Events | CKU, Creative Escape and Spark Updates

The new frugal consumer is, not unexpectedly, making leisure travel a harder sell in the past couple of years, and the experiences of recent industry event organizers seem to be reflecting that.

Creating Keepsakes ended their CKU (Creating Keepsakes University) events in 2009, amid declining interest. Donna Downey recently downsized Inspire from an annual large scale conference event, and moved it into her new studio as a small group event that takes place more frequently.

Now, however, CKU is back – for at least one more go-around. A CKU Reunion event to celebrate the event’s 10th anniversary is scheduled for Oct. 27th-29th, 2011 in San Diego, CA. The three day event will cost $295 in tuition. Album tracks will be taught by Teresa Collins, Darcy Debord (Technique Tuesday), Megan Hoeppner (Creating Keepsakes), Michelle Hill (Polka Dot Whimsy) and Jodi Sanford (Fancy Pants). Core classes, taken by all attendees, will be taught by Stacy Julian, Christy Tomlinson, and Jen Cushman & Kristen Robinson.

CKU Reunion will take place at the Hyatt Regency La Jolla at Aventine in San Diego. A special group rate has been set of $129/night rate for double occupancy rooms during the event. Parking is $20/night (self park) or $25/night for valet.

While one event is coming back (however temporarily), another is ending. Creative Escape, the event which bills itself as “the ultimate scrapbook indulgence,” has announced it will not be returning after its Aug. 25th-27th event in Chandler, AZ.

Registration for the three day event costs $749, and includes six meals. Creative Escape is put on by Bazzill, and 2011 featured instructors include Ali Edwards, Heidi Swapp, and Janet Hopkins. It takes place at the Sheraton Wild Horse Pass Resort and Spa. Rooms are available at a special rate of $119/night.

Creative Escape has appeared to be having trouble meeting its quota of room bookings at the host hotel for the event. As recently as August 3rd, a posting on the blog of Margie Romney-Aslett (a long-time supporter of the event due to her relationship with Bazzill) was offering half-price tuition to 15 people who agreed to book a minimum of two nights at the host hotel. This followed two other giveaway and discount offerings on Bazzill’s Facebook account and another blog that also carried conditions regarding hotel booking.

Will the new CKU event do better attracting scrapbookers than Creative Escape has apparently been able to do this year? Its price point – around half the price of Creative Escape – will likely help. But it faces stiff competition for Utah-area participants (or anyone else within driving distance of Lindon) from Spark.

Spark No. 3, which takes place in Lindon, UT a week earlier from Oct. 21st-22nd. Spark registration costs $350, and featured instructors include Amy Tan, Christy Tomlinson, Donna Downey and Emily Falconbridge. Spark was originally formed,  and the first two were run, by Margie Romney-Aslett, Liz Kartchner (Dear Lizzie), and Rhonna Farrer. This year, however, Spark No. 3, is being run by Romney-Aslett with three new partners: Christy Tomlinson, and April Meeker. (Alissa Holland was also a part of that team but was forced to bow out of the event recently by what was described as “health issues going on in her family.”  Her scheduled teaching slots are being filled by Cathe Holden.)

In a sign that Spark, like its competitors, may also be encountering difficulties with attendee budgets, the event announced on August 3rd that they are offering a payment plan (3 monthly payments of $120 each) as a way for participants to pay their registration fee.

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New iPhone Apps for Scrapbooking

A whole slate of new iPhone apps from scrapbooking manufacturers have come out recently. Here’s a look at all of them together in one place!

iTunes doesn’t seem to know what to do with scrapbooking apps – the first app below appears in the Lifestyle section, while the others are in the Photography section. And not all of the apps can be found by searching “scrapbook” either. So it seems there is no easy way to keep up-to-date on available scrapbook apps in the store.

CSS Daily by Clear & Simple Stamps ($4.99)

This app is – to me, anyway – absolutely gorgeous in its simplicity.

CSS Daily functions essentially as a “page a day” calendar, with a new project idea every day made with Clear & Simple Stamps. But you don’t have to have a huge collection (or even any) of the company’s stamps to get inspiration from these ideas.

The project screen starts by displaying the project sample at the top. However, if you scroll down there is a button that will take you to a second screen with instructions and a supply list (including direct links to items on the Clean & Simple Stamps website for purchasing them). The projects I’ve seen in the several days that I’ve had the app are beautiful examples of cards that definitely fit the “clean & simple” style, but which could also be created with supplies on hand.

Besides the project idea function, this app only has two other tabs: one that gives a brief profile of the company, and one that lists the company’s social media and web addresses.

