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It’s Show Time! CHA Creativation & Creativeworld 2017 Preview

2017 is upon us…and that means it is show season in the craft industry! The end of January will bring us both CHA’s newly-revamped winter show – now called Creativation – in the U.S., and the Creativeworld show in Frankfurt, Germany. Both shows have major changes in store for 2017, so let’s take a look at what attendees and exhibitors can expect to see!

CHA Creativation

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The first change for the Craft & Hobby Association’s show is immediately obvious. It has a new name, Creativation, and along with the new name the show has been redesigned from the ground up. The show is also moving to a new location for the first time in a decade, having made its home in Southern California for the past nine shows (in Anaheim except for a year in Los Angeles). Phoenix is the show’s new home – a move so far not entirely popular with attendees as travel and hotels have proven to be expensive in the winter paradise.

The new Creativation show floor will be created modeled as a city, with different “neighborhoods” including a town square for attendees to recharge in, an artisan plaza for local Phoenix artisans to demonstrate their crafts, an international pub and a bakery to experience the edible arts segment of the industry. Attendees with tired feet can hop on a guided shuttle ride of the show floor to get a tour of Creativation city! There’s also a Maker Space – a popular attraction at previous shows – to get hands on as well as learn from short presentations called iDiscover talks.

Also new at Creativation will be entire product areas. The show is debuting an annual “focus” area. The first focus area is Sewing & Fabric, an area of product that hasn’t been visible on the floor previously.

Looking for new product information for the CHA Creativation show? Our annual CHA sneak peeks page is live now and will be updated until the show starts!

Creativeworld 2017

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[Disclaimer: Creativeworld is a Scrapbook Update sponsor.]

Creativeworld, taking place at Messe Frankfurt in Frankfurt, Germany from January 28th-31st, 2017, is anticipating significant growth this year. The number of exhibitors is up over 10% from 2016, including 335 companies from 36 countries, and the footprint of the show within the Messe has been expanded greatly. Creativeworld will no longer be sharing Hall 4.2 with Paperworld’s school supplies section, which is moving to another hall to give Creativeworld all of Hall 4.2. Also moving are the sourcing halls, which were previously in Hall 10 and are moving to Hall 1 for 2017.

One interesting new event added to Creativeworld’s schedule for 2017 is the Visual Merchandising Competition, where the German Visual Merchandising Championships will be held in Stand F91 of Hall 4.2 over the show’s four days to determine who of six professionals will represent Germany in the the world championships in Abu Dhabi.

The popular hands on workshops will be returning to the Creativeworld Creative Forum in 2017, with a range of topics from paint to Zentangle to gift wrapping and featuring the talents of artists such as Beate Winkler and Ulla Büning. One of the focuses of the show will be graffiti art, and special exhibits on street art will include the appearance of German graffiti artist Akim Walta.

Perhaps the most dramatic addition to Creativeworld isn’t actually part of that show, but a new show in itself. Floradecora will showcase fresh flowers and decorative plants in Hall 11.1 of Messe Frankfurt. Running from January 27 through January 30th, the show will overlap with Creativeworld.

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Creativeworld 2016 | Creativeworld Trends and Floor Tour

Welcome to part two of my look at Creativeworld 2016, put on by Messe Frankfurt in Frankfurt, Germany! In case you missed it, you can check out part one here.

[Disclosure: Messe Frankfurt is a sponsor of this website, and sponsored my travel to Creativeworld 2016.]

Creativeworld is based in Hall 4 of the massive Messe Frankfurt complex. Hall 4 is a three story building  with a beautiful atrium that is located directly next to the Torhaus services building where the Messe’s S-Bahn train station, press center, and many exhibitor services are located. Each of the levels of the building is designated by a decimal point – 4.0, 4.1, 4.2.

The Creativeworld show takes up all of Hall 4.1, and half of Hall 4.2 (which it shares with Paperworld), while Hall 4.0 is occupied by Paperworld.

Messe Frankfurt building 4

While technically part of Paperworld, there is also “Creative Materials” sourcing in the International Sourcing section located in Hall 10. That hall features three whole floors of international sourcing companies like this bead manufacturer, Banaras Beads Limited, who was located in Hall 10.2.

Source - Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

Source – Messe Frankfurt Exhibition GmbH / Jean-Luc Valentin

No matter what language you speak, it’s easy to find what you are looking for with Messe Frankfurt’s simple signage. The signs for the various different shows are also color coded, for easy visual reference. Christmasworld, which is also going on at the Messe during Creativeworld, is appropriately color coded red! Continue Reading →

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Creativeworld 2016 | Experience Frankfurt & Messe Frankfurt

The month of January typically is host to two trade shows in the crafts industry. Despite being part of the same industry, their locations on different continents makes them very different experiences. Here’s the first part of my look at Creativeworld 2016, hosted at Messe Frankfurt in Frankfurt, Germany, and what the experience of attending the show was like.

[Disclosure: Messe Frankfurt is a sponsor of this website, and sponsored my travel to Creativeworld 2016.]

Talking the Talk

Creativeworld 2016 was my third year attending the Creativeworld show. When I talk to people about my experiences traveling to Germany for the show, one of the most common questions I get is about navigating the language barrier. In fact, language is one of the smallest concerns in traveling to Creativeworld for English-speaking attendees.

English is the common language meeting ground of many Creativeworld 2016 show attendees who do not speak each others’ native language, and is one of the official languages of Messe Frankfurt. It’s not uncommon to walk into a booth and see people from (for instance) Germany and Russia speaking to each other in English because they don’t know each others’ languages but they both know English. Translator headsets are available in English for organized events like workshops, and signage is created in an easily understandable way for speakers of any language.

But what about outside of the Messe and its accommodations for international visitors? Again, language is not much of a barrier to English speaking visitors to Frankfurt. Many Germans speak English quite fluently thanks to excellent mandatory language programs in schools. Signs in areas like the airport (below) and the major train stations are also in English, as well as critical announcements. Once you get familiar with a few terms and signage system from seeing them on the bilingual signs, you’ll have no difficulty navigating areas without bilingual signs.

Frankfurt Airport Signage

Continue Reading →

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