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Tag Archives | American Crafts

American Crafts, Studio Calico End Licensing Agreement

American Crafts has issued a statement announcing the end of its licensing and distribution agreement with Studio Calico.

According to the announcement, the agreement will terminate on December 31st. This means that Studio Calico will once again be an independent entity when exhibiting at the CHA Mega Show in Anaheim, although its booth is currently shown on the show exhibitor map as situated adjacent to the usual American Crafts block of booths for the show.

“The team at Studio Calico has done an outstanding job developing fashionable, fun products,” said Sarah DeVoll, CEO of American Crafts. “We’re grateful to have partnered with them.”

April Foster, CEO of Studio Calico, said, “American Crafts has been an excellent partner in helping us grow and establish Studio Calico as a brand. We are thankful for their partnership over the past four years.”

The end of the partnership, which was originally announced in October 2011, comes as no surprise to many in the industry. At the 2015 CHA Mega Show, American Crafts rolled out a new brand name “Seven Paper” with a new style in place of the usual Studio Calico releases. The line floundered, with the line’s booth garnering virtually no attention from show attendees in Anaheim.

Seven Paper booth Continue Reading →

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Update | Chameleon Pens, Handmade at Amazon, New Books, much more!

There’s tons of great  – and even industry changing – news this week! Let’s dive in!

Chameleon pens logo

Kickstarter. Chameleon Art Products, which has been getting notice for its self-blending pen products, has launched a hugely successful Kickstarter campaign aimed at funding an expansion of its color palette. Chameleon’s current palette is 20 colors. With Kickstarter support, Chameleon is planning to add 20 more colors plus 5 skin tones and 5 gray tones to the palette, more than doubling the company’s offerings. The campaign has raised raised over $73,000 from 669  donors, far exceeding its posted target of $25,000. Supporters can still get in on the offering until October 30th.

For those unfamiliar with Kickstarter, it is an online crowdfunding app for creative businesses. Companies or individuals can make an offering where users get certain benefits for pledging certain amounts of money if the Kickstarter meets its funding goal and goes live. In Chameleon’s case, Kickstarter contributors will receive various products for various contribution levels, beginning at a single pen for a $5 contribution, and going all the way up to a contribution of $499, which will get you the complete line of Chameleon products. Continue Reading →

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Highlights from SPC Mixed Media Show 2015

This year, instead of my usual trip to the Craft & Hobby Association’s summer show (called the CHA PaperArts show in recent years), I decided to try something new for a summer trade show experience by traveling to Salt Lake City for the SPC Mixed Media Show in late July.

The SPC Mixed Media Show is put on by the Sierra Pacific Crafts buying group of stores, and until last year was not open to non-members. With the demise of the traditional CHA Summer show after the 2013 show in Las Vegas, SPC made the decision to open the show for part of its time to non-member buyers, and to host the show to Salt Lake City. The result has been a rapid growth in popularity of what was until recently a relatively unknown event.

There is one catch for those willing to take part, however. While the doors have been opened to make non-member buyers welcome, manufacturers can still only exhibit by invitation. That hasn’t stopped the show from being popular with both buyers and manufacturers, however (especially since so many manufacturers are based in the Salt Lake City area).

I spent two days at the show this year….here’s some highlights of products and trends that I saw during my visit!

Ken Oliver

Just like at the CHA Mega Show 2015 in January, one of the undisputed stars of the SPC Mixed Media show was Ken Oliver. Ken was debuting a new line of papers as well as promoting and demonstrating his incredibly popular Colorburst pigment powders. Continue Reading →

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Update | CHA, Kerri Bradford, New Calls, & More!

Lots of news has been happening, so it’s time for another Update column already! Let’s take a look at all of the industry happenings!

Popular designer Kerri Bradford has made an announcement about a big new addition to her online store’s product line: stamps.

Kerri_Bradford_stampsBradford has long been known for her design work for Creating Keepsakes and for designing several Project Life editions, as well as for both Cricut and Silhouette. Her online store is a popular source of “clean and simple” style digital supplies and cut files, and she is now adding a small release of stamps to the line as well. The stamp line is designed for scrapbookers, and is in Bradford’s signature clean style. Continue Reading →

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Jobs | Scrapbooker/Crafter – American Crafts (Lindon, UT)

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header (usually)! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Scrapbooker/Crafter

Job Description

American Crafts is a scrapbooking and crafting supply company in Lindon, Utah. American Crafts sells to big box retailers and independent stores, both nationally and internationally. The company seeks a talented person to fill a mid-level Scrapbooker/Crafter position. The Scrapbooker/Crafter works closely with other Scrapbooker/Crafters, the Marketing team and In-House Designers to make creative samples for packaging and catalogs. The Scrapbooker/Crafter also offers perspective during the product design process to ensure products have the appeal and usefulness required to make them successful. Continue Reading →

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