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Tag Archives | Becky Higgins

Update | ICE Resin, Tammy Tutterow, SPC, more

Another wave of news has hit, and that means it is time for another Update column!

By now, most everyone in the industry has heard the sad news of the tragic death of Heidi Swapp’s 16 year old son Cory on July 10th. My family joins the entire scrapbook industry in sending its love and support to the Swapp family at this difficult time.

If you’d like to share your message of support with the Swapp family, two different options are available. Becky Higgins is coordinating a collection of 4×4 cards to be placed into albums for the family, and Persnickety Prints is accepting mail at their address for the Swapps as well. (The address is in the graphic below.)

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New Products. While Heidi is taking some time off to deal with the loss of her son, the Heidi Swapp media team has taken over running the social media promotion for Heidi’s recently announced big product launch at Target. The DIY Marquee line is debuting in Target stores. The products appear similar to the Marquee letters previously released under Heidi’s brand, but are made of plastic instead of paper. Continue Reading →

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New Product: Heidi Swapp Project Life Kits!

Heidi Swapp and Becky Higgins have announced that they are working together to produce a line of exclusive Heidi Swapp signature Project Life kits for Michaels Stores.

Heidi-Swapp-Project-LifeThe partnership between Becky and Heidi is not exactly unexpected. The pair have known each other a very long time, and Heidi has been part of the American Crafts family, which Project Life has been drawing on to create signature kits, for some time now. In addition, Heidi has a long history of creating custom exclusive lines for Michaels, so it makes sense that they would be interested in an exclusive Project Life product line with her name on it. Continue Reading →

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Breaking: American Crafts Acquires We R Memory Keepers

American Crafts announced today that it has acquired We R Memory Keepers.

Family-owned We R Memory Keepers is based in Salt Lake City, Utah and is known in the industry for its albums, tools and Albums Made Easy pocket scrapbooking collections – all of which make it an attractive acquisition target for American Crafts. It has also been getting attention for products in the home decor and organization markets at recent shows. The company has a licensing deal with designer Teresa Collins to design Albums Made Easy products.

We R Memory Keepers AlbumsWe R Memory Keepers has been having huge success with their “punch board” tools that create everything from flowers to envelopes, but they are also known for the Crop-A-Dile tools and the Sew Easy system. In September 2013, We R acquired Lifestyle Crafts, adding the QuicKutz and L Letterpress lines of tools to their line up at a time when letterpress is growing in popularity. Continue Reading →

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Update | 6.12.2014 – Google+, Megan Hoeppner, Webster’s Pages, more

Is the end near for Google+? Murmurs are getting louder in the tech community that Google+’s days are numbered after several ominous developments in the past few months.

First, in April, Google executive Vic Gundotra, the executive in charge of Google+, suddenly left the company citing family reasons. At the same time, it became apparent that many of the engineers responsible for building Google+ were being reassigned to other areas of the company. Then in late May, at a code conference in California, Google co-founder Sergey Brin told the audience that “It was probably a mistake for me to be working on anything tangentially related to social to begin with.”

Google+ has never reached the popularity of Facebook and Twitter, achieving only a fraction of the active users in a month of their two major competitors, although it has found niche popularity in certain communities (like the photography community). Google has a history of killing products with avid user bases that it doesn’t consider profitable or a success – most recently and notably Google Reader. It also has a history of letting products die a slow death by not developing or maintaining them – most notably at the moment Feedburner, which is also on a deathwatch in the community of online publishers that rely on it. Continue Reading →

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Project Life to Restrict Online Sales

Scrapbook Update has confirmed that many online retailers have begun receiving notices informing them that they will no longer be allowed to purchase Project Life products wholesale. The notice is effective immediately.

Project Life 2014According to a representative for Becky Higgins LLC, in the future only online retailers that also have a retail store presence will be allowed to purchase Project Life products for resale. In addition to those stores, Two Peas In A Bucket and Amazon will continue carrying the line along with the company’s own soon-to-launch online store. The line is also sold online via HSN’s website as part of their promotional partnership and that will not change.

Continue Reading →

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Event | Behind the Scenes at creativeLIVE with Becky Higgins

Freelance writer Connie Myers was given an amazing opportunity to be part of the select in-studio audience for Becky Higgins’ unprecedented three day live streaming class with creativeLive recently. She agreed to share her behind the scenes experience of the event with Scrapbook Update readers. — Nancy

Project Life founder Becky Higgins and online education site creativeLIVE joined forces to stream a three-day scrapbook event from November 20th-22nd, 2013.

CreativeLIVE offers online education on creative topics. Its diverse courses include photography, business, software, design, video, audio and lifestyle classes. The company’s business model is to broadcast the class for free while it is live. If audience members wish to watch the broadcast again (or new viewers find the course later), they may purchase the video file. Shows are catalogued on the creativeLIVE web site for later purchase.

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CreativeLIVE front office. Photo by Becky Higgins.

To produce their first streaming scrapbook event, the creativeLIVE team approached Becky Higgins. She was a perfect choice. Becky Higgins LLC has a huge online following, including 14,000 on Twitter, 17,000 on Instagram, and 49,000 on Facebook. Continue Reading →

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