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2017 Creativation Trends for Scrapbooking

One of the greatest thing about attending a trade show is that seeing so many product introductions all in one place at one time really brings into focus the trends that are taking place in the industry at that moment. Here’s a look at some of the top 2017 Creativation trends for scrapbooking.

[Disclaimer: Some links below are advertiser links or affiliate links that pay this site a commission at no cost to the reader when a purchase is made after a click.]

Puffy Stickers

Perhaps this is part of the growing trend of 1980’s nostalgia, but whatever the reason, puffy stickers were making their presence felt as a trend on the Creativation show floor. American Crafts used this sticker style across several of their brands, including Maggie Holmes, Crate Paper and Pink Paislee. But it was also seen in the Jillibean Soup and Echo Park booths, among others.

Below: Maggie Holmes “Chasing Dreams” Puffy Stickers

Creativation Trends - Maggie Holmes puffy stickers

Stamp Presses

Since the introduction of the MISTI created what is arguably an entirely new tool category for the industry, other companies have rushed to introduce their own versions of a stamp press. We R Memory Keepers released theirs last year, and at Creativation, Hampton Art and Tonic Studio (under its Tim Holtz signature line) added their versions to the mix. This trend is definitely being fed by the increasing interest in stamping in the papercrafts market, especially layered stamping. The growing DIY party market (with the mass production of items like invitations and table decorations) is also a factor in their popularity.

Below: Hampton Art Stamp Perfect stamp press

Creativation Trends -Hampton Art Stamp Perfect 10x10

 

Geo Shapes

These geometric shapes that appear to be faceted or geodesic started appearing a lot in stamps and dies last year, and the trend continued at the Creativation show with products like this die from Spellbinders’ collection by designer Lene Lok. This trend is one of those “universal” style trends that can be adapted for any season or theme, so its life isn’t artificially limited by changing seasons (like the flamingoes below).

Below: Spellbinders Lene Lok collection.

Creativation Trends -Spellbinders Lene Lok

Planner Madness

Trend doesn’t cover the level that planners have reached in the papercrafts industry. They are rapidly reaching full-on market domination, Creativation brought an avalanche of products for planners. Companies that had previously experimented with the market dived head long in and companies that had yet to enter the market dipped their toes in. Ranger, which markets itself mostly as a mixed media company, added a planner to its Dylusions line by Dyan Reavely. The trend’s influence is visible even in lines not being explicitly sold as “planner” products, as “planner friendly” products like small stickers and washi tape are being seen more in papercrafts lines.

Below: Dylusions by Dyan Reavely Creative Dyary.

Creativation Trends -Dylusions planner

Flocks of Flamingoes

We started to see the flamingoes pop up in last summer’s beach and tropical themed lines, but this summer scrapbooking is being invaded by entire flocks of flamingoes. There’s stamps, dies, patterned papers, stickers – almost anything you can imagine has a flamingo on it! Echo Park, Crate Paper, and Spellbinders are just a handful of the industry names that are going to the (pink) birds for 2017.

Below: Lawn Fawn “Baby Flamingo” clear stamps

Creativation Trends -Lawn Fawn Flamingo stamps

Emojis

They’re not just for for internet hipsters anymore – emojis are cool for everyone. And with emojis making their way into the home decor and fashion markets, it was only a matter of time before we started seeing them in the crafts market. They’ve popped up in a few places in the past, but at Creativation they were much more noticeable. DCWV was prominently displaying a set of icons for its new letterboard, and Simple Stories introduced an entire emoji-inspired collection called “Emoji Love”.

Below: Simple Stories “Emoji Love” clear stickers

Creativation Trends -Simple Stories Emoji Love

Americana/Farmhouse

We usually see patriotic lines released late spring for the Memorial Day and July 4th holidays. But this year they reflect a new trend showing itself in home decor and fashion: Americana/Farmhouse. While Americana is red, white and blue like its patriotic themed counterparts, there are some key differences. Patriotic themed design is centered around red and white stripes and white stars on a navy background. But in Americana theme, the designs include those elements along with things like flowers, cows (or buffalos), bandana print, and other so-called “country” graphics.

