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JOANN store exteriorMakeover. One of the country’s largest (and at nearly 75 years old, one of its oldest) craft chains is undergoing a rebranding. The company long known as Jo-Ann Stores recently began calling itself “JOANN” in company announcements and has a newly redesigned logo and a fresh new shade of green as its signature color.

In addition to the new cosmetic look, the new JOANN is also engaging in a branding campaign, promoting the hashtag #handmadewithjoann and launching a series of videos about creating and creators.

In addition, JOANN has created a new mobile app that is much more community focused, allowing users to share their own creative projects.

“As shoppers’ behaviors and preferences evolve, we need to adapt the way we connect with them,” said Chris DiTullio, senior vice president, marketing and omni-channel at JOANN. “We’re committed to the longtime loyalists coming in to our stores, as well as the next generation of creators who want to shop, learn and share wherever they are. This app is so exciting because it offers something no other craft retailer does – the ability for customers to confidently share their finished projects with us, and with friends, family and one another as well.”

Partnership. Etsy has announced that it is launching a partnership with Printful that will provide print-on-demand integration to Etsy sellers. This will allow graphic artists to sell on Etsy and have Printful handle the logistics of printing and shipping items like t-shirts, mugs, hats, totes, wall prints, and other items.

“We applaud Etsy on adopting more professional services for their sellers,” says Printful CEO, Davis Siksnans. “Sellers can continue devoting time to their craft while leaving logistics to third-parties like Printful.”

Support. Taylor Swift got support from an unexpected source during the recent trial in Denver over her successful civil suit alleging she was groped by a radio DJ during a fan meet & greet. The offices of Craftsy are right across the street from the Denver courthouse where the trial took place. The Craftsy staff showed their support for Swift during the trial with a series of Post-It note messages on the windows that were clearly visible from the street below. Swift’s unofficial girl squad at Craftsy did not go unnoticed – they received a delivery of flowers and a note of appreciation from the singer on Tuesday after the trial’s conclusion.

Delinquent. The Tennessean reports that on the evening of August 8th, firefighters had to climb to the roof of the Dickson, Tennessee Hobby Lobby store to remove a 15 year old trespasser trying to use the store’s roof as an impromptu skateboard ramp.

Calls. Tombow USA has a call open until September 11th to find members for their 2018 design team.

Jobs. The following craft industry jobs are currently listed as available:

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Update | Taxes, Growth, Exclusives, Earnings, Events, and More!

Taxes. Senator John Thune (R-South Dakota) has proposed a bill that would affect how companies like Etsy, Lyft and AirBnB have to report their sellers’ income to the IRS. The bill would lower the income threshold that requires reporting by these entities to the IRS from $20,000 to $1,000 per year. It’s estimated by one tax policy expert at American University that the policy change, if implemented, will result in billions of dollars of new taxes being collected from sellers in the sharing economy who previously didn’t report their income.

Predictions. Market research firm Technavio has just made a new report available on the Global K-12 Arts and Crafts Material Market that predicts that market will grow at a CAGR of over 2% from now until 2021. To purchase the full report, visit the Technavio website.

Exclusives. Sizzix has announced that its Big Shot Jewelry Studio machine and an exclusive collection of jewelry dies and embossing folders are now available in a limited number of Michaels Stores. Only 30 stores – less than 3% of Michaels stores – are scheduled to stock this collection. To see the list of stores, visit the Sizzix website.

Bella Blvd Designer Day

Events. Registration is now open for Bella Blvd’s “Designer Day” event that will take place in Milwaukee on October 12th. The event will feature classes by Illustrated Faith designer Shanna Noel, Megan Hoeppner, Cynthea Sandoval, Jamie Pate, and Bella Blvd founder Stephanie Smokovich.

Deep Thoughts. Vicki O’Dell has a thought-provoking blog article up about the concept of being a “serial crafter”. I’ve long believed that most crafters tend to migrate through multiple crafts over the course of their lives. It’s an interesting thought to contemplate both from the standpoint of what it means for craft marketing, and what it means for the careers of professional crafters.

