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CHA rebrands as Association for Creative Industries

The Craft & Hobby Association announced this week at the Creativation 2017 Conference & Trade Show that it is rebranding as the Association for Creative Industries, effective immediately.

Association for Creative Industries logo

The rebranding to AFCI (as the Association for Creative Industries will largely be known) was created over the past year by a task force consisting of members of the Association’s Board of Directors and the assistance of consultants from Verse Group, a strategic research and creative branding firm. In addition to the new name, the task force created a new vision and future plan for the Association that was the result of research, interviews, and membership surveys.

“Our rebranding coincides with our vision of a healthy, vibrant and innovative community that enriches people’s lives through crafting and other creative activities,” says Mark Hill, Chief Executive Officer and President, AFCI. “Our new name is the beginning of AFCI serving as the leading advocate, information resource, research partner, and friend for our thousands of global member companies. It was intentional for our new name to incorporate ‘For’ because everything we do and strive for is FOR our members.”

The first visible signs of the new AFCI branding are the Association’s logo and new website. The colorful logo is described in the announcement as “based on the role of AFCI as the heart of creativity”, and incorporates the same marbled rainbow of color as the recently unveiled Creativation logo.

The Craft & Hobby Association has increasingly struggled to find membership, along with exhibitors and attendees for its shows, since the decline of the papercrafts bubble in recent years. Removing the outdated “hobby” (which is a relic of the long ago time that model cars and other such items were seen at the show) from the Association’s name, and replacing “craft” with the broader “Creative Industries” is an attempt for AFCI to claim craft segments such as sewing and fine art under its tent. How much interest these industry segments, which already have their own dedicated associations and events, will show in the newly incarnated Association for Creative Industries is yet to be seen. Several major sewing companies, such as Coats & Clark and Prym Dritz, did exhibit at Creativation 2017.

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It’s Show Time! CHA Creativation & Creativeworld 2017 Preview

2017 is upon us…and that means it is show season in the craft industry! The end of January will bring us both CHA’s newly-revamped winter show – now called Creativation – in the U.S., and the Creativeworld show in Frankfurt, Germany. Both shows have major changes in store for 2017, so let’s take a look at what attendees and exhibitors can expect to see!

CHA Creativation

creativation-logo

The first change for the Craft & Hobby Association’s show is immediately obvious. It has a new name, Creativation, and along with the new name the show has been redesigned from the ground up. The show is also moving to a new location for the first time in a decade, having made its home in Southern California for the past nine shows (in Anaheim except for a year in Los Angeles). Phoenix is the show’s new home – a move so far not entirely popular with attendees as travel and hotels have proven to be expensive in the winter paradise.

The new Creativation show floor will be created modeled as a city, with different “neighborhoods” including a town square for attendees to recharge in, an artisan plaza for local Phoenix artisans to demonstrate their crafts, an international pub and a bakery to experience the edible arts segment of the industry. Attendees with tired feet can hop on a guided shuttle ride of the show floor to get a tour of Creativation city! There’s also a Maker Space – a popular attraction at previous shows – to get hands on as well as learn from short presentations called iDiscover talks.

Also new at Creativation will be entire product areas. The show is debuting an annual “focus” area. The first focus area is Sewing & Fabric, an area of product that hasn’t been visible on the floor previously.

Looking for new product information for the CHA Creativation show? Our annual CHA sneak peeks page is live now and will be updated until the show starts!

Creativeworld 2017

creativeworld_rgb_400px_dpi

[Disclaimer: Creativeworld is a Scrapbook Update sponsor.]

Creativeworld, taking place at Messe Frankfurt in Frankfurt, Germany from January 28th-31st, 2017, is anticipating significant growth this year. The number of exhibitors is up over 10% from 2016, including 335 companies from 36 countries, and the footprint of the show within the Messe has been expanded greatly. Creativeworld will no longer be sharing Hall 4.2 with Paperworld’s school supplies section, which is moving to another hall to give Creativeworld all of Hall 4.2. Also moving are the sourcing halls, which were previously in Hall 10 and are moving to Hall 1 for 2017.

One interesting new event added to Creativeworld’s schedule for 2017 is the Visual Merchandising Competition, where the German Visual Merchandising Championships will be held in Stand F91 of Hall 4.2 over the show’s four days to determine who of six professionals will represent Germany in the the world championships in Abu Dhabi.

The popular hands on workshops will be returning to the Creativeworld Creative Forum in 2017, with a range of topics from paint to Zentangle to gift wrapping and featuring the talents of artists such as Beate Winkler and Ulla Büning. One of the focuses of the show will be graffiti art, and special exhibits on street art will include the appearance of German graffiti artist Akim Walta.

Perhaps the most dramatic addition to Creativeworld isn’t actually part of that show, but a new show in itself. Floradecora will showcase fresh flowers and decorative plants in Hall 11.1 of Messe Frankfurt. Running from January 27 through January 30th, the show will overlap with Creativeworld.