Below: Pink Paislee “Sweet Freedom”

Creativation Trends -Pink Paislee Sweet Freedom Samples

Everything Old is New Again

Trends in the crafts industry tend to be cyclical, both in the sense of what craft is popular at a given time, and also in style trends. We’re seeing a real avalanche of trends and products this year that harken back to the industry’s early days. Hand lettering, foam stamps, rub-ons, cute animal characters, and the dominance of pens were among just a few of of the things on the Creativation show floor making me wonder if I’d time traveled to the early days of the 21st century again.

Below: Tim Holtz idea-ology Tag Press

Creativation Trends -Tim Holtz tag maker

Foam Stamps

One of the “old is new” products currently growing in market presence are foam stamps. Back in the early days of the scrapbooking boom, foam stamps were one of the commonly available supplies to scrapbookers since the stamps were already on the market for use in painting and home decor. Making Memories in its hey day of being a trendsetter even made some specifically for the scrapbooking market, including popular alphabets. They were loved for their affordability, but fell in popularity when the market began to be infatuated with affordable clear stamps.

With the rise of mixed media and increasing use of paint in papercrafting, foam stamps – designed for use with paints – have been creeping back into the market again. Prima launched some a few years ago. Last year, mixed media artist Julie Fei-Fan Balzer launched a line of foam stamps with Canadian company Art Foamies, and Heidi Swapp launched foam stamps in her line as well. Creativation saw more releases, including from Tim Holtz’s idea-ology line.

Below: Tim Holtz idea-ology Cling Foam Stamps

Creativation Trends -Tim Holtz idea-ology Foam Stamps

Hand Drawn Lettering

Another blast from the past that is rapidly gaining in popularity is the art of hand drawn lettering. This look was so popular in the early days of the industry that its popularity gave us the designer who is one of the biggest names in today’s industry, Becky Higgins. Partially driven today by the popularity of Bible journaling, this resurgent trend is spawning books, pens, stencils and even stamps to fake the look of hand done art.

Below: Tammy Tutterow collection by Spellbinders

Creativation Trends -Spellbinders Tammy Tutterow booth samples

Letter Boards

Retro looks and signage have been very popular lately, so perhaps it was only a matter of time before the letter board came back. These old style boards that could have letters or words anchored in their crevices were popular before that age of computer signage. Now they are back courtesy of craft industry brands like Heidi Swapp and DCWV.

.Below: Heidi Swapp Letterboard

Creativation Trends - Heidi Swapp Letterboard

Butterflies

It’s not uncommon to see a sprinkling of butterflies this time of year, but this year we are seeing hordes of colorful ones. Butterflies are being used in overall designs on patterned paper from One Canoe Two and Maggie Holmes, along with on many embellishments. This versatile trend covers themes from spring to little girl to nature.

Below: One Canoe Two “Hazelwood – Flock” patterned paper.

Creativation Trends - One Canoe Two Hazelwood Butterfly paper

Mixed Media

The past few years have seen the scrapbooking industry dominated by a trend toward “mixed media”. In case there was any question about whether mixed media was still going strong, two of the three new signature lines introduced by American Crafts at Creativation were mixed media lines: Jane Davenport and Vicki Boutin. Other companies such as Prima and Faber-Castell continued to expand their mixed media offerings, proving that they are still all in on this craft concept that combines various areas of the industry.

Below: Jane Davenport collection by American Crafts

Creativation Trends - Jane Davenport collection

Bible Journaling

It’s hard to believe that the launch of Bella Blvd’s “Illustrated Faith” brand with Shanna Noel was barely less than two years ago. Since then, Bible journaling has become a true force in the papercrafting industry, influencing the launch of mixed media products, stencils, stamp lines, and even a trend toward hand drawn lettering.

