Charity Wings holds Charity Event Live from CHA Show Floor

Charity Wings started the 2011 year by holding their first ever “Live at CHA” event during the CHA Winter 2011 Conference & Trade Show in Los Angeles. They invited crafters that were not able to attend the show to catch a glimpse through Ustream of the manufacturers and their new products, and let them travel the show floor a bit to see the booths and even win a prize or two. Industry personalities like Jenni Bowlin, Anna Griffin, Teresa Collins, and Melissa Forsyth & Candy Rosenberg (from the Rubber Cafe, pictured below) stopped by to take part in the live event.

For a $48 fee, Live from CHA participants received a bag filled with 5 make-n-takes and goodies from event sponsors. Charity Wings also raised money for Crops of Luv at the event through manufacturer and designer-donated items that were put up for auction on ebay during (and after ) the Live from CHA event.

Charity Wings volunteers (such as Karen Poirier-Brode, pictured below) also helped out in the Westcott booth with make-and-takes. Westcott, a Charity Wings sponsor, features the Charity Wings logo on their product packaging and helps raise money for the Charity Wings Fund to cover operating costs for the organization.

This year also marks an increased partnership between Charity Wings and Scrapbook Expo, with Charity Wings agreeing to host all of the crops for Scrapbook Expo’s 2011 season.

For Charity Wings founder Elena Lai Etcheverry, all of this started from having a willing heart to help raise money at a Susan B. Komen breast cancer crop. She had so much fun with the crop she decided that she needed to help with the next one – and even joined the committee to help run the event.

It was after this experience she realized charitable work was something she wanted to do all year long. Scrapbook Royalty was born. With a talent for motivating crafters and having a wide network of crafters, retailers,  and manufacturers to work with, Etcheverry decided she could really help organize and creatively inspire crafters that might not know where to start raise money for their favorite charity.

Scrapbook Royalty’s first event in 2006 for the American Heart Association raised $2500. Participants enjoyed the event so much they immediately started planning the next one…and then another, and another.  American Heart Association, Susan B Komen foundation, Autism awareness/research and Crops of Luv are just a few of the organizations Scrapbook Royalty has helped to raise money for.

Realizing that Scrapbook Royalty was becoming something greater than its founder had imagined, the organization applied for non-profit status in 2008. In 2009, Etcheverry was joined in her work by another charitable crafter, Sheila Goldsberry, and they changed the organization’s name to Charity Wings to encompass all types of crafters and better describe their mission.

In 2010, the 100% volunteer-run organization lent a hand with 37 events across the country that raised money for over 27 different charities. According to Charity Wings’ figures; the organization has raised over $347,000 for various charitable causes during their 5 year history. Their participation in events can range from coordinating the entire event and finding sponsors, to just helping to advertise the event. In addition, they hold online raffles, do “fairy fly-bys” (giveaways) at events, and even have a monthly “do good” challenge with their “Club Royalty”. These challenges for the most part encourage members to use their crafts in some way to help the charity’s cause of the month.

To learn more about Charity Wings and their upcoming events, visit the Charity Wings website.

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CHA Winter 2011 Keynote Speaker Replaced

The Craft & Hobby Association announced today that there has been a last-minute change in the keynote speaker that is scheduled for the CHA Winter 2011 Conference & Trade Show that opens on January 29th.

Randi Zuckerberg, sister of Facebook founder Mark Zuckerberg and Facebook’s Marketing Director, was originally scheduled to give the keynote address for the show on Saturday morning. Zuckerberg is unable to present “due to unforeseen circumstances” according to the CHA announcement.

Stepping in at the last minute to deliver the show’s keynote will be Nick Bilton, the lead technology writer for the New York Times. Bilton is the author of I Live in the Future & Here’s How It Works: Why Your World, Work, and Brain Are Being Creatively Disrupted. Bilton will speak to CHA attendees about the advantages that businesses gain by staying on the cutting edge of technology. He’ll discuss the impact of Facebook and Twitter, and how technology has altered the next generation of consumers.

