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Etsy Launching New Craft Supply Marketplace Etsy Studio

Etsy has announced the launch of a new craft supplies marketplace, called Etsy Studio, that will open to buyers in April 2017.

Etsy Studio logo

Etsy Studio is being described as “a global market dedicated to craft supplies that seamlessly combines inspiration and shopping in one place.” Shoppers on the site will be able to buy DIY project tutorials and patterns alongside the supplies and tools needed to complete them. For sellers, listings for craft supplies will appear on both Etsy and Etsy Studio with the payment of a single listing fee, and sales transaction fees are the same for both sites.

At the same time as the Etsy Studio announcement, Etsy also announced the rollout of a new Shop Manager. This centralized dashboard for Etsy shop owners is intended to improve work flow for all of the important information to running an Etsy business, such as orders, buyer conversations, statistics, and other information that needs attention. The new Shop Manager will also include the ability for sellers to enter new types of information about craft supply product listings that make inventory management easier for sellers (such as SKUs) or shopping easier for buyers (such as color and dimensions).

The goal for Etsy in launching the new project is to create a one stop craft supplies marketplace, where consumers can find an entire spectrum of products from handspun artisan wool to the latest papercraft lines. With a promised 8 million products at launch, the Etsy Studio marketplace will be an immediate force in an online crafts market that has seen major retailers (such as Michaels Stores) in the industry struggle to establish any weight. Etsy Studio is also a direct counter attack on Amazon, which is a major player in the online craft supplies market. In late 2015, Amazon tried to muscle their way into the online handmade artisan market that Etsy dominates by launching their own “Handmade at Amazon” marketplace. Now Etsy Studio will be challenging Amazon on their online retailing turf.

Investors seem pleased with Etsy’s plans for Etsy Studio. The company’s stock (Nasdaq: etsy) is up over 60 cents since yesterday’s open before the announcement, pushing it to $13.33 at press time.

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CHA rebrands as Association for Creative Industries

The Craft & Hobby Association announced this week at the Creativation 2017 Conference & Trade Show that it is rebranding as the Association for Creative Industries, effective immediately.

Association for Creative Industries logo

The rebranding to AFCI (as the Association for Creative Industries will largely be known) was created over the past year by a task force consisting of members of the Association’s Board of Directors and the assistance of consultants from Verse Group, a strategic research and creative branding firm. In addition to the new name, the task force created a new vision and future plan for the Association that was the result of research, interviews, and membership surveys.

“Our rebranding coincides with our vision of a healthy, vibrant and innovative community that enriches people’s lives through crafting and other creative activities,” says Mark Hill, Chief Executive Officer and President, AFCI. “Our new name is the beginning of AFCI serving as the leading advocate, information resource, research partner, and friend for our thousands of global member companies. It was intentional for our new name to incorporate ‘For’ because everything we do and strive for is FOR our members.”

The first visible signs of the new AFCI branding are the Association’s logo and new website. The colorful logo is described in the announcement as “based on the role of AFCI as the heart of creativity”, and incorporates the same marbled rainbow of color as the recently unveiled Creativation logo.

The Craft & Hobby Association has increasingly struggled to find membership, along with exhibitors and attendees for its shows, since the decline of the papercrafts bubble in recent years. Removing the outdated “hobby” (which is a relic of the long ago time that model cars and other such items were seen at the show) from the Association’s name, and replacing “craft” with the broader “Creative Industries” is an attempt for AFCI to claim craft segments such as sewing and fine art under its tent. How much interest these industry segments, which already have their own dedicated associations and events, will show in the newly incarnated Association for Creative Industries is yet to be seen. Several major sewing companies, such as Coats & Clark and Prym Dritz, did exhibit at Creativation 2017.

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See My Craft Room Makeover Reveal!

Organizing seems to be a constant process in my studio, as I adjust to inflows of new products and activities. But about 18 months ago, I began a major overhaul of my studio space that reimagined how I use the entire space. Now, it is finally done and I’m ready to share a craft room makeover reveal for readers here and on Craft Critique!

Nancy Nally craft room makeover

Since the last overhaul of my scrapbook & craft room a couple of major changes had taken place in my needs. I started sewing more, and I wanted a more robust second work area. I also started doing more wood and painting crafts. I’m also much more heavily involved in Project Life and in stamping than I was previously. I am also using more media such as spray inks, and pens.

Just as important, I discovered my previous arrangement had some serious pain points that needed solving. Items were stashed all over the place and I found it hard to remember where things were often. Also, some frequently used items were difficult to get to. And finally, my studio was just busting at the seams, creating messes when new things arrived and there was literally no place to put them!

This meant I needed to change the types of storage I was using and the way my storage was arranged. I started from scratch, and nearly every single piece of furniture in my studio moved from the old set-up. I created different areas for different activities, got rid of a lot of stuff, and created storage for types of supplies that are growing (such as the three level spray ink storage on my table in the picture above).

To see the entire room, see the reveal over on Craft Critique!

One of the major systems I overhauled was my stamp storage. I implemented a version of Jennifer McGuire’s popular system, with a few adjustments and adaptations. My previous system simply wasn’t designed for the volume of stamps that I now have, and the new system also accommodates thin metal dies, stencils, and 6×6 paper pads.

stamp storage system

To see how I overhauled my stamp system, visit “An Look At My Overhauled Stamp Storage” on Craft Critique.

For the final piece in my series, I opened drawers, peeked in files, and showed all the minute details that are the real keys to making my new studio organizing system work for me. Craft room organizing success truly is in the details!

