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JOANN store exteriorMakeover. One of the country’s largest (and at nearly 75 years old, one of its oldest) craft chains is undergoing a rebranding. The company long known as Jo-Ann Stores recently began calling itself “JOANN” in company announcements and has a newly redesigned logo and a fresh new shade of green as its signature color.

In addition to the new cosmetic look, the new JOANN is also engaging in a branding campaign, promoting the hashtag #handmadewithjoann and launching a series of videos about creating and creators.

In addition, JOANN has created a new mobile app that is much more community focused, allowing users to share their own creative projects.

“As shoppers’ behaviors and preferences evolve, we need to adapt the way we connect with them,” said Chris DiTullio, senior vice president, marketing and omni-channel at JOANN. “We’re committed to the longtime loyalists coming in to our stores, as well as the next generation of creators who want to shop, learn and share wherever they are. This app is so exciting because it offers something no other craft retailer does – the ability for customers to confidently share their finished projects with us, and with friends, family and one another as well.”

Partnership. Etsy has announced that it is launching a partnership with Printful that will provide print-on-demand integration to Etsy sellers. This will allow graphic artists to sell on Etsy and have Printful handle the logistics of printing and shipping items like t-shirts, mugs, hats, totes, wall prints, and other items.

“We applaud Etsy on adopting more professional services for their sellers,” says Printful CEO, Davis Siksnans. “Sellers can continue devoting time to their craft while leaving logistics to third-parties like Printful.”

Support. Taylor Swift got support from an unexpected source during the recent trial in Denver over her successful civil suit alleging she was groped by a radio DJ during a fan meet & greet. The offices of Craftsy are right across the street from the Denver courthouse where the trial took place. The Craftsy staff showed their support for Swift during the trial with a series of Post-It note messages on the windows that were clearly visible from the street below. Swift’s unofficial girl squad at Craftsy did not go unnoticed – they received a delivery of flowers and a note of appreciation from the singer on Tuesday after the trial’s conclusion.

Delinquent. The Tennessean reports that on the evening of August 8th, firefighters had to climb to the roof of the Dickson, Tennessee Hobby Lobby store to remove a 15 year old trespasser trying to use the store’s roof as an impromptu skateboard ramp.

Calls. Tombow USA has a call open until September 11th to find members for their 2018 design team.

Jobs. The following craft industry jobs are currently listed as available:

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Update | Taxes, Growth, Exclusives, Earnings, Events, and More!

Taxes. Senator John Thune (R-South Dakota) has proposed a bill that would affect how companies like Etsy, Lyft and AirBnB have to report their sellers’ income to the IRS. The bill would lower the income threshold that requires reporting by these entities to the IRS from $20,000 to $1,000 per year. It’s estimated by one tax policy expert at American University that the policy change, if implemented, will result in billions of dollars of new taxes being collected from sellers in the sharing economy who previously didn’t report their income.

Predictions. Market research firm Technavio has just made a new report available on the Global K-12 Arts and Crafts Material Market that predicts that market will grow at a CAGR of over 2% from now until 2021. To purchase the full report, visit the Technavio website.

Exclusives. Sizzix has announced that its Big Shot Jewelry Studio machine and an exclusive collection of jewelry dies and embossing folders are now available in a limited number of Michaels Stores. Only 30 stores – less than 3% of Michaels stores – are scheduled to stock this collection. To see the list of stores, visit the Sizzix website.

Bella Blvd Designer Day

Events. Registration is now open for Bella Blvd’s “Designer Day” event that will take place in Milwaukee on October 12th. The event will feature classes by Illustrated Faith designer Shanna Noel, Megan Hoeppner, Cynthea Sandoval, Jamie Pate, and Bella Blvd founder Stephanie Smokovich.

Deep Thoughts. Vicki O’Dell has a thought-provoking blog article up about the concept of being a “serial crafter”. I’ve long believed that most crafters tend to migrate through multiple crafts over the course of their lives. It’s an interesting thought to contemplate both from the standpoint of what it means for craft marketing, and what it means for the careers of professional crafters.

Security. In modern marketing, social media accounts are a vitally important company asset. They are also a major target for hackers, and a successful hack can cause at best a PR crisis or at worst the complete loss of social marketing assets. To combat this threat, Pinterest has just announced it is rolling out several new security features to help keep its users’ accounts secure. Turning on the new two factor authentication will require providing a code sent to your phone before you can log in. A list of logged-in devices on their account will also be available for Pinterest users, allowing them to disconnect ones they do not recognize. In addition, Pinterest will begin notifying users via email if a device not previously used on the account logs in.

