Announced today: Basic Grey closing down its scrapbook operations to focus on its fabric licensing business and its new printable design company Modify Ink.
Once one of the industry’s hottest brands, Basic Grey was launched a dozen years ago by Rachel & Greg Brenchley at the height of the scrapbook industry boom, and immediately made their presence felt. Their innovative designs became instant bestsellers. The company’s “first come, first served” policy for shipping CHA orders lead to retailer frenzies in their booth on the first day of the CHA show, as buyers clamored to get their hands on the numbered tickets that dictated their place in line to turn in their order so their store could be one of the first to have the industry’s hottest designs.
However, in recent years, the company had struggled to keep up with changing consumer tastes and changing conditions in the industry downturn. They had ceased exhibiting at CHA, last having a presence at the CHA Mega Show in 2014. The company did have a presence at last summer’s SPC Mixed Media show, which took place in Salt Lake City. An attempted overhaul of the company’s design aesthetic in 2015 produced beautiful results but apparently was too little too late. Continue Reading →