Top Scrapbook News Stories of 2009

It’s time to say goodbye to 2009…here’s a look back at the top scrapbook industry news stories of the year.

Paris Hilton Does CHA

The CHA crowd is used to having the likes of Vanna White and Martha Stewart grace the show with their presence. But the show has never quite seen a spectacle like happened at CHA-Winter 2009 in Anaheim when Paris Hilton strutted onto the show floor trailed by a posse of burly bodyguards and foreign paparazzi.

paris-arriving-webWell, now I can check “getting elbowed by German-speaking paparazzi” off my bucket list at least.

Creative Memories Files Bankruptcy

Although the bankruptcy of Creative Memories was technically filed in late 2008, the disposition of it continued into 2009. The court approved the company’s bankruptcy plan on January 9th, but former company officers still face legal action from former employee shareholders over their actions in regard to the bankruptcy plan.

CK Media’s Financial Problems

Stories stemming from the underlying thread of CK Media’s financial issues were a recurrent theme in the scrapbook news in 2009. First Digital Scrapbooking was shut down, and shortly afterward Simple Scrapbooks magazines was closed as well. Scrapbook Update broke the news in February that CK Media had called in turnaround/bankruptcy firm CRG Partners to settle its debts with its creditors under threat of a bankruptcy filing.

In early July, the sale of CK Media’s remaining publications to New Track Media became final, triggering major layoffs at the company.

CHA Craft Supershows

There was something else new at CHA-Summer 2009 besides the venue – the addition of a consumer event that operated the weekend after the trade show. Although controversial when first announced, the Craft Supershow was a massive success in Orlando, and CHA is continuing the event in conjunction with CHA-Winter 2010 in Anaheim.

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Big Names Depart from Creating Keepsakes

As the company foundered this year, a lot of big names departed Creating Keepsakes and its parent company to work on other projects. The departures went all the way to the top of the company, when Creating Keepsakes founding editor Lisa Bearnson announced she was giving up her role with the magazine. Other popular well-known names who departed the company included Becky Higgins, Ali Edwards, Cathy Zielske, and Jessica Sprague.

Stampin’ Up Angers Demonstrators With New IDA

In early fall, Stampin’ Up issued a revised IDA (independent demonstrator agreement) to all of its demonstrators that included new restrictions on their online activity. Stampin’ Up originally interpreted the new guidelines as meaning Stampin’ Up reps couldn’t link to anyone online who linked to anywhere else that sold or promoted non-Stampin’ Up products. Many reps threatened to resign rather than live with restrictions that would force them to remove themselves from a large portion of the online community, and Stampin’ Up was forced to loosen the guidelines.

Memory Makers Ceases Publication

In early May, Scrapbook Update broke the story that F+W Media was planning to shut down Memory Makers Magazine with the Sept/Oct issue. This news was confirmed by the publication the next day. The magazine’s remaining subscriptions were picked up by Northridge Media for digital fulfillment with an all-access pass to its titles.

Melody Ross Departs Chatterbox, Company Shelved by Ultra Pro

In early July, Chatterbox founder Melody Ross revealed that she had departed the company back in April. At CHA-Summer, a rep for Chatterbox parent company Ultra-Pro confirmed to Scrapbook Update that the Chatterbox brand’s product lines were being discontinued. Ten years ago, the company was revolutionary in the industry. Now, it no longer exists.

Lenders Attempt to Force Wilton Brands Bankruptcy

After holding company Wilton Holdings breached covenants of loans it owed, the parent company of EK Success and K&Co was called into bankruptcy court by lenders who filed a petition to force the company into bankruptcy. The issue was eventually settled out of court by the lenders and Wilton. Later in the year, Wilton’s CEO resigned, saying that the new ownership should have an opportunity to select their own management.

Gypsy Introduces New Era Of Scrapbook Electronics

Shortly before CHA-Summer, Provo Craft started executing a viral marketing campaign to raise buzz on its new electronic accessory for the Cricut called the Gypsy.

The campaign was successful at raising buzz on the Gypsy, which is a handheld device that lets users create designs from their cartridge library and then cut them via their Cricut machine. Probable future plans for the device include the ability to purchase individual cut designs from an iTunes-style store, instead of having to purchase entire cartridges.

The Gypsy debuted with an HSN package and a 30 day exclusive run at Michaels. Although the MSRP is $299, over the holidays the street price seems to be hovering around $250.

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Jennafer Martin named Editor-in-Chief of Creating Keepsakes

Jennafer MartinJennafer Martin, the former editor-in-chief of Digital Scrapbooking and Simple Scrapbooks magazines, has been named editor-in-chief of Creating Keepsakes magazine. Former editor Brian Tippetts was let go in the round of layoffs that occurred the day the sale of CK Media to New Track Media was finalized.