I show details like how one of my new favorite organizing tools are sheet protectors – I use them for everything from stencils to paper scraps, to keep things contained and protected!

Storing Paper Scraps

I hope you enjoy my new craft room makeover reveal on Craft Critique, and that you find inspiration for your own organizing challenges!

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It’s Show Time! CHA Creativation & Creativeworld 2017 Preview

2017 is upon us…and that means it is show season in the craft industry! The end of January will bring us both CHA’s newly-revamped winter show – now called Creativation – in the U.S., and the Creativeworld show in Frankfurt, Germany. Both shows have major changes in store for 2017, so let’s take a look at what attendees and exhibitors can expect to see!

CHA Creativation

creativation-logo

The first change for the Craft & Hobby Association’s show is immediately obvious. It has a new name, Creativation, and along with the new name the show has been redesigned from the ground up. The show is also moving to a new location for the first time in a decade, having made its home in Southern California for the past nine shows (in Anaheim except for a year in Los Angeles). Phoenix is the show’s new home – a move so far not entirely popular with attendees as travel and hotels have proven to be expensive in the winter paradise.

The new Creativation show floor will be created modeled as a city, with different “neighborhoods” including a town square for attendees to recharge in, an artisan plaza for local Phoenix artisans to demonstrate their crafts, an international pub and a bakery to experience the edible arts segment of the industry. Attendees with tired feet can hop on a guided shuttle ride of the show floor to get a tour of Creativation city! There’s also a Maker Space – a popular attraction at previous shows – to get hands on as well as learn from short presentations called iDiscover talks.

Also new at Creativation will be entire product areas. The show is debuting an annual “focus” area. The first focus area is Sewing & Fabric, an area of product that hasn’t been visible on the floor previously.

Looking for new product information for the CHA Creativation show? Our annual CHA sneak peeks page is live now and will be updated until the show starts!

Creativeworld 2017

creativeworld_rgb_400px_dpi

[Disclaimer: Creativeworld is a Scrapbook Update sponsor.]

Creativeworld, taking place at Messe Frankfurt in Frankfurt, Germany from January 28th-31st, 2017, is anticipating significant growth this year. The number of exhibitors is up over 10% from 2016, including 335 companies from 36 countries, and the footprint of the show within the Messe has been expanded greatly. Creativeworld will no longer be sharing Hall 4.2 with Paperworld’s school supplies section, which is moving to another hall to give Creativeworld all of Hall 4.2. Also moving are the sourcing halls, which were previously in Hall 10 and are moving to Hall 1 for 2017.

One interesting new event added to Creativeworld’s schedule for 2017 is the Visual Merchandising Competition, where the German Visual Merchandising Championships will be held in Stand F91 of Hall 4.2 over the show’s four days to determine who of six professionals will represent Germany in the the world championships in Abu Dhabi.

The popular hands on workshops will be returning to the Creativeworld Creative Forum in 2017, with a range of topics from paint to Zentangle to gift wrapping and featuring the talents of artists such as Beate Winkler and Ulla Büning. One of the focuses of the show will be graffiti art, and special exhibits on street art will include the appearance of German graffiti artist Akim Walta.

Perhaps the most dramatic addition to Creativeworld isn’t actually part of that show, but a new show in itself. Floradecora will showcase fresh flowers and decorative plants in Hall 11.1 of Messe Frankfurt. Running from January 27 through January 30th, the show will overlap with Creativeworld.

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Update | Core’dinations, Tim Holtz, Miniatures, Jobs, and More!

The holidays are over…and that means that trade show season is upon us! January will bring us both the brand new Creativation show from CHA, and the Creativeworld tradeshow in Frankfurt. Of course, trade show time brings lots of news too…and even though the month has just begun, the news wires are already starting to heat up! Let’s get started!

Nancy Nally

Endings. Tim Holtz has announced on his blog that he will no longer be doing the immensely popular “12 tags” series. The series has been running for an astounding ten years. The first five years it was “The 12 Tags of Christmas”, and then in 2012 it was reinvented as a monthly series. The tag has become Tim’s signature piece in trade show demonstrations. (Pictured above: me with my special “grunge free” tag that Tim made for me at CHA.)

Exhibits. Miniatures are getting hot in the crafts industry! If you are interested in seeing handmade, artisan miniatures, the Houston Center for Contemporary Art has an exhibit called “Pocket Museum” opening on January 20th. Running through March 18th, the exhibit features the work of miniature artists Jon Almeda, Althea Crome, Sean Donlon, Nash Quinn, and Marco Terenzi. Miniatures created in ceramic, fiber, glass, metal, and wood will be on display.

Acquisitons. American Crafts has announced that it has acquired cardstock company Core’dinations, which was previously owned by Darice. In February 2016, Darice became a subsidiary of Michaels Stores when Darice’s parent company Lamrite West was purchased by Michaels. American Crafts already has multiple cardstock brands under its umbrella, having acquired Bazzill in 2014 and also selling cardstock under its American Crafts brand. The company will continue to use the Core’dinations brand after the acquisition but as part of the transition many of the brand’s products have been discontinued, including the Tim Holtz branded Kraft Core line.

Teams. A new year means new creative teams at many companies, and the announcements are rolling in! Becky Higgins has announced new paper and digital teams, Neat & Tangled has also announced a new design team for 2017, an Instagram team, as well as a video team.

Jobs. Does your New Year’s Resolution include a new job? The following industry jobs are currently listed as available:

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