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Top Ten Product Trends At CHA Winter 2010: Part 1

At every trade show, trends emerge about what kinds of products manufacturers are introducing. Scrapbook Update has identified the top ten trends in new products that showed up at CHA Winter 2010 in Anaheim, and we’re going to take a closer look at them in a two-part series.

(These trends shouldn’t be confused with design trends, which will be addressed in another article. This article just deals with what types of products are being introduced, not what style they are.)

So, in no particular order…here’s the first five of the top ten product trends from CHA Winter 2010:

1. Banners

This trend is actually a product and a design trend. Banners were everywhere at CHA Winter. They were for sale as products, and handmade ones were used as booth displays to show off new products. But here, we’re only concerned about the products. There were canvas banners, banner board books, banner stickers & paper, and banner stamps:

Clockwise from top left: Canvas Home Basics, Canvas Home Basics, October Afternoon, Maya Road, Webster’s Pages, October Afternoon.

2. Decorative Tape

Tape has been around for awhile in a limited sense – I personally own a huge collection of the Heidi Swapp and Making Memories designs and love using them on pages and cards – but now tape is popping up everywhere. There was even a new exhibitor at CHA Winter called Love My Tapes that sells nothing but tape.

Tape is appealing for several reasons to both buyers and sellers. It can sell at an affordable price point for a large quantity. It also has use to a wide range of crafters, from scrapbookers, to cardmakers and beyond.

Clockwise from top left: Love My Tapes, Pink Paislee, Pink Paislee, 7 Gypsies, Tim Holtz idea-ology, Making Memories.

3. Felt

Felt has been around for awhile as well but it is becoming increasingly commonplace. The retro craze has made it especially popular. It’s being used for a wide range of sticker-type embellishments, as well as by companies like Queen & Co. for ribbon-style borders.

Clockwise from top left: Prima, Making Memories, Dear Lizzy by American Crafts, BasicGrey, Kaisercraft, Queen & Co.

4. Artist Trading Cards

ATC’s have been on the fringe of the paper crafts industry for awhile but lately they’ve been growing in importance as companies like 7 Gypsies have been releasing products aimed squarely at that activity, and stampers and scrapbookers look for more things to do with their supplies.

At the CHA Craft Supershow in Anaheim, one booth was doing brisk business in selling ATC card blanks from specialty papers by Strathmore. At the trade show, companies as diverse as Tim Holtz and Making Memories both introduced ATC supplies. Many stamp designs were being sold that were obviously influenced by the ATC aesthetic, which is infiltrating mainstream scrapbooking.

The bottom example here is of the most importance in illustrating this trend. It is of the Shabby Chic version of the new Tim Holtz idea-ology paper pads. It includes pages that are 12×12 as well as pages that are designed to be cut into smaller sizes. There’s some 6×6, some tiny squares, and then some pages that are a combination of ATC’s and borders. This is a big development in the market, selling a product that is designed assuming that most buyers are interested at least somewhat in ATC’s as well as more traditional scrapbooking and card making.

5. Unmounted Rubber Stamps

The use of acrylic stamps has been exploding in the scrapbooking industry. There are several reasons for the growth of unmounted rubber: Concern about the design limitations of clear stamps, a desire to attract hardcore rubber enthusiasts as customers, or the need to compete with the price of clear stamps.

Clockwise from top left: Eco Green Crafts, Hero Arts, Stampendous, Lizzie Anne Designs, Stamper’s Anonymous, Unity Stamps.

Stay tuned for part two, coming soon!



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11

Winners: Canvas Home Basics Giveaway

It’s time to announce the winners of the Canvas Home Basics giveaway!

Package #1 - Lori on January 14th at 2:37pm:

Wow, what awesome products! The possibilities are endless, thanks for sharing!

Package #2 – Melinda Wilson on January 15th at 10:57am:

Yes! I would love to win either of these great giveaways!

Congrats to the two winners! Keep an eye out for my email asking for your contact information!

2

Canvas Home Basics Giveaway!

Are all of the pre-CHA sneak peeks making you itch to create some new projects? I’ve got some giveaways from Canvas Corp that will get you started on some scrapbook projects for your home!

I’ve loved Canvas Home Basics’ Room Spacing kits for awhile now. In fact, I used one recently for the second time to plan the rearrangement of my office! But they also make products that are intended as the basis of creative home decor projects, and I’ve got two goodie packs of them to give away on Scrapbook Update!

Package #1:

This package would make the start of a wonderful heart wall banner for Valentine’s Day – just add your own embellishments! There are 6 canvas hearts, twine, two sizes of clothes pins, and a 2×2 stretched canvas.

Package #2:

This package will also decorate your walls:

This package features one of Canvas Corp’s framed magnetic memo boards that is sized to layer with a 12×12 sheet of paper, a 10×10 stretched canvas, and a set of decorative hanging hardware.

If you are attending CHA and want to see more of these products, Canvas Corp will be in booth #1880. They will be introducing a couple of new product lines, I’m told, and orders placed at the show over $250 get 20% off.

How do I enter to win the giveaway?

All you have to do to be one of the lucky winners is leave a comment on this entry before Midnight U.S. eastern time next Friday night, January 15th. (Note: If you are reading this post via an email or RSS subscription, click on the title of the entry and it will take you to the giveaway on the  Scrapbook Update website where you can fill out the comment form to enter.) Make sure you include your email address in the line reserved for it on the comment form (for your own protection, don’t put it in the body of the comment, where it will be visible to the public – just in the line labeled “email” in the form where only I can see it). You will need it to verify your identity if you are a winner. One entry per person, and the memo board package is restricted to winners with U.S. addresses.

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