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Creativeworld 2016 | Creativeworld Trends and Floor Tour

Welcome to part two of my look at Creativeworld 2016, put on by Messe Frankfurt in Frankfurt, Germany! In case you missed it, you can check out part one here.

[Disclosure: Messe Frankfurt is a sponsor of this website, and sponsored my travel to Creativeworld 2016.]

Creativeworld is based in Hall 4 of the massive Messe Frankfurt complex. Hall 4 is a three story building  with a beautiful atrium that is located directly next to the Torhaus services building where the Messe’s S-Bahn train station, press center, and many exhibitor services are located. Each of the levels of the building is designated by a decimal point – 4.0, 4.1, 4.2.

The Creativeworld show takes up all of Hall 4.1, and half of Hall 4.2 (which it shares with Paperworld), while Hall 4.0 is occupied by Paperworld.

Messe Frankfurt building 4

While technically part of Paperworld, there is also “Creative Materials” sourcing in the International Sourcing section located in Hall 10. That hall features three whole floors of international sourcing companies like this bead manufacturer, Banaras Beads Limited, who was located in Hall 10.2.

Source - Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

Source – Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

No matter what language you speak, it’s easy to find what you are looking for with Messe Frankfurt’s simple signage. The signs for the various different shows are also color coded, for easy visual reference. Christmasworld, which is also going on at the Messe during Creativeworld, is appropriately color coded red! Continue Reading →

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Jobs | Marketing Specialist (Lawn Fawn) – Southern California

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Marketing Specialist

Lawn Fawn – Rancho Santa Margarita, CA

Lawn Fawn creates crafting products with a simple goal… to bring smiles into people’s lives!
Our products are used to create a wide variety of crafts, such as scrapbook layouts, party decorations, and especially handmade greeting cards.

We’re currently looking for a new “Fawnie” staff member to join our team. This person will use their graphic design skills to put marketing plans into action, and also be happy to help with everyday tasks such as the maintenance of our website. Continue Reading →

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Creativeworld 2016 | Experience Frankfurt & Messe Frankfurt

The month of January typically is host to two trade shows in the crafts industry. Despite being part of the same industry, their locations on different continents makes them very different experiences. Here’s the first part of my look at Creativeworld 2016, hosted at Messe Frankfurt in Frankfurt, Germany, and what the experience of attending the show was like.

[Disclosure: Messe Frankfurt is a sponsor of this website, and sponsored my travel to Creativeworld 2016.]

Talking the Talk

Creativeworld 2016 was my third year attending the Creativeworld show. When I talk to people about my experiences traveling to Germany for the show, one of the most common questions I get is about navigating the language barrier. In fact, language is one of the smallest concerns in traveling to Creativeworld for English-speaking attendees.

English is the common language meeting ground of many Creativeworld 2016 show attendees who do not speak each others’ native language, and is one of the official languages of Messe Frankfurt. It’s not uncommon to walk into a booth and see people from (for instance) Germany and Russia speaking to each other in English because they don’t know each others’ languages but they both know English. Translator headsets are available in English for organized events like workshops, and signage is created in an easily understandable way for speakers of any language.

But what about outside of the Messe and its accommodations for international visitors? Again, language is not much of a barrier to English speaking visitors to Frankfurt. Many Germans speak English quite fluently thanks to excellent mandatory language programs in schools. Signs in areas like the airport (below) and the major train stations are also in English, as well as critical announcements. Once you get familiar with a few terms and signage system from seeing them on the bilingual signs, you’ll have no difficulty navigating areas without bilingual signs.

Frankfurt Airport Signage

Continue Reading →

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Jobs | Marketing Assistant – Simple Stories (Ogden, UT)

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Simple Stories is a one of a kind designer and manufacturer in the stationery and scrapbooking industry with a fun, creative work atmosphere.  ! Simple Stories has a very fun, creative work atmosphere.   We are currently seeking a full time marketing assistant in our Ogden, Utah office to help develop and grow the Simple Stories brands. If you love working with people in a fun environment and enjoy being creative, this is the job for you.

Responsibilities:

·       Design projects for Retailer Class Kit program and create step-by-step instructions

·       Design additional projects on an as needed basis for tradeshows, packaging, ads, etc.

·       Proof product and packaging for artwork, spelling, barcodes, product numbers, etc.

·       Assist with new product packaging copy and design

·       Help support creative team with communication, product shipping and other needs

·       Help maintain presence on various social media outlets

·       Assist consumers with general questions and any product quality issues

·       Attend trade shows and other related events

·       Other duties as assigned Continue Reading →

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Update: Creative Scrapbooker, Hancock Fabrics, Pantone

February has kicked off with some interesting news out of some of the industry’s largest organizations…and some good news for some of its biggest names.

Canadian Scrapbooker - soon to be Creative Scrapbooker

Changes. Canadian Scrapbooker magazine, which recently celebrated its 10th anniversary of publication, has changed its name to Creative Scrapbooker magazine effective January 1st. The publication is now accepting submissions from outside of Canada. The new name will begin appearing on the magazine’s cover with the Spring 2016 issue, which will also be the first issue of the magazine to appear on Barnes & Noble newsstands.

Financial. Hancock Fabrics has filed for bankruptcy for the second time. The 250 store chain filed for Chapter 11 restructuring on February 2nd, and is reportedly considering the possibility of selling itself. Continue Reading →

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Michaels Buying Darice Parent Lamrite West

The Michaels Companies, Inc. announced on February 2nd that it had purchased Lamrite West, Inc. for $150 million dollars.

Lamrite West was founded in 1954 by the Catanzarite family, and remained privately held until the acquisition by Michaels Companies. The current CEO, Michael Catanzarite, was the son of company founder Pat Catanzarite. According to the announcement, Michael Catanzarite will continue as CEO of Lamrite West post-acquisition and will serve on the Michaels executive committee. Lamrite West will continue to operate out of its Ohio headquarters as “a distinct business within Michael’s” according to Michaels Companies’ press statement on the acquisition.

Youngsville, Ohio-based Lamrite West operates a 34 store craft chain in the Midwest named Pat Catan’s. There are Pat Catan’s stores in four states: Michigan, Ohio, Pennsylvania, and West Virginia. Continue Reading →

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