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Michaels CEO Rings NASDAQ Opening Bell for Michaels IPO

Michaels Stores CEO Chuck Rubin rang the opening bell on the NASDAQ exchange this morning to celebrate the start of trading of Michaels IPO on the exchange today.

Since the high-tech NASDAQ exchange does not have a physical trading floor, the exchange uses a location in New York’s Times Square for its bell ceremonies instead. Below, Michaels CEO Chuck Rubin (left) poses with NASDAQ CEO Robert Greifeld (right).

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Michaels IPO Offering Price Announced

Late Thursday evening, Michaels Companies announced that the initial offering price of the company’s IPO on Friday, June 27th will be $17/share.

The price for the Michaels IPO is on the low end of the predicted range of $17-$19 per share that was indicated for the offering in previous SEC filings. Media analysts have been indicating lukewarm interest in the offering from investors due to concerns about the company’s heavy debt load – over $3 billion – and reliance on a single product – the Rainbow Loom – for recent growth.

The stock will list on the NASDAQ exchange Friday under the symbol MIK. With $27.9 million shares being sold, the company will have an approximate market value of $3.45 billion, raising about $470 million in the IPO.

Post-IPO, private equity firms Bain Capital and the Blackstone Group will continue to own over 80% of the company. Michaels Companies also filed nearly two dozen SEC statements this evening recording insider ownership of company stock by the company’s executives. CEO Chuck Rubin (whose legal name is Carl), was reported as owning 315,353 shares of the company, with an option to purchase a total of nearly 1.85 million more at a price of $13.86 at various points over the next 7 years. This makes Rubin (unsurprisingly) the largest stockholder among company executives, but his holding pales in comparison to the holdings of Bain Capital and Blackstone, totaling roughly 80 million shares each.

Both the market and the crafts industry will be watching with interest to see what happens to the stock over the course of the day tomorrow. Opening price isn’t as critical to an IPO’s perceived success as closing price on the first day. The much-vaunted Facebook IPO was deemed a disaster after the stock tanked in the hours immediately after its offering on the first day. It has since recovered, but the ghost of the “Facebook IPO disaster” still haunts IPO offers.

Scrapbook Update will be watching the market closely over the course of the day and will issue updates on the website and on Twitter and Facebook as warranted.

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Breaking: Two Peas In A Bucket Closing Down

2 Peas Logo

Earlier this afternoon, online retailer Two Peas in a Bucket announced that they are closing down effective July 10th.

All sales on the site are final effective immediately. Gift certificates may only be redeemed through July 4th, 2014 11:59:59 p.m. CST. Returns and price adjustments are no longer being accepted.

Access to classes, workshops, bookmarks and gallery items will cease when Two Peas closes for good on July 10th. Peamail will also be available through that date. Access to posting on the company’s message boards has already closed, although they seem to be available for viewing.

At the same time as the company announced the closure of its operations, it also announced the immediate closure of its affiliate program. The company was a pioneer in affiliate marketing in the scrapbooking industry, which is now a widespread practice.

Wisconsin-based Two Peas In A Bucket was formed in 1999 by Jeffrey and Kristina White. The Whites were a continuous presence at Two Peas, although it changed hands several times while under their leadership. In May 2006, the Whites sold the company to Canadian media company Kaboose, Inc. for a reported $600,000 in cash plus additional considerations. A little over two years later, in Sept. 2008, Kaboose sold Two Peas to Leisure Arts (terms not disclosed). In 2012, the company returned to the apparent ownership of the Whites through a Delaware-based LLC called It’s Like This LLC.

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How about some summer sneak peeks?

Summer-Releases-2014-Art-02This time of year we’re used to seeing the flood of CHA sneak peeks starting, bringing us tantalizing looks at all of the great products that will be filling stores in the second half of the year. This year, of course, there is no “CHA Summer” show as we have known it for the past few decades. The traditional Rosemont show is history, a casualty of declining markets and budgets and the rising cost of travel.

In its place have risen two shows – a CHA PaperArts show in Atlanta and an SPC show in Salt Lake – that will attempt to fill the void. So, this year, there will be no “CHA Sneak Peeks” – instead we have a “Summer Sneak Peeks” page to encompass both shows and the non-exhibiting companies. (If your company has an announcement to share, please use the form on the Sneak Peeks Page to submit it!)

On our new sneak peeks page, you’ll find product announcements from Memorial Day to the end of July, linked so you can go view all the details.  And just like on past sneak peeks pages, this page again has the ability to sort by company or date added so that you can view the announcements arranged how you want to see them.

And of course, this time period usually includes the product announcements for arguably the two biggest holidays on the scrapbook industry calendar these days: Christmas and Halloween. So, to make things easier for our readers who are interested in those holidays, we are adding those peeks to two pages: the general peeks page, and to special holiday pages that we will be making public shortly – one for the Christmas lines, and one for the Halloween lines. Those pages will continue to be updated with new releases after July 31st, when the regular sneaks page will close, to ensure that they include all 2014 holiday themed lines. So watch for our special holiday release pages coming soon!

But in the meantime, you can check out the Summer Sneak Peeks page starting right now! We hope you like it!

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Michaels IPO Details Announced

Michaels Stores is finally moving ahead with its long-planned IPO, after the company filed paperwork this week with the U.S. Securities & Exchange Commission registering details of their intended stock offering.

The company has been privately held since being purchased by Bain Capital and the Blackstone Group in 2006. The two private equity firms have been working on a Michaels IPO since 2012, but it has been delayed multiple times by market conditions and the stroke of then-CEO John Menzer, which lead to a lengthy search for a replacement.

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Breaking: American Crafts Acquires We R Memory Keepers

American Crafts announced today that it has acquired We R Memory Keepers.

Family-owned We R Memory Keepers is based in Salt Lake City, Utah and is known in the industry for its albums, tools and Albums Made Easy pocket scrapbooking collections – all of which make it an attractive acquisition target for American Crafts. It has also been getting attention for products in the home decor and organization markets at recent shows. The company has a licensing deal with designer Teresa Collins to design Albums Made Easy products.

We R Memory Keepers AlbumsWe R Memory Keepers has been having huge success with their “punch board” tools that create everything from flowers to envelopes, but they are also known for the Crop-A-Dile tools and the Sew Easy system. In September 2013, We R acquired Lifestyle Crafts, adding the QuicKutz and L Letterpress lines of tools to their line up at a time when letterpress is growing in popularity. Continue Reading →

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