Security. In modern marketing, social media accounts are a vitally important company asset. They are also a major target for hackers, and a successful hack can cause at best a PR crisis or at worst the complete loss of social marketing assets. To combat this threat, Pinterest has just announced it is rolling out several new security features to help keep its users’ accounts secure. Turning on the new two factor authentication will require providing a code sent to your phone before you can log in. A list of logged-in devices on their account will also be available for Pinterest users, allowing them to disconnect ones they do not recognize. In addition, Pinterest will begin notifying users via email if a device not previously used on the account logs in.

Expansion. Hobby Lobby’s new store in the Lake Park area of Palm Beach has had its opening delayed until after the first of the year by what the company calls issues with getting permits. Another new store in progress, in Turlock, CA, is expected to open in September. A hiring event for 30-50 positions for the new store will be scheduled once an opening date is set.

Earnings. Amazon announced its 2nd quarter earnings today. Investor anticipation of the number temporarily made Jeff Bezos the world’s richest man, as Amazon’s stock rose enough to put Bezos over Bill Gates before a drop put Gates back on top again. The company reported a 25% increase in net sales versus the same period in 2016. Net income, however, was down significantly compared to 2016: $197 million versus $857 million last year.

The recent Prime Day event on July 11th, which will be reported with 3rd quarter sales, was described in a July 12th announcement as the biggest day ever in Amazon history. While sales were lead by offerings of Amazon’s signature devices like Fire and Kindle tablets, many other companies took part as well. Cricut was one craft company who offered Prime Day items. Even Amazon Handmade sellers took part, with Marcia Ricchiuti of Kahili Creations in Pahoa, Hawaii saying of the day that “So far, this year’s Prime Day sales increased 350 percent from last year’s. Getting the opportunity to offer lightning deals as a Handmade at Amazon artisan has been a boom to my business.”

Salutations. Happy Birthday to Jayne Burns of West Chester, Ohio. Jayne works at the cutting counter at the Jo-Ann Fabrics in Mason, OH – and celebrated her 95th birthday with her coworkers on Wednesday.

Peeks. A lot of crafters joke their homes look like a craft store…but what would your house actually look like if you owned one of the country’s biggest craft chains? You can check out this real estate listing for the answer – it’s the iconic Dallas home of Michaels Stores owner Sam Wyly. For a mere $12.5 million, you too could live in 7579 square feet of historic 1924 home on the Dallas Country Club golf course.

Jobs. The following industry jobs are listed as open and available:

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Design Team Call | Bad Girls Couture (7/20)

For our readers’ convenience, Scrapbook Update publishes the full text of select design team calls, with the company name and deadline in the header.

To see a page listing all of these published calls, visit the Design Team Calls category of Scrapbook Update.


Bad Girls Design Team Call 2017-2018

www.badgirlscouture.com

Entry Period: 7/1/17-7/20/17

Open to all US and INTERNATIONAL Artists

Wanna be BAD??!!!!

Bad Girls is a one of a kind Artistic Kit Club specializing in state of the art scrapbooking, mixed media, home, and vintage kits. We are also a manufacturer who offers our own private line products both wholesale and retail. We pride ourselves in providing a bad ass community of artists who come together to teach, inspire, and instill an ever evolving atmosphere of No Fear and No Rules…matter of fact if you are a RULE BREAKER then you are in the right place. We are looking for artists who create art with no fear and are not afraid to break every single rule, push the envelope, and who have no boundaries! If you want to join the best in the industry and at the same time gain some really good exposure, enjoy great perks, and get to create with the best kits then you are who we are looking for.

Qualifications:

Passion for creating art and projects with a broad knowledge of not only the paper art but also mixed media art, and the ability and desire to grow as an artist and try new things.

Proficient with excellence in photography and knowledge of video taping tutorials and classes.