Below: Faber-Castell Bible Journaling Kit

Creativation Trends - Faber Castell Bible Journaling

What Creativation trends are your favorites? What trends did you see at the show?

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Update | Studio Calico, Paperclipping, Typecast, and more!

This week’s edition of the Update column brings news of lots of change, the Typecast…and lots of jobs!

Honors. Bowling Green, Kentucky-based INKED has been named by Inc. Magazine as the 7th fastest growing business in Kentucky. INKED is known to most in the scrapbook industry as Studio Calico. Many scrapbookers are not aware, however, that behind the scenes of their popular scrapbook kit company, INKED also offers web platforms, marketing, product design and fulfillment to internet influencers. Among the well-known names that are part of the INKED client base are Ali Edwards and A Beautiful Mess.

Crimes. According to their Facebook page, Kerri Bradford Designs’ website has been taken down due to being hacked and vandalized. Kerri and her team do not believe that any customer information was compromised. (The site did not contain any payment information since their payments are authorized via Paypal.) The site will remain down for a short period of time pending the completion of a previously planned new website that is to be rolled out shortly.

Magazines. The first issue of the new lifestyle magazine by Fixer Upper mega stars Chip & Joanna Gaines will be hitting newsstands in October. The new Meredith Corp publication, announced in July, is tentatively titled Magnolia Lifestyle. It will join premier lifestyle brands Better Homes & Gardens and Martha Stewart that are also under the Meredith umbrella. Content will include features in the areas of entertaining, food, lifestyle, family, and decorating. The quarterly magazine will carry a $7.99 cover price and the first issue will be hospitality themed (just in time for holiday entertaining).

The “farmhouse industrial” style popularized by Fixer Upper has heavily influenced the DIY and crafts industries since the show skyrocketed the Gaines’ to stardom a few years ago. With 400,000 copies of the new magazine about to hit newsstands, it appears that the Gaines’ – and their signature style – won’t be going anywhere anytime soon.

Endings. Noell & Izzy Hyman of Paperclipping have announced that they are ending their Paperclipping video membership service after August 2017. Because of this, one year renewal memberships are no longer available. They have also stopped recording the Paperclipping Roundtable podcast, with the final episode being #277 which was released in early August.

Most of my readers know that I was the founding co-host on the first 121 episodes of the Paperclipping Roundtable, appearing on it from January 2010 until July 2012. I’m sorry to see the show go, and wish Noell all the best in her new endeavor.

Endings? Another one of the country’s premier scrapbook stores has announced that it is (probably) closing its doors. Scrappy Chic in Livonia, Michigan announced on September 14th that if they do not find a buyer immediately, they will be closing at the end of October. According to the store’s owner, “important family matters that need my attention” are the reason for the decision to close the 10,000 square foot store.

Changes. Laura Vegas, who has been the Creative Team Coordinator for Bella Blvd for 5 years, announced this past week that she is departing the company.

Changes, part two. In late August, Denver-based Craftsy laid off 24 employees from the department that produces their online video tutorials. The company says it is slowing down the number of new videos that it is producing to focus on a major expansion of its ecommerce business, including producing its own branded product lines.

mint-typecast-typewriter

New Products. We R Memory Keepers has announced that the immensely popular Typecast typewriter will soon be released to all retailers, and with that release will come two new colors of the machine! The Typecast machine, which was previously only available in pink and black at Michaels Stores, will also be available in mint and white as part of the wider release. (Must have now? Our advertising partner A Cherry On Top has the two new Typecast colors available for pre-order.)

New Products, part 2. Fuji announced at the Fotokina show in Cologne, Germany on September 19th that it is developing a version of its popular Instax film that will have a square photo format, along with a camera for the format. The Instax SQUARE film will have an image size of 62mm x 62mm, and the finished photo (with border) will have a size of 85.6mm x 72mm. The new Instax SQUARE product is scheduled for a Spring 2017 release.