Martin has been with the company since 2001. She first was the managing editor of Crafts, and worked on its transformation into PaperCrafts magazine. Then this year, after the closure of Digital Scrapbooking and Simple Scrapbooks by the company, Martin was given charge of the company’s Special Issue and New Media divisions.

Brittany Beattie will continue as Managing Editor of Creating Keepsakes under Martin.

Martin had this to say to Scrapbook Update about the future for Creating Keepsakes under her leadership:

I’m very excited about the opportunity to take the helm of this leading scrapbook publication and to work with its passionate, talented staff, contributors and readers. I know how difficult the last couple of years have been for the economy, publishing and the scrapbook industry, but I also know that despite those difficulties, the importance of telling our stories has not diminished and interest in scrapbooking continues to be strong. I look forward to continuing the CK’s mission to help readers bring memories to life in fun, creative ways, especially under our new parent company, New Track Media whose focus on strong brands focused on the customer has already providing strong synergies and is sure to provide strong possibilities as well.

More Details on CK Media Sale Emerge

More information is being released by the companies involved about the sale of CK Media that took place earlier this month.

Technically, it seems the transaction took place through CK Media actually being sold to the holding company that owns New Track Media with the intent of combining the two companies. No purchase price or terms have been revealed. Stephen Kent serves as President and CEO of both New Track Media and the holding company, BVK Holdings. Kent had the following to say about the company’s new addition:

The brands this adds to our combined portfolio are well established in their fields and renowned for having excellent content. That wouldn’t be the case if there weren’t such a talented group of people in place at CK Media and we’re excited to be welcoming them to the team.

New Track Media indicated in a press statement that it intends to keep both of CK Media’s offices in Denver and the Salt Lake City area open. Tina Battock, a former CK Media executive who also worked with the group under Primedia, joined BVK at the time of the sale transaction and will serve as the group publisher for the Creative Crafts Group, made up of the former CK Media titles.

News Notes: CK Media, Layle Koncar, Renee Pearson, Jessica Sprague, Angie Lucas

A lot of news has crossed my desk in the past few days…here’s a round-up of the highlights:

Layle Koncar moves to Basic Grey

Well-known scrapbooking designer/instructor Layle Koncar was let go from her position at Scenic Route in January due to economic concerns at that company. She announced this week on her blog that she will be starting a full-time position with Basic Grey on April 8th.

Creating Keepsakes revamps website; Sprague to move tutorials

CK Media rolled out an unannounced revamp of their scrapbooking and papercrafts websites today. The new site has a new social media-style community on it (existing alongside the old message board at the moment, at least). The new layout is heavy on banner ad space and has a more “web 2.0″ feel than their previous design.

Unfortunately it seems some popular content was lost in the move to the redesigned site. In response to complaints about her video tutorials from past issues no longer being on the CK site, Jessica Sprague has indicated on the message board at JessicaSprague.com that she is planning to move the tutorials to her personal site. Sprague, who has been a valued talent of CK Media in the area of digital and photography, indicated she was “very tired of the unreliability of the CK web site”. It has long been a common complaint about the site that bonus content links being advertised by the company’s magazines are not correct or active.

Renee Pearson’s book “delayed” by CK Media; Pearson plans new website

CK Media was scheduled to release the latest book from fabulous digital scrapbooking instructor Renee Pearson (recently let go from Digital Scrapbooking Magazine) this month. However, she revealed on her blog in late February that Digital Designs for Scrapbooking: Getting Started with Photoshop Elements was being “pulled from the publishing schedule” due to the financial situation at CK Media and that she did not expect it to ever be published.

There is some exciting news coming for Pearson’s fans, however. She is about to launch a new website at www.reneepearson.com on April 1st where she will be able to teach all of her popular digital scrapbooking classes. Visitors to the site now can take a look at a preview video and sign up for the mailing list so that they don’t miss anything when it actually launches.

New website is online home for Angie Lucas

Former Simple Scrapbooks Managing Editor Angie Lucas has launched a new website to be her online home now that she is no longer with the defunct magazine. Yeah, write is devoted to topics of “journaling, scrapbooking, and other -ing verbs” according to Angie.

Wednesday Last Day For CK Media Settlement Acceptance

Just a reminder…Wednesday, March 11th, at 5pm is the deadline to submit signed letters to CRG Partners if you are owed money from CK Media and intend to accept the settlement they are offering their past due creditors. This deadline appears to apply to all creditors, not just those who have received letters from CRG already.

If you have an overdue payment owed to you from CK Media and have not received a letter, you need to contact CRG Partners at 801-816-8420 to get your paperwork faxed/emailed to you and return it signed before the deadline if you want to take part in a settlement.

Update: If you are having a problem getting an answer from CRG, apparently Jill Colette at CK Media has been very helpful in assisting people with getting their settlement paperwork completed. She can be reached via email at: jcollette@ckmedia.com.