Must work well under pressure and tight deadlines.

Must be a team player and participate in Bad Girls promotions and contests

Must be active on all the top Social Media sites (Facebook, Pinterest, Instagram, & Twitter)

Must have a current Blog

Must be exclusive to Bad Girls Couture as a kit club Design Team Member. Manufacturer Design Teams are accepted.

Graphic Design experience is a definite plus.

Entry Requirements:

Submit a combination of 4 projects/layouts…at least one MUST BE a project. Make sure this is your best work and it epitomizes your unique style and abilities. One project/layout must be created exclusively for this call. Please indicate which one.

Submit your resume, links to any online galleries, your Blog, your Social Media accounts, and anything else you deem highlights the exposure of your art, social media, and ability to advertise it.

Please indicate which Design Teams you are currently on. If you are currently on a kit club team indicate when your term expires.

Tell us why you would like to be a BAD GIRL! What makes you a good fit for our team? What would you like for us to know about you? You can tell us in a video you make or in a paragraph…get creative!

You may submit your completed entry to: Admin@BadGirlsCouture.com

In the Subject Line please write Design Team Entry/Your Name

Include your name, address, email address, phone number.

Artists will be notified by 7/25/17. We will have a meeting in July and your official term will begin in August. You will be creating with our Grand Opening Kit which will be mailed to you in August. Grand Opening will be in September.

Your Benefits as a BAD GIRL DESIGNER:

You will receive one kit per month to design with. Value $50-$200. Depends on what kit you are designing with for the month.

Opportunity to design with a diversified line of kits….Scrapbook, Mixed Media, Home, and Vintage.

A discount in our Shoppes of 30% off.

Published projects with Bad Girls Kits and/or BAD GIRLS COUTURE signature products will be generously compensated. Amounts to be disclosed to Designers who become a part of our team.

Opportunity to attend and teach at trade shows and retreats.

Good Luck to all you BAD GIRLS!!!

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Update | Michaels, Hobby Lobby, Celebrities, Layoffs, Jobs & More

Crime. One of the culprits behind the 2011 payment card data breach at some Michaels Stores pled guilty recently to two charges related to the crime, which involved installing 88 counterfeit PIN pads at 80 Michaels Stores locations in 19 states. As many as 94,000 cards were believed to be compromised in the breach.

According to a press announcement from the U.S. Attorney’s Office for the District of New Jersey, Angel Angulo pled guilty in Federal Court in Camden, NJ on June 20th to conspiracy to commit bank fraud and aggravated identity theft. The conspiracy to commit bank fraud charge carries a potential sentence of 30 years in prison (plus a $1 million fine). In addition, the identity theft charge carries a mandatory 2 year sentence, which must be served consecutively to the bank fraud charge sentence. Sentencing in the case is scheduled for September.

Another conspirator in the fraud, Crystal Banuelos, pled guilty in 2015 to similar charges, and is still awaiting sentencing. She also consented in her plea to a forfeiture of $480,300 which is believed by prosecutors to be proceeds of the crime.

Crime II. Ivette Rodriguez, an attendee at Stampfest in Orlando over this past weekend, is being hailed as a hero by exhibitor Marco’s Paper and Crafts after she caught two people attempting to shoplift in their booth. Later in the day, in perhaps proof that the arc of the universe bends towards justice after all, Rodriguez won one of the event’s door prizes – a gift certificate to Marco’s Paper and Crafts.

Celebrities. Does your favorite Etsy seller have a secret – famous – identity? According to several news stories this week, Etsy apparently has some celebrity crafters lurking among its store owners. Singer Adele told a Wembley Stadium crowd recently that she has a secret hobby of making pom poms and selling them on Etsy. Also, Tila Tequila recently opened her own Etsy shop to sell her paintings through. (And of course, it’s not new…but who could forget Snooki’s Etsy shop?)

