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CHA Sneak Peek | Chickaniddy Crafts by Heidi Sonboul – Exclusive!

chickaniddy small logoHeidi Sonboul, previously known for her work for companies such as GCD Studios, is launching her own company next month at the CHA Mega Show in Anaheim. Chickaniddy Crafts will showcase Heidi’s design style under her own label brand for the first time.

The Chickaniddy Crafts website won’t be launched until next week, but Heidi has shared exclusive sneak peeks of her first two collections with Scrapbook Update! See them here before anywhere else! Continue Reading →

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Events | CHA PaperArts 2014 Atlanta [Details]

The Craft & Hobby Association held two webinars last week to share the details of their planned PaperArts show in Atlanta in July with members. What follows are the details of the show as shared with members in the two webinars.

The show is designed to fill the void for the scrapbooking market that was left when the CHA Summer show was discontinued, to give them a marketplace and promotional opportunity for the all-important holiday products released in the second half of the calendar year.

CHA PaperArts 2014 is scheduled to take place from July 29th-31st, 2014 at the Hilton Atlanta in Atlanta, Georgia. July 29th is a workshop day, with the exhibit floor being open on the 30th and 31st.

Hilton Atlanta During the webinars, CHA staff members stressed that plans for the hotel-based show will be very different from the previous CHA convention center shows. They repeatedly described the event as “casual” and stressed that the event will be focused on transactional and product education events – a “buying and learning” show. There will be no business seminars – all education events will be hands-on workshops. Continue Reading →

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Events | Craft & Hobby Association Mega Show 2014 Preview

It’s November, fall is in the air, Christmas decorations are everywhere…and that can only mean one thing: CHA is right around the corner!

In case you haven’t heard, the show previously known as “CHA Winter” is now called the “CHA Mega Show”. It’s scheduled to take place in Anaheim, California at the Anaheim Convention Center from January 10th-14th, 2014. Registration is now open for attendees, and is open to qualified trade only.

Along with a new name, there’s lot of changes from the last CHA Winter show. Some of the changes that were introduced at the (last) summer show in Las Vegas will be back, and CHA has been working on a plethora of new additions to the show, in what can only be described as a completely revamped conference experience.

Interest in the show appears to be at a level certainly not seen in recent years. Registration was originally scheduled for two weeks ago but unprecedented demand in the first hour it was open caused server issues, leading CHA to pull the plug until they could expand capacity. Registration re-opened 10 days ago with some classes reportedly selling out within minutes.

Travel & Registration

Anaheim Convention CenterThe location of the re-named Mega Show remains in Anaheim at the Convention Center that has become comfortably familiar the past few years to CHA Winter attendees. Once again, the Anaheim Marriott and Hilton Anaheim are the headquarter hotels for the event but there is a new addition as well. The Sheration Park at the Anaheim Resort has been designated the International Headquarter Property, a community gathering point for all of the international attendees at the show. Each international member staying at the Sheraton will receive a special CHA welcome packet. Continue Reading →

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CHA Summer 2013 | Hot Pick: Echo Park & Carta Bella

It’s time to finish out Scrapbook Update’s CHA Top Ten Hot Picks list!

To see all the hot picks posted so far, visit this link. I’ll also publish a summary list for easy reference after this article goes up.

So here, last but not least, is the final hot pick for CHA Summer 2013 (aka Create-n-Connect)…

As time passes after a show, you get perspective on what you saw on the show floor. The reality distortion field fades, the blinding glare of “shiny and new” goes away, and you start to look with a more practical eye at what you’ve seen.

It’s under that practical gaze, the one that looks at what is eminently usable from the new products as you are filling your own shopping cart, that the CHA Summer 2013 products from sister companies Echo Park and Carta Bella stand out.

So let’s start with the Echo Park offerings…

First up, Echo Park added to their collection of Mini Themes, with several more designs in the bright and cheery style they are known for:

IMG_7934 Continue Reading →

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CHA Summer 2013 | Hot Pick: Amy Tangerine

Welcome back to Scrapbook Update’s CHA Top Ten Hot Picks list!

To see all the hot picks posted so far, visit this link. At the end, after I’ve published all ten of the picks, I’ll publish a summary list for easy reference.

So here, in no particular order, is the next hot pick for CHA Summer 2013 (aka Create-n-Connect)…

Amy Tangerine has been one of the hottest brands in the industry since its debut last year. With just one collection per show, Amy has built an iconic signature style and each new release has been eagerly snapped up by her legions of fans. Each collection coordinates with and builds on the previous ones, with an ongoing style thread and variations on the same color palette.

The amazing thing about Amy’s collections are their versatility. The latest collection, called Cut & Paste, has bright colors that make it perfect for back-to-school, everyday scrapbooking, or travel, but with gray undertones that don’t make it look out of place for fall.

IMG_8432 Continue Reading →

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