American Crafts announced today that they have purchased Bazzill Basics.
The name of Arizona-based Bazzill has been practically synonymous with cardstock in the scrapbook industry for well over a decade. The company’s canvas textured cardstock sparked a craze in the late 1990’s for textured cardstock that literally changed the face of scrapbooking. It’s only been with the rise of stamping, which isn’t compatible with textured paper, in the past few years that smooth cardstock has made a serious return. The company has met the trend for smooth cardstock with a popular line called “Smoothies“, available in a limited selection of colors. Continue Reading →