Celebrities II. Julianne Hough, of Dancing with the Stars fame, had her wedding shower last week for her wedding this Saturday to hockey player Brooks Laich. The event was thrown in Hough’s native Utah by her sister Sharee, who brought in Heidi Swapp to help plan and design the event. Hough’s blog contains an extensive recap of her wedding shower, including details on how Heidi incorporated her Design Boards and Instax products.

Books. Proving that trend is still going strong, designer Erin Bassett has a new book coming out September 5th called [Amazon affiliate link] The Art of Bible Journaling. The book is being published by Get Creative 6, an imprint of Sixth & Spring, which is a division of SoHo Publishing.

Layoffs. Etsy, for the second time this year, has announced that it is laying off staff. This second round of layoffs will include approximately 140 positions (or 15% of its workforce), making a total of 230 (or 22%) of its workforce laid off in 2017 based on end of 2016 employee numbers. The current round of layoffs will primarily be of marketing and product management staff as well as general & administrative positions. Most affected employees will come from the ranks of the company’s Brooklyn headquarters.

Etsy has not fared well with investors since its IPO in April 2015. Debuting at $16/share, the company briefly traded over $30/share before beginning to drop in value. Trading below $7 at one point in early 2016, the stock has been making a volatile climb back up. But as of today, it is still trading at $14.63, well below its IPO value 27 months ago.

Travel. If you are traveling to Creativation in Phoenix in January 2018, and your driver’s license is from Kentucky, Maine, Minnesota, Missouri, Montana, Oklahoma, Pennsylvania, South Carolina, or Washington, you will need an alternate form of ID in order to travel home by air (starting on Jan. 22nd, 2018). Starting on that date, state ID from those states will no longer be valid for use for Federal purposes such as entering TSA checkpoints in airports, due to those states’ failure to implement the Federal REAL ID law that was passed on recommendation of the 9/11 Commission. Residents of those states will need to supply alternate ID, such as military ID, a green card/permanent resident card, or a passport, to be able to pass through airport security when traveling. It is recommended that if you need to apply for or renew a passport in the coming months, that you do so early, as the State Department expects a higher than normal level of applications due to REAL ID implementation in 2018.

Fees. Photobucket, in a stealth update to its terms of service, implemented major changes that now limit the ability to link to images hosted on the site from 3rd parties. This ability – which was previously available to all accounts, including free ones – is now limited to the service’s “Plus 500” level of account, which costs $399/year (or $39.99/month).

Linking to graphics hosted on free Photobucket accounts has long been a popular way on the internet of displaying message board images, and of hosting blog graphics to circumvent bandwidth and storage limits on blog hosting accounts. This change by Photobucket has resulted in a millions of images all over the internet now displaying instead as a Photobucket error graphic – being referred to as a ransom graphic by some. In many cases, the refusal of PhotoBucket to serve hosted images that have been linked has totally destroyed the usability of the associated content on blogs and message boards. In the crafts industry, this is especially true of one of the most affected sites – Etsy – where listings without photos are virtually useless.

Changes like this are why I always recommend to bloggers that their graphics be hosted on their own blog host. Linking to graphics on 3rd party sites carries the risk that those links could be cut off at any time. Especially risky is linking to images on accounts controlled by other people, such as design team members, who may choose to delete those accounts or images at any time for any reason.

Events. Ali Edwards has announced a second Story Camp in Eugene, Oregon fot October of this year. Registration opened  on June 27th, but bad news if you are interested in going – all 35 slots are already sold out!