Expansion. Hobby Lobby’s new store in the Lake Park area of Palm Beach has had its opening delayed until after the first of the year by what the company calls issues with getting permits. Another new store in progress, in Turlock, CA, is expected to open in September. A hiring event for 30-50 positions for the new store will be scheduled once an opening date is set.

Earnings. Amazon announced its 2nd quarter earnings today. Investor anticipation of the number temporarily made Jeff Bezos the world’s richest man, as Amazon’s stock rose enough to put Bezos over Bill Gates before a drop put Gates back on top again. The company reported a 25% increase in net sales versus the same period in 2016. Net income, however, was down significantly compared to 2016: $197 million versus $857 million last year.

The recent Prime Day event on July 11th, which will be reported with 3rd quarter sales, was described in a July 12th announcement as the biggest day ever in Amazon history. While sales were lead by offerings of Amazon’s signature devices like Fire and Kindle tablets, many other companies took part as well. Cricut was one craft company who offered Prime Day items. Even Amazon Handmade sellers took part, with Marcia Ricchiuti of Kahili Creations in Pahoa, Hawaii saying of the day that “So far, this year’s Prime Day sales increased 350 percent from last year’s. Getting the opportunity to offer lightning deals as a Handmade at Amazon artisan has been a boom to my business.”

Salutations. Happy Birthday to Jayne Burns of West Chester, Ohio. Jayne works at the cutting counter at the Jo-Ann Fabrics in Mason, OH – and celebrated her 95th birthday with her coworkers on Wednesday.

Peeks. A lot of crafters joke their homes look like a craft store…but what would your house actually look like if you owned one of the country’s biggest craft chains? You can check out this real estate listing for the answer – it’s the iconic Dallas home of Michaels Stores owner Sam Wyly. For a mere $12.5 million, you too could live in 7579 square feet of historic 1924 home on the Dallas Country Club golf course.

Jobs. The following industry jobs are listed as open and available:

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Update | Michaels, Hobby Lobby, Celebrities, Layoffs, Jobs & More

Crime. One of the culprits behind the 2011 payment card data breach at some Michaels Stores pled guilty recently to two charges related to the crime, which involved installing 88 counterfeit PIN pads at 80 Michaels Stores locations in 19 states. As many as 94,000 cards were believed to be compromised in the breach.

According to a press announcement from the U.S. Attorney’s Office for the District of New Jersey, Angel Angulo pled guilty in Federal Court in Camden, NJ on June 20th to conspiracy to commit bank fraud and aggravated identity theft. The conspiracy to commit bank fraud charge carries a potential sentence of 30 years in prison (plus a $1 million fine). In addition, the identity theft charge carries a mandatory 2 year sentence, which must be served consecutively to the bank fraud charge sentence. Sentencing in the case is scheduled for September.

Another conspirator in the fraud, Crystal Banuelos, pled guilty in 2015 to similar charges, and is still awaiting sentencing. She also consented in her plea to a forfeiture of $480,300 which is believed by prosecutors to be proceeds of the crime.

Crime II. Ivette Rodriguez, an attendee at Stampfest in Orlando over this past weekend, is being hailed as a hero by exhibitor Marco’s Paper and Crafts after she caught two people attempting to shoplift in their booth. Later in the day, in perhaps proof that the arc of the universe bends towards justice after all, Rodriguez won one of the event’s door prizes – a gift certificate to Marco’s Paper and Crafts.

Celebrities. Does your favorite Etsy seller have a secret – famous – identity? According to several news stories this week, Etsy apparently has some celebrity crafters lurking among its store owners. Singer Adele told a Wembley Stadium crowd recently that she has a secret hobby of making pom poms and selling them on Etsy. Also, Tila Tequila recently opened her own Etsy shop to sell her paintings through. (And of course, it’s not new…but who could forget Snooki’s Etsy shop?)

Celebrities II. Julianne Hough, of Dancing with the Stars fame, had her wedding shower last week for her wedding this Saturday to hockey player Brooks Laich. The event was thrown in Hough’s native Utah by her sister Sharee, who brought in Heidi Swapp to help plan and design the event. Hough’s blog contains an extensive recap of her wedding shower, including details on how Heidi incorporated her Design Boards and Instax products.

Books. Proving that trend is still going strong, designer Erin Bassett has a new book coming out September 5th called [Amazon affiliate link] The Art of Bible Journaling. The book is being published by Get Creative 6, an imprint of Sixth & Spring, which is a division of SoHo Publishing.