Users will likely have two complaints about this app. First, it may be somewhat overpriced for an app of simple function that is basically a marketing tool for the company that created it. The average listed price of a paid app in the app store is $3.63, according to recent analysis. Three-quarters of the apps that are downloaded are free apps, however, and the average price has been falling in the app store.  iPhone users are very intolerant of high prices and this app may be overpriced for their taste.

The other possible complaint about the app is that there is no way built into it to store the daily ideas for later use. One idea is available each day, and then it disappears and is replaced by another. Perhaps this would be good functionality to add in an update. In the meantime, users can hack half a solution to this problem by using the screen capture feature on their iPhone to capture the image of any item they really love to save for later in their phone’s camera photo roll. This could even be done with supply lists, although of course the purchase links won’t work in the screen captures.

(To do a screen capture with your iPhone, click the home and power button at the same moment and release them quickly. You will hear a click and see a flash as the content of your screen at that moment is captured and sent to you camera roll of photos.)

All in all, it is fun to see on a daily basis what this app will have in it for inspiration. Checking it on my phone provides a stolen scrapbooking moment in the middle of other tasks or errands. With a few improvements, it could be a truly great app, and in the meantime it is still fun.

Bazzil Basics Paper by Paul Schreiber ($9.99)

Paul Schreiber, who is listed as the seller of this app, is the IT Director at Bazzill. The app is designed as a reference guide to the palette of Bazzill cardstocks, and as a tool for matching a photo to coordinating cardstock colors.

This app, with its reference libraries of all of the colors that you’d think could replace Bazzill’s hefty swatch books, almost has the potential to be incredibly useful. But it runs up against a problem: the technical limitations of the iPhone’s screen and camera. The screen isn’t capable of displaying fine color differences, especially in lighter colors. A good example of this is the Classic palette, where four colors display on the screen as visually white although on close examination of their details their RGB codes are slightly different:

The concept of the color matching to a photo was great but I was unable in working with several photos to get a palette that looked like it was anywhere near accurate to the actual photo as I saw it on the screen. In one photo, trying to match items that were pink and orange on the screen resulted in suggestions of bright red cardstocks by the app.

The most useful part of this app may be that it supplies the RGB and CMYK codes for each Bazzill color, making it easier to match a printed item like journaling to a cardstock that you may be using. This matching of course will be limited by the color accuracy of your printer in producing the code that you put into it, but having the right code to start with will at least give you a good starting point.

Another useful feature is the suggested palettes that are built into the listings for the individual colors. There are suggestions for monochromatic, complementary, triadic, analogous, and split-complementary palettes. Favorite palettes can be named and saved to a library for later reference. The individual color listings also have a link to an image that shows the texture of the paper – a good reference for use ordering online, although some of the images are better than other at conveying the actual appearance of the texture.

The Bazzill app, with its $9.99 price tag, is another one that potentially will run afoul of the price sensitivity of app store customers. Its scope is ambitious but until the display and camera technology catches up with the design, its usefulness is handicapped.

eScrap by Die Cuts With A View ($1.99)

The most reasonably priced app of the three reviewed here, this is also perhaps a case of “you get what you pay for”.

eScrap has two major functions (besides a hugely prominent button linking to the company’s 300dpi.com site). Both the functions are ways to design miniature scrapbook pages for use as iPhone wallpaper or for sharing on social sites. Pages can be created from scratch using different paper sets in the “Design A Page” section, or using pre-designed templates in the “Quick Pages” tool section.

The design tools are actually pretty user-friendly and the library to work with is quite nice – with one exception. The photo management and manipulation in this app is almost unusable. Photos are often inserted distorted in the wrong aspect ratio. In the Quick Pages, you get one attempt to insert a photo. If you change your mind or it inserts wrong, you have to start completely over. In the Design A Page section, attempts to move a photo to a new position than where it was automatically inserted often result in the photo disappearing to a position behind the background (from where I was never able to retrieve any of them).

DailyDigi by Point About, Inc (Free)

This free app is by the Daily Digi website. Like the CSS Daily app, it keeps its function simple. It basically has five different pages that offer different types of content for browsing. The Daily Digi blog and Twitter stream occupy two of the slots. Two others are filled with projects for inspiration from various sources.

A final section is filled with the excerpted feeds of a large selection of scrapbook and photography-related blogs (Scrapbook Update included) with the most current entries at the top. A click on the brief excerpt takes the reader to the full article on the actual blog if the user finds a headline they want to read the full story of.

Items in most of the sections can be emailed, tweeted or viewed in a browser instead of the app if desired.

This is an aesthetically beautiful app, and doesn’t stumble over overly-ambitious design. It just flat out works and it aggregates good content into a fun and easy way to browse through it. DailyDigi also gets the pricing right by setting it at free for an app that largely contains their own content that could also be consumed free on the web. They seem to correctly recognize that the app is a marketing expense that will pay off by keeping users more engaged with their site and their content, instead of using it as a direct profit-maker.

iPhone apps are gaining momentum in the scrapbooking market. These (and the Scrapbooks Etc app released last summer) are just the beginning.

