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Tag Archives | American Crafts

American Crafts Acquires Pink Paislee, Heidi Swapp Brands

American Crafts announced today that the company has purchased Pink Paislee, including its Heidi Swapp brand. The deal is effective immediately.

Pink Paislee, founded in January 2008 by Rebecca & Barry Cross, is based in Kansas City, Missouri. The company is known for its detailed feminine designs and licensing collaborations with high profile designers, most recently the Heidi Swapp signature line.

Pink Paislee Snow VillageRebecca Cross, who serves as Pink Paislee’s CEO and Creative Director, and husband Barry Cross, who is the company’s CFO, will be relocating from Missouri to run Pink Paislee’s operations out of American Crafts’ Orem, Utah headquarters. The move will put them in the same location with Heidi Swapp to continue their collaboration more closely on her line of products. As Heidi noted in the announcement on her blog, “we are excited about getting so much done once we live in the same city!” Continue Reading →

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CHA Summer 2013 | Hot Pick: Amy Tangerine

Welcome back to Scrapbook Update’s CHA Top Ten Hot Picks list!

To see all the hot picks posted so far, visit this link. At the end, after I’ve published all ten of the picks, I’ll publish a summary list for easy reference.

So here, in no particular order, is the next hot pick for CHA Summer 2013 (aka Create-n-Connect)…

Amy Tangerine has been one of the hottest brands in the industry since its debut last year. With just one collection per show, Amy has built an iconic signature style and each new release has been eagerly snapped up by her legions of fans. Each collection coordinates with and builds on the previous ones, with an ongoing style thread and variations on the same color palette.

The amazing thing about Amy’s collections are their versatility. The latest collection, called Cut & Paste, has bright colors that make it perfect for back-to-school, everyday scrapbooking, or travel, but with gray undertones that don’t make it look out of place for fall.

IMG_8432 Continue Reading →

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CHA Summer 2013 | Hot Pick: Project Life

Welcome back to Scrapbook Update’s CHA Top Ten Hot Picks list!

To see all the hot picks posted so far, visit this link. At the end, after I’ve published all ten of the picks, I’ll publish a summary list for easy reference.

So here, in no particular order, is the next hot pick for CHA Summer 2013 (aka Create-n-Connect)…

Project Life was, admittedly, something of an enigma in Las Vegas. While it seemed to have lost some of the rock star shine of its debut at the previous show, Project Life was still an omnipresent force on the show floor, driving sales not only for its own company but for many others as well.

Despite the lighter crowds in the company’s booth this time around, this release is actually quite a positive and critical step for the company for several reasons.

Compared to Anaheim in January, where founder Becky Higgins debuted the company with a huge set of new core kits, there was relatively few new core kits on display. There was one aimed at the genealogy market called Heritage, along with a new addition to their line of licenses from well-known designers. The bright and doodle-y “Sunshine” Kit is by Elsie and Emma, of A Beautiful Mess. Heritage Kit by Project Life Continue Reading →

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American Crafts Buys Imaginisce

American Crafts announced today that it has purchased manufacturer Imaginisce.

Salt Lake City-based Imaginisce was founded by Durham Brands, and was known for tools like their cordless glue, the iTop button maker and the iRock gem setter.

The purchase is effective immediately and new Imaginisce product, which will be unveiled at the Craft and Hobby Association trade show in Las Vegas this week, will begin shipping from American Crafts in August. The new products will include a vacuum-powered update to the iRock gem setter, DIY-favorite Milk Paint, innovative reverse tension tweezers, and three new themed collections of paper and embellishments.

Continue Reading →

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The Results Are In – What Is The Buzz?

It’s time for THE BUZZ! The hundreds of votes from the CHA Create-n-Connect Buzz survey have been tallied, and now it’s time to share the results! Here’s the three new products from the CHA Create-n-Connect show in Las Vegas that are getting the most pre-show buzz among Scrapbook Update’s readers!

So, in no particular order, here’s THE BUZZ!

Cut & Paste by Amy Tangerine for American Crafts

cutpastesneak

Judging from the buzz, Amy Tan has not worn out her welcome yet with her Amy Tangerine line for American Crafts! She has a consistent (and unique) signature style, and her collections are very compatible with each other from one release to the next, making her very appealing to paper crafts consumers. Continue Reading →

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