Layoffs. Etsy, for the second time this year, has announced that it is laying off staff. This second round of layoffs will include approximately 140 positions (or 15% of its workforce), making a total of 230 (or 22%) of its workforce laid off in 2017 based on end of 2016 employee numbers. The current round of layoffs will primarily be of marketing and product management staff as well as general & administrative positions. Most affected employees will come from the ranks of the company’s Brooklyn headquarters.

Etsy has not fared well with investors since its IPO in April 2015. Debuting at $16/share, the company briefly traded over $30/share before beginning to drop in value. Trading below $7 at one point in early 2016, the stock has been making a volatile climb back up. But as of today, it is still trading at $14.63, well below its IPO value 27 months ago.

Travel. If you are traveling to Creativation in Phoenix in January 2018, and your driver’s license is from Kentucky, Maine, Minnesota, Missouri, Montana, Oklahoma, Pennsylvania, South Carolina, or Washington, you will need an alternate form of ID in order to travel home by air (starting on Jan. 22nd, 2018). Starting on that date, state ID from those states will no longer be valid for use for Federal purposes such as entering TSA checkpoints in airports, due to those states’ failure to implement the Federal REAL ID law that was passed on recommendation of the 9/11 Commission. Residents of those states will need to supply alternate ID, such as military ID, a green card/permanent resident card, or a passport, to be able to pass through airport security when traveling. It is recommended that if you need to apply for or renew a passport in the coming months, that you do so early, as the State Department expects a higher than normal level of applications due to REAL ID implementation in 2018.

Fees. Photobucket, in a stealth update to its terms of service, implemented major changes that now limit the ability to link to images hosted on the site from 3rd parties. This ability – which was previously available to all accounts, including free ones – is now limited to the service’s “Plus 500” level of account, which costs $399/year (or $39.99/month).

Linking to graphics hosted on free Photobucket accounts has long been a popular way on the internet of displaying message board images, and of hosting blog graphics to circumvent bandwidth and storage limits on blog hosting accounts. This change by Photobucket has resulted in a millions of images all over the internet now displaying instead as a Photobucket error graphic – being referred to as a ransom graphic by some. In many cases, the refusal of PhotoBucket to serve hosted images that have been linked has totally destroyed the usability of the associated content on blogs and message boards. In the crafts industry, this is especially true of one of the most affected sites – Etsy – where listings without photos are virtually useless.

Changes like this are why I always recommend to bloggers that their graphics be hosted on their own blog host. Linking to graphics on 3rd party sites carries the risk that those links could be cut off at any time. Especially risky is linking to images on accounts controlled by other people, such as design team members, who may choose to delete those accounts or images at any time for any reason.

Events. Ali Edwards has announced a second Story Camp in Eugene, Oregon fot October of this year. Registration opened  on June 27th, but bad news if you are interested in going – all 35 slots are already sold out!

Settlements. The U.S. Attorney’s Office for the Eastern District of New York announced yesterday that it has filed a civil complaint against Hobby Lobby, alleging the company smuggled Iraqi antiquities into the U.S. in 2010. According to the government, Hobby Lobby spent $1.6 million in Dec. 2010 to purchase 5,500 antiquities from a dealer in UAE. The company proceeded with the purchase, allegedly, despite having been warned by a consultant they had retained about several red flags in the transaction that indicated the antiquities may be looted Iraqi objects. The antiquities were then shipped to the U.S. without proper customs paperwork, and labeled as “ceramic tiles” or “clay tiles (sample)” that originated in Turkey. Some of the shipments were seized by U.S. Customs, and further shipments originating in Israel were seized the following year.

cuneiform tablet forfeited by Hobby Lobby

International law enforcement agencies are highly interested in stopping illegal trade in antiquities from Iraq and other locations in the Middle East because selling looted antiquities is widely believed to be one source of funding for the ISIS terrorist network.

In a stipulation of settlement that was filed with the complaint, Hobby Lobby agreed to forfeit thousands of artifacts it had illegally imported, and pay a $3 million fine to settle the case. In addition, the company agreed to implement changes in the way it will acquire future antiquity purchases and to submit quarterly reports to the government of their purchases for the next 18 months to ensure that such transactions are legal. “We should have exercised more oversight and carefully questioned how the acquisitions were handled,” said Hobby Lobby President, Steve Green. “Hobby Lobby has cooperated with the government throughout its investigation, and with the announcement of today’s settlement agreement, is pleased the matter has been resolved.”

Jobs:

 

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Update | Amazon, Prima, Jobs, Events, Trends, & More!

Losses. Condolences to the family and friends of Jeff Murphy, known to many in the industry after his thirteen years in sales at EK Success/Wilton Brands that ended last year. Murphy passed away last week in a hiking accident in Yellowstone National Park.

