A lot has been said about how Project Life’s massive and rapid popularity the past few years has changed the consumer side of scrapbooking. But how has it changed the scrapbook industry from a business perspective? As we come upon another Craft & Hobby Association trade show in a few weeks, with all of the new product releases, it seems a good time to examine the fundamental shifts this seminal product line has brought to papercrafting as a business.
Everything Has Gotten Smaller
This trend started with the re-emergence of cards as a market force, but was accelerated and brought into non-card products by Project Life’s explosive popularity. Design elements such as embellishments are decreasing in size. It’s all about scale. The shrinking size of elements is to better accommodate the smaller canvas size of Project Life, where the largest basic area to work with is 4×6.
Not only are items getting smaller, but designs are too. Patterned paper designs are being scaled smaller, and more and more papercrafters are buying 6×6 paper pads instead of full-size paper to get both the smaller scale of the prints and also because that size is sufficient for doing cards and Project Life. Continue Reading →