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Top Ten Product Trends at CHA Winter 2010, Part 2

It’s time to look at part two of the top ten product trends from CHA Winter 2010! (In case you missed it, here’s part one.)

Please note that these trends are intended to take a look at the types of products that are being offered, not the specific design and style trends that were being applied to those products.

6. Fabric/Canvas

Top row, left-right: Studio Calico, Prima, Prima. Middle row (l-r): Adornit, BasicGrey, BasicGrey. Bottom row (l-r): Melody Ross for GCD Studios, Claudine Hellmuth Studio, Webster’s Pages.

Maybe it is a reflection of the homemade/vintage feeling that is sweeping scrapbooking, but a lot of CHA Winter products were created from textiles. Replacing the hard metal embellishments of a few years ago, fabric is both more versatile as a material and more affordable. There’s also less government regulation to worry about for manufacturers, such as issues created recently by the CPSIA.

Some fabric items, such as Donna Downey’s products for Prima, are a blank starting point for projects. Others, such as Studio Calico’s Fabrips borders, are full-featured embellishments designed to be incorporated into other projects.

7. Embossed Cardstock

Left-right: Jenni Bowlin Core’dinations, Bazzill, Tim Holtz Alterations.

Products that were either already embossed or for creating embossing are becoming quite common in the scrapbook market. All of the manual die cutting systems seem to offer embossing accessories, and Tim Holtz caused big buzz at CHA with his new Alterations embossing designs for the Sizzix machine. Many of the cardstock companies (like Bazzill and Core’dinations) seem to be entering a gray area between cardstock and patterned paper providers by branching into embossed designs. It’s also becoming more frequent for patterned paper companies to include embossed designs in their lines (K and Company has a long history of this, for instance).

8. Spray Ink/Mist

Left-right: Smooch Spritz, Inkadinkado, Chalkboard Glimmer Mist.

Ink of all kinds is a hot product right now. But spray ink, which has only recently gotten attention as a category, is the hottest of all the inks – attracting attention even from papercrafters who don’t own a single stamp. Tattered Angels offered up a big expansion of its Glimmer line at CHA Winter 2010 and many other companies also either offered the product for the first time or expanded existing offerings.

9. Fancy Buttons

Top: American Crafts Glitter Buttons. Bottom: Bazzill Vintage Buttons.

Buttons are back as part of the vintage trend, but with a twist from their classic scrapbooking incarnation. Instead of plain buttons we now have glitter buttons, textured buttons, and bling buttons. Gone are the days of companies selling color assortments of plain buttons to coordinate with their lines – now they must have extra detail of some kind. Offerings from companies like GCD Studios and Bazzill remind me so much of my grandmother’s button jar!

10: Die Cutting

Top row, left-right: Cottage Cutz, Sizzix eClips, Tim Holtz Alterations. Bottom row (l-r): Cricut Cake, Spellbinders, Craftwell eCraft.

At CHA Winter 2010, there was plenty of proof that lots of companies see both digital and manual die cutting as a viable market. Several new exhibitors were associated with die cutting, and some of the show’s biggest buzz was centered around the Cricut Cake machine. Besides the Cricut Cake, Sizzix and Craftwell also showed new electronic cutters, greatly expanding the options in that area for consumers. On the manual side, Cottage Cutz was exhibiting as an independent producer of dies, an indicator of the perceived strength in that market. Tim Holtz’s new collection of vintage style dies for Sizzix has potential to reach a new audience for their machine, which is known for a more graphic or cute style of design.

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Direct Sales Company “I Remember When” Stops Operations

Direct sales company I Remember When was shut down on Monday by its owners Xyron, according to an email sent to consultants by Xyron president Chris Phillips. The announcement blamed the toll of the economy on Xyron for IRW’s shutdown, saying the company “has had to take a hard look at our situation and make some difficult decisions” as a result.

I Remember When sold products by American Crafts, Bazzill, Creative Imaginations, Cosmo Cricket, Die Cuts With A View, Doodlebug Design, Dream Street, Fancy Pants Designs, Fiskars, Glue Dots, Karen Foster, My Minds Eye, Sassafrass Lass, Scenic Route, We R Memory Keepers, Xyron and Zoom Album, among others.

I Remember When was founded as an Oregon scrapbook store by owner Jennifer (Childs) Grant in 1997, and became a direct sales company in 1999. The company was bought by Xyron in July 2005. At the time of the acquisition by Xyron, I Remember When had a corps of more than 500 consultants. Founder Jennifer (Childs) Grant left the company last year to pursue new projects within the industry.