Settlements. The U.S. Attorney’s Office for the Eastern District of New York announced yesterday that it has filed a civil complaint against Hobby Lobby, alleging the company smuggled Iraqi antiquities into the U.S. in 2010. According to the government, Hobby Lobby spent $1.6 million in Dec. 2010 to purchase 5,500 antiquities from a dealer in UAE. The company proceeded with the purchase, allegedly, despite having been warned by a consultant they had retained about several red flags in the transaction that indicated the antiquities may be looted Iraqi objects. The antiquities were then shipped to the U.S. without proper customs paperwork, and labeled as “ceramic tiles” or “clay tiles (sample)” that originated in Turkey. Some of the shipments were seized by U.S. Customs, and further shipments originating in Israel were seized the following year.

cuneiform tablet forfeited by Hobby Lobby

International law enforcement agencies are highly interested in stopping illegal trade in antiquities from Iraq and other locations in the Middle East because selling looted antiquities is widely believed to be one source of funding for the ISIS terrorist network.

In a stipulation of settlement that was filed with the complaint, Hobby Lobby agreed to forfeit thousands of artifacts it had illegally imported, and pay a $3 million fine to settle the case. In addition, the company agreed to implement changes in the way it will acquire future antiquity purchases and to submit quarterly reports to the government of their purchases for the next 18 months to ensure that such transactions are legal. “We should have exercised more oversight and carefully questioned how the acquisitions were handled,” said Hobby Lobby President, Steve Green. “Hobby Lobby has cooperated with the government throughout its investigation, and with the announcement of today’s settlement agreement, is pleased the matter has been resolved.”

Jobs:

 

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Update | Amazon, Prima, Jobs, Events, Trends, & More!

Losses. Condolences to the family and friends of Jeff Murphy, known to many in the industry after his thirteen years in sales at EK Success/Wilton Brands that ended last year. Murphy passed away last week in a hiking accident in Yellowstone National Park.

Openings. Hobby Lobby has set the (tentative) opening date of its new store in the Ozark Crossing strip mall in Harrison, AR for August 7th. The store is expected to hire between 30 and 50 workers.

Costs. Users of Intuit’s Quickbooks Online accounting software service are being notified about upcoming price increases that will go into effect in July for users. The price for the Quickbooks Online Plus level of service will increase from $39.99 to $50 per month. Suggestions for replacements include Sage, Xero, and Less Accounting.

Changes. Amazon has announced to affiliates that it is retiring the aStore tool in its affiliate program due to low usage and poor conversion rates on the tool. Starting on July 14th, new aStores can no longer be built, and on August 11th existing stores will no longer be able to be edited. The feature will be completely retired on October 27th, at which time all aStore links will redirect to the Amazon.com home page.

Ventures. Toronto-based Scraptime host Christine Urias is branching into food art, marketing a line of candy through her new company Sweet Artisan Candies. https://shop.amytangerine.com/subscribe

Designer Laura Bray is preparing to launch a line of stamps in her signature style later this month under the Laura K Bray Designs brand name, available through her website. To get a sneak peek of one of the set, visit her blog.

Events. AFCI President Mark Hill attended the 41st Japan Hobby Show put on by the Japan Hobby Association in April, and shares an interesting look at the event and trends seen at the show on the AFCI blog. Some of the trends seen may be regional while some may be harbingers of things to come in other parts of the world.

Alt Summit has announced their 2018 event dates. The 2018 Alt Summit will take place from February 26th-28th at the Saguaro Hotel in Palm Springs, CA. Registration begins on Wednesday, June 21st

Alt Summit 2018

Trends. Trend Curve is predicting that pink will be a hot trend for the Christmas holidays for 2018-2019. Also, Quilt Market’s e-insider has a look at trends from Spring Quilt Market for quilt fabric, which often shares design and color trends with scrapbook paper and embellishments.

Fun. Maybe it’s because he didn’t get the memo that scrapbookers think cats are trendy and cool…but whatever the reason, Garfield the Cat has been poking fun at scrapbooking.

Teams. Prima Marketing has design team calls open for their Design, Mixed Media & DIY, and My Prima Planner teams through June 30th. For information on how to apply for the teams, visit the Prima blog.

Jobs. The following industry positions are listed as open and taking applications:

Financial:

Sourcing:

Design:

Marketing:

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Design Team Call | Deflecto 6/23

For our readers’ convenience, Scrapbook Update publishes the full text of select design team calls, with the company name and deadline in the header.