Nick Bilton will speak to CHA Winter 2011 attendees on Saturday, January 29th at 8:30am in Concourse Ballroom 153 of the Los Angeles Convention Center. Tickets are available to registered attendees at www.chashow.org until pre-registration ends January 25th.

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Paperclipping Roundtable #52: Hook Drugs

Everyone has CHA on the brain right now…and the Roundtable is no exception! Stacy Julian and Ana Cabrera joined Noell, Izzy and I to talk trends and new products that we expect to see in Los Angeles!

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Pantone Announces Color of 2011

Pantone has announced its 2011 Color of the Year. The color is Pantone 18-2120, known more familiarly as “Honeysuckle”.

Described by the company as a “reddish pink” the tone definitely plays into the ongoing vintage theme in the scrapbook industry. Because it also coordinates well with the 2010 color of the year, turquoise (which was seen widely in scrapbook products the past year) we’ve actually already been seeing some of this tone in product lines that are already on store shelves.

Examples of some recent scrapbook product lines that feature a Honeysuckle pink tone include:

Those are just a few examples of where you may have seen recently a color that has definitely been a building trend in the industry.

According to Pantone, the shift from turquoise reflects a shift in peoples’ mindsets, presumably a reflection of the slowly recovering economy. It says that turquoise represented escape to many people (being the color of tropical waters). In contrast, Pantone describes 2011′s Honeysuckle pink using words like “verve” and “vigor”, and describes how the 2011 color palette helps energize people to deal with the ongoing challenges we face.

Pantone’s report from Fashion Week in the Fall of 2010 says that we should also expect to see the following colors dominate the spring of 2011:

  • Coral Rose
  • Peapod
  • Beeswax
  • Silver Peony
  • Russet
  • Regatta
  • Blue Curacao
  • Lavender
  • Silver Cloud

Lavender and gray were already very evident in some holiday scrapbook collections, most notably “Mitten Weather” from Cosmo Cricket. The two neutrals in the collection, gray and brown, have actually been rising trends for awhile in scrapbooking (reference: everything created by Tim Holtz). In fact, the few product lines recently that have used black as a neutral (Cosmo Cricket’s Circa 1934, Jenni Bowlin’s collections) have really stood out because they’ve become so unusual.

Overall it looks like the spring color palette predicted by Pantone (and played out at fall fashion week in the spring 2011 fashions) will continue the industry’s recent love affair with all things vintage.


Disclosure
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CHA Abandons Winter 2011 Supershow Plans

The Craft & Hobby Association has abandoned plans to bring a consumer show to California for a second straight winter.

Tentative plans to bring a second Craft Supershow to California alongside the CHA Winter trade show in January 2011 were described to CHA members at the CHA 2010 Summer show in Rosemont. The plans called for the Craft Supershow to be held in Anaheim from January 21st-23rd, followed by the trade show in Los Angeles from January 29th-February 1st.

The holding of the two shows on consecutive weekends instead of on consecutive days as was previously done was met by most potential participants less than enthusiastically. The planned calendar resulted in several days of downtime between the shows, requiring participants to either foot the travel bill for “vacation” days whether they wanted them or not, or to travel back and forth to California twice with about 48 hours at home in between trips. Remaining in the area for the entire time of both shows, including set-up, would require two weeks of travel time away from home – and two weeks of travel expense. The use of two different venues was also less than popular since it would have required everyone to pack up and move locations in the middle of their trips if they were doing both shows, a huge logistical challenge and flat-out hassle.

Given the logistical challenges and poor reception, CHA is apparently opting to shelve the plans to hold the Anaheim Supershow in 2011.

Supershow fans can rest easy, however: the Supershows are not dead. CHA sources tell Scrapbook Update that the Supershow concept itself is not being retired, just the January plans for California, and that plans are being examined for possible future Supershows.


Going to CHA Winter 2010 in Los Angeles? Get a copy of Frommer’s Los Angeles 2011 from Amazon.com for $12.23:

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