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CHA Rebrands Winter Show as Creativation

The Craft & Hobby Association announced this week that it is rebranding its winter show, previously known as the CHA Mega Show, as Creativation.

Creativation

The name change for the CHA Mega Show to Creativation is part of a larger – long overdue – overhaul of the show.

The overhaul began to be revealed nearly a year ago, when the Craft & Hobby Association announced that the winter show was leaving its longtime home in Anaheim to move to Phoenix in 2017.

Since last winter’s show, CHA has been hinting that major changes were planned for the next show. But the scope of the announced changes still caught many in the industry off guard. There is little recognizable remaining of the old CHA Mega Show in the newly announced plans for Creativation.

Many of the plans for Creativation center around the concept of it as a “creative city” complete with neighborhoods, parks for decompressing, and a “hop on, hop off” bus route touring the show floor.

“Creativation is our bright and vibrant city, the capital of the creative products industry. Make no mistake, in January 2017, the heart of creativity is here,” says Andria LaJeunesse, Director of Expositions and Events, CHA.

One major new element of the Creativation show is that each year’s show will highlight a different segment of the crafts industry. This year, the spotlight will be on sewing and fabric, a segment of the crafts industry with little presence at CHA shows in recent years. The spotlight will highlight sewing and fabric in the exhibitor listings, the lobby, and with several special events.

In addition, the new show will feature a Bakery space showing off the skills of cookie and sugar arts creatives, a hands-on art studio, a craft beer pub in the International Pavilion, and an Artisan space where local Phoenix area artisans will be demonstrating their arts. Returning from previous shows will be the popular Maker Space.

The Creativation education program – now called CHA University – will extend for two days before the opening of the trade show floor, an increase from a single day at the previous shows.

“Creativation is the place where the global creative products community of manufacturers, retailers, designers, makers, emerging businesses, influencers, bloggers and creative professionals come together to learn, connect and discover,” notes Maureen Walsh, Vice President of Membership and Marketing, CHA. “The future of the creative arts industry is bright and Creativation leads the way in showcasing the achievements, innovations, opportunities and importance of our industry.”

Many show attendees and exhibitors had been clamouring for change. In recent years attendance at the show had become lighter and many companies had decreased square footage or dropped their booths entirely. At this year’s show in January, the show was such a ghost town on the final day (Tuesday) that by lunchtime, the hall echoed with the sound of packing tape dispensers and crashing boxes as booths were disassembled in violation of show rules. Clearly, something had to change…is this the answer? We’ll know in January.

Creativation 2017 will take place in Phoenix, Arizona from January 19th-23rd, 2017. Registration will for attendees will open on Tuesday, August 16th. For more information, visit the Creativation show website.

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CHA Mega Show 2016 | Succulents are Hot!

The CHA Mega Show is a great place to distill scrapbooking trends and craft trends, with so much of the industry and its products in one place for the show. Walking the show floor, patterns and themes become easily apparent – trends!

One thing that kept popping up as I walked the floor of this year’s CHA Mega Show was succulents for crafts! This trend, an outgrowth of the general 1970’s trend in crafts, fashion, and home decor, started to manifest in 2015, but really became prevalent at this show.

Several companies were using real live succulents in their booth decor as a touch of green:

Webster's Pages planner display with succulents

Webster’s Pages planner display with succulents

Continue Reading →

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CHA Mega Show 2016 | People & Places

I always like to start my overview of the CHA Mega Show with a look at the people I encountered at the show, and the setting that it took place in. After all, what is a good story without a setting and characters?

Anaheim Convention Center

As for all of the past eight years (except for 2011, when the show was in downtown Los Angeles), the show took place at the Anaheim Convention Center next door to Disneyland Resort. This year was tinged with sadness and nostalgia for a lot of attendees, as CHA has announced that the show will be in Phoenix for the next three years. The show’s longtime Anaheim location is an integral part of the show to many, providing entertainment and a concurrent vacation for family members. There’s also many traditions that have grown up around the venue over the show’s long residence there. The move to Phoenix will mean an unfamiliar venue, and the need to begin new traditions for many of the show’s events. Continue Reading →

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It’s 2016 CHA Sneak Peek time!

It’s the most wonderful time of the year – CHA Mega Show Sneak Peek time! Even though the show is still a month away, a few peeks are already starting to trickle out.

To make sure you don’t miss any of the scrapbook company sneak peeks, don’t miss our CHA sneak peeks page. It has a convenient table that can be sorted by company, booth number, or date added so you can see the links to all of the peeks in the order that works best for you! Click the graphic below to go straight to it, and be sure to bookmark it so you can check back as it is updated regularly over the next month. CHA 2016 Sneak Peeks Art Continue Reading →

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