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C-Thru Sells Non-Scrapbooking Brands, Renames Company

The C-Thru Ruler Company announced this week that it has sold it’s non-crafting assets to focus on its Little Yellow Bicycle, Deja Views, and Art-C brands.

C-Thru was founded in 1939 by the Zachs family that still runs it today. In addition to the scrapbook supplies it is known for in the crafts industry, C-Thru has long been a well-known supplier of art materials and drafting tools. C-Thru has sold all of its non crafts assets – its ruler, lettering and drafting portions of its business – to Acme United Corporation of Fairfield, Connecticut. Terms were not disclosed.

While it is notable that C-Thru is swimming against the industry trend and choosing to focus on their papercrafting industry business at a time when many companies are either exiting the industry or diversifying into other areas of crafting (such as fabrics and jewelry), there is an important factor to consider at play in this decision: technology. The drafting tools market has suffered in recent years as most drafting and engineering is now done digitally. Of the two businesses that C-Thru was engaged in, scrapbooking was the one with potential for future growth. Continue Reading →

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