Openings. Hobby Lobby has set the (tentative) opening date of its new store in the Ozark Crossing strip mall in Harrison, AR for August 7th. The store is expected to hire between 30 and 50 workers.

Costs. Users of Intuit’s Quickbooks Online accounting software service are being notified about upcoming price increases that will go into effect in July for users. The price for the Quickbooks Online Plus level of service will increase from $39.99 to $50 per month. Suggestions for replacements include Sage, Xero, and Less Accounting.

Changes. Amazon has announced to affiliates that it is retiring the aStore tool in its affiliate program due to low usage and poor conversion rates on the tool. Starting on July 14th, new aStores can no longer be built, and on August 11th existing stores will no longer be able to be edited. The feature will be completely retired on October 27th, at which time all aStore links will redirect to the Amazon.com home page.

Ventures. Toronto-based Scraptime host Christine Urias is branching into food art, marketing a line of candy through her new company Sweet Artisan Candies. https://shop.amytangerine.com/subscribe

Designer Laura Bray is preparing to launch a line of stamps in her signature style later this month under the Laura K Bray Designs brand name, available through her website. To get a sneak peek of one of the set, visit her blog.

Events. AFCI President Mark Hill attended the 41st Japan Hobby Show put on by the Japan Hobby Association in April, and shares an interesting look at the event and trends seen at the show on the AFCI blog. Some of the trends seen may be regional while some may be harbingers of things to come in other parts of the world.

Alt Summit has announced their 2018 event dates. The 2018 Alt Summit will take place from February 26th-28th at the Saguaro Hotel in Palm Springs, CA. Registration begins on Wednesday, June 21st

Alt Summit 2018

Trends. Trend Curve is predicting that pink will be a hot trend for the Christmas holidays for 2018-2019. Also, Quilt Market’s e-insider has a look at trends from Spring Quilt Market for quilt fabric, which often shares design and color trends with scrapbook paper and embellishments.

Fun. Maybe it’s because he didn’t get the memo that scrapbookers think cats are trendy and cool…but whatever the reason, Garfield the Cat has been poking fun at scrapbooking.

Teams. Prima Marketing has design team calls open for their Design, Mixed Media & DIY, and My Prima Planner teams through June 30th. For information on how to apply for the teams, visit the Prima blog.

Jobs. The following industry positions are listed as open and taking applications:

Financial:

Sourcing:

Design:

Marketing:

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Update | Stampin’ Up, Michaels, Hobby Lobby, Jobs & More!

Color. June means a new Stampin’ Up! annual catalog, and with it a new edition of the trend-based “In Colors” that are added each year to the Stampin’ Up color palette for a two year limited edition. Of note this year is that the palette is completely pink and green in shade: Fresh Fig, Berry Burst, Powder Pink, Tranquil Tide, and Lemon Lime Twist.

2017-2019 Stampin Up In Colors

Endings. Craft Ideas magazine is ceasing print after over 40 years in production. The Summer 2017 issue will be the magazine’s final one. Editor Molly Goad told readers in a letter published on the magazine’s blog that the company is looking for strategic partners to continue the magazine, but has no certain relationships at this time. Best wishes for the future to their talented staff . some of whom I’ve previously worked with – from the Scrapbook Update family.

Redesigned. Tonic Studios has issued an update to its customers indicating that it plans to ship a redesigned version of the Tim Holtz stamp platform beginning the week of July 9th.

As we move to catch up with the demand for the product we will be releasing the incoming shipments on a first come first served basis based with our retail partners on when we received the orders. We will be confirming the expected delivery date to each of our retailers within the next 7 days. The first shipments we expect to be dispatched on the week of 09 July with the second delivery to be on the week of 16 July. We are working to improve this wherever possible; however, we want to provide a clear and realistic route to completion. We also want to be realistic that the product will be entering the country during the holiday period which may involve additional small delays. These dates are when we will receive product into our warehouse in California so there may be a few more days to get the product to the partners and then onto the consumers.

Shows. Hotel reservations are open for Creativation 2018, which takes place in Phoenix from January 18th-22nd, and badge registration begins on Tuesday, June 13th.

Crime. According to a report in the Santa Clarita Valley area publication The Signal, the assistant manager of the Hobby Lobby store in Saugus, California has been arrested on child pornography charges. Donald Anthony Little has been charged with two felony counts related to alleged sharing of child pornography images online, and with being in possession of more than 600 child pornography images on his laptop computer. Little is free on bail pending his arraignment on June 22nd.