To see a page listing all of these published calls, visit the Design Team Calls category of Scrapbook Update.


Deflecto Design Team Call

CALLING ALL CREATIVES: we don’t want to miss meeting you!

Deflecto is looking for rock stars to join our newest design team.

For more than 50 years, Deflecto has been helping people get organized in the office and at home. We’re looking for designers with a focus on *DIY, *Home Décor *Painting *Sewing/crochet/quilting/knitting *Fashion *Jewelry *Polymer Clay *Kids Crafts *Scrapbooking *Card Making *Mixed Media *Wedding Crafts/Events *Recycled crafts.

Deflecto Design Team perks:

• Each month you’ll get a gift box of amazing Deflecto products to use and develop into a project.

• Your creations will have the potential to be a featured project each month on our blog and you will be compensated if selected.

• You will have the ability to participate in Deflecto’s paid endorsement program.

• You may occasionally receive products from our partners.

• You will also receive sneak peeks of new Deflecto products.

Deflecto Design Team expectations:

The Deflecto products must be the primary focus of these projects. We want the benefits and functionality of the product to shine through.

• Post your monthly required designs with the permalink to your personal blog on the Deflecto Facebook group page by the first of each month; no later than the 5th. This is necessary to be eligible for endorsement consideration.

• Link to the Deflecto Blog on your blog/Facebook page and/or website.

• Take crisp, clear photographs of your projects in well-lit areas. Props and backgrounds are encouraged but keep it clean cut so readers aren’t distracted away from the project. If the product is clear or white use a colored background so the edges of the product can be seen.

• Be an ambassador for the Deflecto company and our product brands.

Design Team term is 12 months: September 1, 2017- September 1, 2018

How to apply:

Submit the following information, including links, to (Markhlee@mac.com) for review. Please include “Deflecto Design Team Call-out” in the subject line.

• Send us direct links to three or four of your best projects or you may send a general link to your blog or online gallery.

• We want our team members to take high quality photographs that show a good representation of their work with our products. We will also be reviewing your writing style and how you share information about the products you use. All work submitted must be original and created by you.

Please also include the following information in your e-mail:

• Your full name

• Preferred e-mail address; (please note: this design team call is open to USA only residents at this time)

• Phone number

• Address (where products would be shipped if selected)

• Blog Link

• Links to any additional places we might see your work

• Any other design teams you are currently a member of

• Your preferred crafting style (Are you primarily a card maker? Scrapbooker? Mixed Media Artist? Something else entirely?)

• If you currently teach classes or hold workshops, please provide any relevant information about them

• Short description of why you want to be on the Deflecto Design team

Endorsement program:

• Endorsements will be selected internally by our marketing department. Submissions will be judged based on project theme, creativeness, and quality of photos. If you have any questions please contact Mark Lee.

• We will pay a minimum $25.00 endorsement for projects selected to be featured on our website, blog, tradeshow booth and rep samples. If instructions are requested, an additional $25.00 will be paid. We will also authorize the minimum $25.00 endorsement for projects published via online magazines, books, etc.

• A $25.00 endorsement fee will be paid to designers whose projects are chosen for the monthly Designer Spotlight blog post.

The deadline for submission is June 23rd, 2017.

If chosen, you will be contacted no later than June 30th, 2017, and your 12 month term will commence September 1, 2017. Additionally, we’re always looking for guest designers. Simply note in your e-mail application that you would like to be considered for a guest position if this is your desire. We won’t contact potential guest designers at this time; but instead will keep those applications on file and contact you when a guest position is available.

If you have any questions prior to submitting your application, don’t hesitate to send Mark Lee an e-mail at markhlee@mac.com. We look forward to receiving your application.

Mark Lee (Deflecto Design Team Liaison)

Marilyn Gossett (Deflecto Design Team Coordinator)

In partnership with DreamSolutions Marketing Corp.

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