Links. Blogger and scrapbook instructor rukristin has written an exhaustive overview of the state of scrapbooking at the moment – defining the different types and genres that are being created and their uses and meaning. It’s an excellent “state of the union” on the market at the moment.

Jobs: The following scrapbook and craft industry jobs are currently posted as available:

To get your company’s open position listed in our job listings, please email a link to the posting to nancy@nallystudios.com.

Design Teams:

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Update | Warehouse Sales, Moves, Jobs, Trends, and more!

Today, in this Friday edition of the Update column, we’ve got news, jobs, food for thought, and some great sales. (Disclaimer: Author not responsible for damage to your wallet!)

Sales. It’s warehouse sale time! Bella Blvd is selling warehouse sale grab boxes for $25 plus $10/box domestic shipping through their online store while they last. Boxes are described in the FAQ as approximately 70% paper and 30% embellishments, with only 2-3% variation in contents between boxes. [Sold out]

Simple Stories is also running their own warehouse sale, with $200 value boxes selling for $49.99 (plus $10 shipping). Boxes contain mostly the same contents but may vary by 2-3%.

Moves. Up-and-coming stamp company Reverse Confetti has announced that they have signed a lease to move operations into a combined classroom/warehouse space in August when construction on the new building is complete.

EtsyGreenLibrary

The “Green Library” at Etsy. Credit: Emily Andrews

Also moving up – in am much less modest way – is Etsy. The company recently moved into a new headquarters that is a few blocks from their previous Brooklyn building, but twice the size of the old space. More than 850 people work in the new space, which was designed and built following the sustainability standards of the Living Building Challenge from the International Living Future Institute. And of course, a large portion of the decor and furnishings in Etsy’s new headquarters are items that come from Etsy’s own artisans and sellers.

Honors. Sara Davies, founder of British manufacturer Crafter’s Companion, was created a Member of the Order of the British Empire (MBE) in the Queen’s Birthday Honors List this month. According the government website describing the various royal honors, the MBA is “awarded for a significant achievement or outstanding service to the community.” The honors are considered by a committee, but are ultimately approved by the Queen herself. Awards are formally awarded to honorees by the Queen in ceremonies at Buckingham Palace.

Sara Davies

Sara Davies

Davies said of the honor: “I am thrilled, honoured and so genuinely humbled by this recognition. I was surprised to hear that I would receive an MBE and have no idea where the nomination originated but I’m incredibly grateful. By becoming an MBE, I hope it helps raise the profile of our sector and what a thriving industry it is. I also hope it inspires others entrepreneurs in craft to believe, innovate and put our industry firmly on the map.”

The 32-year-old entrepreneur is being recognized for her work growing Crafter’s Companion from its founding in her college dorm room barely over 10 years ago into an operation that employs nearly 100 people on two continents. Davies is also a past board member of the Craft & Hobby Association, and the founding board chair of CHA-UK.

Jobs. The following industry positions are currently listed as open and available:

Jo-Ann Crafts has posted full-time positions for Inventory Management Planner, Copy Writer, Associate Seasonal Buyer, Sourcing Assistant, and a Store Planning Coordinator (Interior Designer or Architect) in their Hudson, OH headquarters within the past week. These positions are accessible in the Joann.com online job portal.

History. The crafts industry sometimes likes to think that we invented scrapbooking, but of course it has been around for centuries. The Messy Nessy Chic blog has a look at a fascinating scrapbook compiled in the late 1930’s documenting the life of a young woman named Lotta June Miller, who traveled cross country from Spokane to Pennsylvania to take up a position as theatre director at a teacher’s college. It’s a fascinating read, and a great look at the roots of scrapbooking.

Trends. Fredericksburg.com has an interesting profile up showing how a group of women is getting together regularly to color, following the growth of the adult coloring trend in the last year. This is an especially interesting look at the current coloring trend when viewed from the perspective of the rise – and then fall – in popularity of the group “crop” in the scrapbooking industry.

