Tag Archives | Ali Edwards

Update | Forever Live, Jobs, Design Team Call, Closures, & More!

After a brief period of quiet while everyone was busy with the summer shows, the news has picked back up! It’s time for another Update column!

Ali Edwards has joined the growing list of scrapbook industry names extending their brands outside of craft supplies. Epiphanie, a boutique maker of women’s camera bags, has announced that it will be carrying an Ali Edwards branded camera bag. The boho styled bag is made of leather, available in several colors, and retails for $249.

Ali Edwards Epiphanie Bags

The internet has been alight the last week with photo posts from scrapbookers taking part in one of Ali’s most popular franchises, Week in the Life. Judging from the flood of photos, participation was high. Continue Reading →


Update | ICE Resin, Tammy Tutterow, SPC, more

Another wave of news has hit, and that means it is time for another Update column!

By now, most everyone in the industry has heard the sad news of the tragic death of Heidi Swapp’s 16 year old son Cory on July 10th. My family joins the entire scrapbook industry in sending its love and support to the Swapp family at this difficult time.

If you’d like to share your message of support with the Swapp family, two different options are available. Becky Higgins is coordinating a collection of 4×4 cards to be placed into albums for the family, and Persnickety Prints is accepting mail at their address for the Swapps as well. (The address is in the graphic below.)


New Products. While Heidi is taking some time off to deal with the loss of her son, the Heidi Swapp media team has taken over running the social media promotion for Heidi’s recently announced big product launch at Target. The DIY Marquee line is debuting in Target stores. The products appear similar to the Marquee letters previously released under Heidi’s brand, but are made of plastic instead of paper. Continue Reading →


Update | Endings and Beginnings…Designer Edition

This week has brought some endings and some beginnings to the industry…


Tim Holtz has announced that he is ending the experiment of sharing his blog with a creative team of bloggers. The media team had been in place for about five months, creating content for the Tim Holtz blog, and was packed with some of the industry’s best talent:

Continue Reading →


Big Picture Classes: Forever is Gone [Updated]

Big Picture Classes has notified its customers that a huge transition is coming to the company soon, requiring some changes that have drawn the ire of its customer base.

BPC-websiteThe company had indicated when it announced that it had been sold to Studio Calico in August that a new website was in the works for its customers. On Friday, the company shared more information about the website in announcements via email and on their website – and shared for the first time that the new site will not include many of the company’s previous classes. A large number of classes, which were sold to students with the promise of “forever” access, will be retired from Big Picture’s web presence in February, after a transition period during which the company is promising to facilitate the downloading of class materials (both pdf and video content) for students. Continue Reading →


Ali Edwards Partners with Studio Calico

Ali Edwards has announced via her newsletter that she is partnering with Studio Calico for the relaunch of her brand and her website,

ali edwards new

Edwards had recently terminated licensing agreements with Technique Tuesday for stamps and Designer Digitals for digital products, promising major changes were coming. Her website is currently down for reconstruction, but in the newsletter Edwards gave a sneak peek of what to expect when it relaunches later this week. She promises “you’ll find the blog, projects & galleries, and a pre-order for a monthly subscription. Over the course of the next few weeks a shop filled with many of my go-to items and a classes pages will go up.

Continue Reading →


Ali Edwards Departing Designer Digitals

Ali Edwards announced today that she is leaving Designer Digitals, which has been home of her line of digital products since June 2008.

AE Beach for the Win“We wish her all the best as she evolves her brand. DesignerDigitals has been a leader in the digital scrapbook marketplace for nearly ten years and we will continue to forge new paths in the market,” Katie Pertiet, co-owner of, told Scrapbook Update about the announcement of Edwards’ departure. Continue Reading →