AC Moore Sold To Crafts Distributor Sbar’s Inc.

Struggling craft chain store AC Moore agreed yesterday to be acquired by arts and crafts distributor Sbar’s Inc for $1.60 per share in cash, approximately $40.8 million. The stock closed on Monday at $.95 per share, but rose to $1.50 after news of the buyout hit the market. The stock has been steadily losing value since hitting a 52 week high in March of $3.56.

The transaction is being financed by Wells Fargo N.A and  is expected to close during the fourth quarter of 2011. After the transaction’s close, AC Moore stock will no longer be publicly owned or traded. [Read more...]

Marketing Link Round-Up

It’s been awhile since we’ve done one of these…I’ve got a lot of great links saved about marketing to share with everyone!

Twitter for Business FAQ (WebWorkerDaily) – My fellow contributor at WWD Meryl Evans wrote a great FAQ for people who are using or considering using Twitter for business purposes.

The Top 5 Mistakes of Social Media Marketing (Kizer & Bender) – Social media marketing is important to do, but the cost can be high if you don’t do it right. Here’s the top 5 mistakes to avoid.

Crafting An Online Network (Stores.org) – How AC Moore is using an online forum to stay in contact with their customers.

Personal Branding & Self-Censorship Online (WebWorkerDaily) – In this piece for WebWorkerDaily, I talk about the limits of what is a good idea to share online when your presence there is both personal and professional.

Death Spiral (Seth Godin) – Seth Godin talks about the difference between being proactive and being the passive victim of a business’s death spiral.

Consumers Still Treasure Photographic Memories With Prints (GigaOM) – Jordon Golson of GigaOM offers a surprisingly upbeat view of the printing of digital pictures.

Your Innovations Aren’t Immortal (Harvard Business Blogs) – Scott Anthony addresses the brutal truth that change is inevitable and companies must adapt their ways to the market to survive.

What All PR People Should Know About Journalists (Influential Marketing Blog) – Some great information that every PR rep needs to know to make their pitches to news outlets more successful.

Why Things Become Unpopular (Physorg.com) – This scientific blog examines the statistical rise and fall of trends and fads in our culture.

[Bookshelf] 52 Scrapbooking Challenges

52-scrapbooking-challengesFirst, I should admit, I’m not really a fan of Elsie Flannigan’s style of scrapbooking. I’ve liked a few of her products from KI Memories but her layouts in general are too busy and random for my taste.

That said, when I saw her book 52 Scrapbooking Challenges available for 50% off at the store closing sale of my local AC Moore, I figured I would give it a try. (Amazon is selling it for $13.57 – 32% off the cover price – through the link above.) And I was pleasantly surprised at what I found inside.

Of course, the book is chock-full of Elsie’s layouts. So if you are a fan of her style you will love the book. But even if you aren’t, there are some beautiful layouts to be inspired by from the other scrapbookers who contributed to the book who have very different styles.

And the basic nuts and bolts of this book, at its core, is the list of challenges itself. They provide great starting points for layouts, and a few of them are even whole project inspiration. I’ve never been interested in starting an inspiration journal until I saw Challenge #25 on page 64. After seeing that journal I could easily envision its usefulness! Add that to the to-do list…

This book would be a fun way to help get past “scrapper’s block” by providing a starting point for designing a page, or could provide a great list of activities for a cropping group to play with together.

I know that Elsie’s style is kind of a love-it-or-hate-it kind of thing for most people. Don’t let that turn you off of what is actually a pretty inspiring book if you look past that.