieces while being a project team leader in the communications area to produce all written messaging for the company and partner with management team to craft branding strategies/product naming conventions, product packaging position, etc.
  • Work closely with a cross-functional team of designers, writers, instructional technologists, purchasing, product development, in-house clients, and management.
  • Deliver web-specific products and projects to include e-commerce and promotional/campaign pieces; manage a corporate website, public and authenticated site, various HTML newsletters, online surveys, image archives, and replicated website offering for the sales field.
  • Deliver print-specific pieces including training manuals, marketing publications, brochures, postcards, catalogs, advertisements, how-to publications, product packaging, banners, event collateral, and web items.
  • This position requires independent motivation and strong creative and fact-finding abilities. The position will require personal productivity.
  • The position also requires significant team interaction and leadership abilities, include strength in tact, persuasion, problem-solving, listening, customer service, and follow-though. Continue Reading →
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