Neighbors. The White Sands Mall in Alamogordo, New Mexico, is losing its major tenant with the impending closure of the Kmart that has been there since 1976. However, the owner of the property told the Alamogordo Daily News that his company isn’t worried about filling the space, and has over a dozen prospective tenants lined up to tour the space. What’s the draw, in an era of dying malls? The mall will be breaking ground this month on a new Hobby Lobby next to the soon-to-vacant Kmart. “A lot of merchants, it appears, love to be next to Hobby Lobby,” Griffith told the paper.

Earnings. Michaels Companies held its earnings call for the first fiscal quarter of 2017 on Tuesday morning (June 6th) before NASDAQ market open. Net sales were flat for the quarter, with comparable same store sales down 1.2%, due the company said to a decrease in average purchase ticket. Gross profits, though, were up .6%, due to an accounting adjustment from the Lamrite West acquisition and increased margins (from the expansion of the company’s store branded merchandise lines). Michaels held its fiscal year 2017 expectations the same overall at net sales growth of 2.2% to 3.7%, and says that it expects that in the 2nd quarter same store sales will be down .5% to 1.5% (or flat to down 1% on a constant currency basis). The company plans to open four new stores in the quarter, relocate two others, and close four Aaron Brothers stores.

Michaels stock (NASDAQ: MIK) did not react well to the news from the Tuesday earnings call. It had been trending upward on Monday the day before the earnings call, closing up $.28 on the day at $19.83. Opening at $18.91 on Tuesday due to losses in after hours trading, after the morning earnings call the stock dropped hard and closed at $18.16. This was followed by an additional drop to $17.51 by close on Wednesday, a total loss of over 10% in value over Tuesday and Wednesday. Today, the stock started trending back upwards, closing up $.81 at $18.20.

New. American Crafts is launching a new decorative food collection with Sweet Sugarbelle in Michaels Stores. The line will include stamps and cutters and dough die, along with edible coloring book pages and paint palettes, to create decorative cookies.

Peek. If you are fan of artist Katie Pertiet, you might appreciate this profile with a peek into her studio and thoughts on design in a profile done for the blog of art licensing company Wild Apple.

Jobs. The following industry jobs are currently posted as available:

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Jobs | Graphic Artist/Illustrator – Doodlebug Design (Salt Lake City, UT)

For our readers’ convenience, Scrapbook Update publishes industry job listings in our main feed, with the company name in the header! To see a page listing all of these published jobs for easy reference, visit the Jobs category page of Scrapbook Update.

Doodlebug Flamingo GRAPHIC ARTIST / ILLUSTRATOR
Doodlebug Design, a leader in the papercraft industry, has a position open for a talented, graphic designer and illustrator.
Employment Benefits
  • A solid career with growth opportunities
  • Private office
  • A fun, friendly, exciting and energetic environment
  • Health insurance paid 100% for employee (family plans available a special rates)
  • Flex Spending and Prescription Visa (Cafeteria) Plan
  • Paid vacation
  • Company paid life insurance
  • Paid holidays
  • Free soda fountain drinks
  • New ‘state of the art’ building with exercise room and showers
  • Fun monthly birthday lunches
  • Birthday gifts from the owners
  • Christmas party with gifts, and more!
  • Christmas bonuses
Requirements
  • Skilled in Adobe Creative Suite – Adobe Illustrator, InDesign and Photoshop
  • Excellent typography skills
  • Strong Illustration skills
  • Talented in mocking-up packaging and product, die lines, bleeds etc (print-ready work)
  • Organized and able to work efficiently on multiple projects to meet deadlines
  • Detail oriented – quality first mentality
  • Good at communicating verbally and in writing
  • Welcomes critique
  • Willing to travel occasionally
  • Any training in photography, print production or Web design is viewed as a plus, but not required
  • Knows and understands the craft industry
  • Must provide portfolio work
Duties
  • Design new product lines, packaging, and marketing materials
  • Mock-up prototypes of product and packaging
  • Create marketing collateral
  • Other duties as required
  • Will work overtime when needed and before a show
Top Applicants
  • Love the papercraft industry and all its facets – fashion, culture, design
  • Are social media aficionados of Pinterest, design blogs, Instagram
  • Teach themselves new tricks and faster ways of doing things
  • Like to learn
  • Have worked with printers and understand printing processes and layout
  • Understand marketing principles
  • Have worked in the Papercraft industry (Mfg, wholesale or retail)
  • Work well with others and alone
  • Are self-starters
  • Are crafters
  • Have excellent recommendations
Job Type: Full-time
  • Applicants – send resumes and portfolio links via email to john@doodlebug.ws
  • We will contact qualified applicants via email. Please do not call
Salary negotiable, based on experience and skills
Required experience: 3 years
Job Type: Full-time
Job Location: Salt Lake City, UT
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