Tag Archives | Advantus

Advantus Acquires Sulyn Industries

Advantus announced today that they have acquired substantially all of the assets of Sulyn Industries, which manufactures and sells glitter and sequins in Coral Springs, FL, as well as importing craft products.

Sulyn Industries has been selling products such as glitter, sequins and craft kits to the crafts industry for over 25 years. The company made news early in 2010 when an Associated Press investigation on children’s toys imported from China named Sulyn as one company that had imported metal toys from China that contained high levels of toxic cadmium. The AP reported that its tests on a bracelet charm sold by Walmart that was imported by Sulyn in 2008 showed high levels of cadmium, a carcinogen.

Both companies are based in Florida. Sulyn’s operations will be leaving their current home in Coral Springs and moving to Advantus’s headquarters in Jacksonville, with Sulyn products beginning to ship from Jacksonville in early December. Advantus is promising that “several key employees” will be remaining with Sulyn through the operations transfer.

Advantus already owned craft brands Cropper Hopper, Tim Holtz Idea-ology, The Girls Paperie, and Tree of Life. In addition to its crafts brands, it owns such brands as Vituri, Z International, and See Jane Work.

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Margie Romney-Aslett Gets Signature Line With Advantus

Advantus announced yesterday that Margie Romney-Aslett will be creating a signature line for them, to be launched at CHA-Winter 2010 in Anaheim.

Romney-Aslett parted ways with Making Memories in March 2009. She moved on to found The Girl’s Loft kit club with her daughters Megan and Brooke.

The new product line Romney-Aslett is creating for Advantus will be titled “The Girls’ Paperie by Margie”. Advantus is also home to signature product lines by Tim Holtz, Marie Osmond and Heidi Swapp (although Swapp is not currently creating new products).

Advantus is keeping a tight lid on previews of the actual designs but according to Romney-Aslett’s blog she has designed two complete lines for the CHA-Winter 2010 introduction. The official Advantus announcement describes the lines as including paper, stickers and “other scrapbooking products”.

So far the only clue the lines’ content besides the logo is a photo posted by Romney-Aslett on her blog that she says contains a “peek of inspiration for one of my lines”:

From the above and the logo, it looks like the line will definitely be the vintage chic that Romney-Aslett is known for.

Romney-Aslett will be in the Advantus booth (#2234) at CHA-Winter 2010 to show off her new line to buyers and media. About the chance to share her new products, she says, “I am beyond excited about this new opportunity to partner with Advantus to design signature paper and product lines, a dream come true for this paper girl.  At The Girls’ Paperie I hope to deliver product that is of the highest quality, beautiful, trend forward and easy to use.”