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Tag Archives | American Crafts

Jobs | American Crafts: Marketing Specialist (Orem, UT)

For our readers’ convenience, Scrapbook Update now publishes industry job listings in our main feed, with the company name in the header!To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Company Description

American Crafts is a fun, fast-paced (and growing) company focused on designing products for the crafting and scrapbooking industry. We manage multiple brands with products that are are sold in Target, Michaels, Hobby Lobby, Jo-Ann Stores, and independent stores across the globe.

When some people hear crafts they may think kitsch, but that is definitely not the case at American Crafts. Our design team incorporates the latest in design, fashion and home decor into its work. We illustrate, design patterns, invent, and do a ton of creative problem solving.

Our products make the world a happier place — our customers love and are passionate about them. We foster an energetic environment where you can build a career and get to work with other creative and talented people.

Job Description

The Marketing Specialist will work closely with the Director of Brand Development to design, develop and execute retail and consumer marketing campaigns for multiple brands.  The ideal candidate would have a mix of strong marketing and design abilities. Continue Reading →

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CHA Sneak Peek Highlights – Part 1

The sneak peeks are starting to trickle out (due to the way the holidays occur this year, don’t expect the avalanche until probably the week of January 6th). Despite the fact that relatively few are out yet, there are still some really great ones worth putting on your wish list already!

Amy Tangerine has knocked it out of the park – AGAIN – with her new “Plus One” collection. It coordinates with her previous collections, continuing the same palette and style while still somehow looking fresh. A plethora of small patterns makes this perhaps the most usable of all the Amy Tangerine collections to date.

Several items stand out from the collection. These flair badges are particularly appealing, very versatile and so workable for a huge amount of applications: Plus One Flair Continue Reading →

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American Crafts Acquires Pink Paislee, Heidi Swapp Brands

American Crafts announced today that the company has purchased Pink Paislee, including its Heidi Swapp brand. The deal is effective immediately.

Pink Paislee, founded in January 2008 by Rebecca & Barry Cross, is based in Kansas City, Missouri. The company is known for its detailed feminine designs and licensing collaborations with high profile designers, most recently the Heidi Swapp signature line.

Pink Paislee Snow VillageRebecca Cross, who serves as Pink Paislee’s CEO and Creative Director, and husband Barry Cross, who is the company’s CFO, will be relocating from Missouri to run Pink Paislee’s operations out of American Crafts’ Orem, Utah headquarters. The move will put them in the same location with Heidi Swapp to continue their collaboration more closely on her line of products. As Heidi noted in the announcement on her blog, “we are excited about getting so much done once we live in the same city!” Continue Reading →

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CHA Summer 2013 | Hot Pick: Amy Tangerine

Welcome back to Scrapbook Update’s CHA Top Ten Hot Picks list!

To see all the hot picks posted so far, visit this link. At the end, after I’ve published all ten of the picks, I’ll publish a summary list for easy reference.

So here, in no particular order, is the next hot pick for CHA Summer 2013 (aka Create-n-Connect)…

Amy Tangerine has been one of the hottest brands in the industry since its debut last year. With just one collection per show, Amy has built an iconic signature style and each new release has been eagerly snapped up by her legions of fans. Each collection coordinates with and builds on the previous ones, with an ongoing style thread and variations on the same color palette.

The amazing thing about Amy’s collections are their versatility. The latest collection, called Cut & Paste, has bright colors that make it perfect for back-to-school, everyday scrapbooking, or travel, but with gray undertones that don’t make it look out of place for fall.

IMG_8432 Continue Reading →

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CHA Summer 2013 | Hot Pick: Project Life

Welcome back to Scrapbook Update’s CHA Top Ten Hot Picks list!

To see all the hot picks posted so far, visit this link. At the end, after I’ve published all ten of the picks, I’ll publish a summary list for easy reference.

So here, in no particular order, is the next hot pick for CHA Summer 2013 (aka Create-n-Connect)…

Project Life was, admittedly, something of an enigma in Las Vegas. While it seemed to have lost some of the rock star shine of its debut at the previous show, Project Life was still an omnipresent force on the show floor, driving sales not only for its own company but for many others as well.

Despite the lighter crowds in the company’s booth this time around, this release is actually quite a positive and critical step for the company for several reasons.

Compared to Anaheim in January, where founder Becky Higgins debuted the company with a huge set of new core kits, there was relatively few new core kits on display. There was one aimed at the genealogy market called Heritage, along with a new addition to their line of licenses from well-known designers. The bright and doodle-y “Sunshine” Kit is by Elsie and Emma, of A Beautiful Mess. Heritage Kit by Project Life Continue Reading →

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