Retailers. The oft-controversial Hobby Lobby was the target of anti-gay bigotry at their store in the Mandarin area of Jacksonville, Florida yesterday. An unknown person rearranged letters on the store’s shelves (an increasingly common internet meme) to display an anti-gay message, which was removed immediately upon discovery by store staff. Hobby Lobby communications coordinator Bob Miller told local station News4Jax in a statement that “It is beyond unfortunate that some individuals would use items intended to bring beauty and joy through creativity to instead propagate hate, especially at a time when love is so critically needed right now.”

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American Crafts, Studio Calico End Licensing Agreement

American Crafts has issued a statement announcing the end of its licensing and distribution agreement with Studio Calico.

According to the announcement, the agreement will terminate on December 31st. This means that Studio Calico will once again be an independent entity when exhibiting at the CHA Mega Show in Anaheim, although its booth is currently shown on the show exhibitor map as situated adjacent to the usual American Crafts block of booths for the show.

“The team at Studio Calico has done an outstanding job developing fashionable, fun products,” said Sarah DeVoll, CEO of American Crafts. “We’re grateful to have partnered with them.”

April Foster, CEO of Studio Calico, said, “American Crafts has been an excellent partner in helping us grow and establish Studio Calico as a brand. We are thankful for their partnership over the past four years.”

The end of the partnership, which was originally announced in October 2011, comes as no surprise to many in the industry. At the 2015 CHA Mega Show, American Crafts rolled out a new brand name “Seven Paper” with a new style in place of the usual Studio Calico releases. The line floundered, with the line’s booth garnering virtually no attention from show attendees in Anaheim.

Seven Paper booth Continue Reading →

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Update | Chameleon Pens, Handmade at Amazon, New Books, much more!

There’s tons of great  – and even industry changing – news this week! Let’s dive in!

Chameleon pens logo

Kickstarter. Chameleon Art Products, which has been getting notice for its self-blending pen products, has launched a hugely successful Kickstarter campaign aimed at funding an expansion of its color palette. Chameleon’s current palette is 20 colors. With Kickstarter support, Chameleon is planning to add 20 more colors plus 5 skin tones and 5 gray tones to the palette, more than doubling the company’s offerings. The campaign has raised raised over $73,000 from 669  donors, far exceeding its posted target of $25,000. Supporters can still get in on the offering until October 30th.

For those unfamiliar with Kickstarter, it is an online crowdfunding app for creative businesses. Companies or individuals can make an offering where users get certain benefits for pledging certain amounts of money if the Kickstarter meets its funding goal and goes live. In Chameleon’s case, Kickstarter contributors will receive various products for various contribution levels, beginning at a single pen for a $5 contribution, and going all the way up to a contribution of $499, which will get you the complete line of Chameleon products. Continue Reading →

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Highlights from SPC Mixed Media Show 2015

This year, instead of my usual trip to the Craft & Hobby Association’s summer show (called the CHA PaperArts show in recent years), I decided to try something new for a summer trade show experience by traveling to Salt Lake City for the SPC Mixed Media Show in late July.

The SPC Mixed Media Show is put on by the Sierra Pacific Crafts buying group of stores, and until last year was not open to non-members. With the demise of the traditional CHA Summer show after the 2013 show in Las Vegas, SPC made the decision to open the show for part of its time to non-member buyers, and to host the show to Salt Lake City. The result has been a rapid growth in popularity of what was until recently a relatively unknown event.

There is one catch for those willing to take part, however. While the doors have been opened to make non-member buyers welcome, manufacturers can still only exhibit by invitation. That hasn’t stopped the show from being popular with both buyers and manufacturers, however (especially since so many manufacturers are based in the Salt Lake City area).

I spent two days at the show this year….here’s some highlights of products and trends that I saw during my visit!

Ken Oliver

Just like at the CHA Mega Show 2015 in January, one of the undisputed stars of the SPC Mixed Media show was Ken Oliver. Ken was debuting a new line of papers as well as promoting and demonstrating his incredibly popular Colorburst pigment powders. Continue Reading →

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