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New Product: Heidi Swapp Project Life Kits!

Heidi Swapp and Becky Higgins have announced that they are working together to produce a line of exclusive Heidi Swapp signature Project Life kits for Michaels Stores.

Heidi-Swapp-Project-LifeThe partnership between Becky and Heidi is not exactly unexpected. The pair have known each other a very long time, and Heidi has been part of the American Crafts family, which Project Life has been drawing on to create signature kits, for some time now. In addition, Heidi has a long history of creating custom exclusive lines for Michaels, so it makes sense that they would be interested in an exclusive Project Life product line with her name on it. Continue Reading →

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Studio Calico Acquires Big Picture Classes

Studio Calico announced this morning that they have acquired online education platform Big Picture Classes.

Big Picture Studio Calico

l-r: Greg Foster & April Foster of Studio Calico, Stacy Julian, Kayce Rehn, Mark Seastrand.

Washington-based Big Picture Classes was founded in 2005 by Stacy Julian & Kayce Rehn, and quickly became known for offering online classes from the biggest names in the industry like Ali Edwards, Heidi Swapp, and Becky Higgins. (The company was originally called Big Picture Scrapbooking, but changed its name in 2010 to Big Picture Classes as part of a broadening of its mission to include a wider range of classes.) Until 2008, Julian also served as founding editor of Simple Scrapbooks magazine until stepping down from that role to focus on Big Picture. In 2012, Big Picture acquired ebook publisher Ella Publishing, which had been owned by Wendy Smedley and Angie Lucas, and also brought in former Creating Keepsakes publisher Mark Seastrand as CEO. Continue Reading →

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Ahni & Zoe, Creative Memories Closing Down

Ahni & Zoe by Creative Memories CEO Chris Veit informed the company’s consultants today that the company will be winding down operations in the next month.

AhniandZoelogoAfter filing bankruptcy in April 2013 for the 2nd time in less than five years, Creative Memories discontinued its traditional product line of bookcloth albums, tools, and white pages. The company was re-launched last fall under a new brand name – Ahni & Zoe – with a re-imagined and extremely limited product line that focused on the Fast2Fab album concept of using albums with pre-printed pages to achieve fast results. Continue Reading →

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CHA PaperArts Show: An Overview

With the demise of the long-running CHA Summer show in Chicago (which was transplanted to Las Vegas last year for its last iteration), the CHA PaperArts section needed a new show to promote and sell its critical third and fourth quarter holiday releases. Thus, the CHA PaperArts show was born!

The Venue

The new show was a completely re-imagined experience from the former summer show. The CHA PaperArts show was designed as a hotel-based show, with all events taking place under the roof of the Hilton Atlanta. The high-rise hotel sits in the heart of downtown Atlanta, in the neighborhood surrounding Olympic Park. From my room on the 13th floor, the view spread expansively across I-75, which was only a block away, to the Emory University building and other downtown highrises.

Atlanta skyline

Continue Reading →

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Ali Edwards Departing Designer Digitals

Ali Edwards announced today that she is leaving Designer Digitals, which has been home of her line of digital products since June 2008.

AE Beach for the Win“We wish her all the best as she evolves her brand. DesignerDigitals has been a leader in the digital scrapbook marketplace for nearly ten years and we will continue to forge new paths in the market,” Katie Pertiet, co-owner of DesignerDigitals.com, told Scrapbook Update about the announcement of Edwards’ departure. Continue Reading →

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Stampin’ Up! Demonstrators Gather to Inspire, Create and Share

Enthusiasm flowed through the air like electricity at the 2014 Stampin’ Up! convention held in Salt Lake City from July 16th through July 20th. The annual event brought together nearly 4,000 demonstrators from across North America to share artistic techniques, play with new product, learn sales and recruiting skills, and make new friends through a shared love of creativity.

K15C8872This year the convention has been rechristened by Stampin’ Up! as the “Inspire. Create. Share.” annual event. The company had made it especially easy for new demonstrators to attend this year by offering free registration to those who signed on as demonstrators during the past 12 months. Continue Reading →

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